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Contents:
- TARGET’S GAY GREETG CARDS
- GAY GREETG CARDS
- IGIFTS AND CARDS LOVE YOU TO THE MOON AND BACK GAY COUPLE 3D POP UP GREETG CARD - GAY VALENTE'S DAY CARD, WEDDG, MARRIAGE, ENGAGEMENT, ANNIVERSARY, PRI, LOVERS, ROMANTIC
TARGET’S GAY GREETG CARDS
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The rds h shelv mid-June, a month after the retailer began sellg T-shirts wh gay pri them, and two years after Target drew a backlash for a $150, 000 donatn ma to a group backg Tom Emmer, the Republin gubernatorial ndidate who opposed gay marriage.
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Target offers a range of greetg rds that appeal to a variety of dienc, cludg the lbian, gay, bisexual and transgenr (LGBT) muny, spokwoman Molly Snyr said. More bs are urtg the gay muny, even at the risk of alienatg some ctomers.
Mnotans for Marriage, a group opposg same-sex marriage, nounced Target for s gay pri support.
Historilly, pani have worried that marketg openly to gay people would drive away other ctomers, said Weck Communitns CEO Bob Weck, who studi the gay muny.
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"The rewards of marketg to gay hoeholds are greater than the perceived risks. That's bee the donatn ntrasted wh the gay-iendly reputatn the pany held for so long, said Akshay Rao, a marketg profsor at the Universy of Mnota.
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"All the actns Target has taken sce the MN Forward kerfuffle have been iendly to the gay muny, " Rao said, "and this is one more those long le of steps.