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Contents:
- TARGET’S GAY GREETG CARDS
- GAY GREETG CARDS
- IGIFTS AND CARDS LOVE YOU TO THE MOON AND BACK GAY COUPLE 3D POP UP GREETG CARD - GAY VALENTE'S DAY CARD, WEDDG, MARRIAGE, ENGAGEMENT, ANNIVERSARY, PRI, LOVERS, ROMANTIC
TARGET’S GAY GREETG CARDS
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The rds h shelv mid-June, a month after the retailer began sellg T-shirts wh gay pri them, and two years after Target drew a backlash for a $150, 000 donatn ma to a group backg Tom Emmer, the Republin gubernatorial ndidate who opposed gay marriage. Target offers a range of greetg rds that appeal to a variety of dienc, cludg the lbian, gay, bisexual and transgenr (LGBT) muny, spokwoman Molly Snyr said. More bs are urtg the gay muny, even at the risk of alienatg some ctomers.
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Mnotans for Marriage, a group opposg same-sex marriage, nounced Target for s gay pri support.
Historilly, pani have worried that marketg openly to gay people would drive away other ctomers, said Weck Communitns CEO Bob Weck, who studi the gay muny. "The rewards of marketg to gay hoeholds are greater than the perceived risks. That's bee the donatn ntrasted wh the gay-iendly reputatn the pany held for so long, said Akshay Rao, a marketg profsor at the Universy of Mnota.
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"All the actns Target has taken sce the MN Forward kerfuffle have been iendly to the gay muny, " Rao said, "and this is one more those long le of steps.
Surveys shows that the groups most veted by many retailers -- particularly the young and the ted -- tend to be acceptg of gay people, Rao said, makg some pani ls averse to marketg to gay nsumers. In May, Target began featurg T-shirts wh gay pri them on s webse, and donated proceeds om sal to the Fay Equaly Council, which supports LGBT fai.
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Photo by Thk StockTarget may have rattled LGBT nsumers when was revealed that the cha’s management donated money to a PAC that supported anti-gay ndidat a few years ago, but the popular retailer has also been terg to LGBT shoppers a big way (remember those t-shirts? Most recently, Target troduced a le of gay greetg the middle of June, the rds have been htg the racks unr the headgs “For two special women” and “For two special men.