Case Study Very Gay Raptor for Ford F-150 Raptor by VMLY&R
Contents:
- FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
- FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?
- FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB
- FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL
- FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI
- FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD
- FORD CLAPS BACK AT HOMOPHOBIA WH VERY GAY RAPTOR
- FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL
- FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL
- FORD F-150 RAPTOR - "VERY GAY RAPTOR"
- FORD DROPS ADS GAY-ORIENTED MAGAZ
FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
An onle menter lled the new Ford Raptor Ranger "gay," so Ford created the #VeryGayRaptor time for Berl's Pri celebratns. * f150 gay ad *
A spokperson for Ford said an email to Rters, “The vio is a year old and was created and ed by the Ford team Europe for a specific purpose – to make somethg posive out of a negative onle ment that a lor of our new Ranger Raptor pickup was ‘very gay.
FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?
Is the "Very Gay Raptor" a social media hoax or a real thg om Ford Motor Co.? Here's the unsettlg answer. * f150 gay ad *
Ford did not release a new “Very Gay Raptor” ad mpaign 2023; the onle vio dat to article was produced by the Rters Fact Check team.
FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB
Ford Motor Company ran an ad featurg gay pri lors which has h social media the US settg on fire wh lls for a boytt. * f150 gay ad *
While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative.
FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL
"You asked Ford to make the Very Gay Raptor a realy… and we heard you." * f150 gay ad *
That kd of sual, everyday homophobia is ls socially acceptable than ed to be— part due to the fact that now people are more cled to ll out when they see or hear . One menter om Germany, however, scribed the choice of blue lor as "very gay.
The marketg team at Ford adopted a slightly different approach, and stead took the ment as a challenge: What would a "very gay" versn of their tck look like? " Enter the #VeryGayRaptor: a sparkly gold Ranger cked out the lors of the rabow flag.
FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI
“Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship * f150 gay ad *
It looks like the Ford executiv who uld have stopped their brand om beg the “Bud Light of Tcks” had already done the ed a year ago, when they ran the “Very Gay Raptor” — y, that is s real name — at a major motorsports event.
FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD
When some dork on the ter attempted to mock the Ranger Raptor wh a homophobic slur, Ford doubled down and ma a Very Gay Raptor. * f150 gay ad *
The ad featur the Worlds Strongt Men to nvce you how tough the new “Very Gay Raptor” really is! The ad shared by London featur Rob Kearney, the first openly gay petor the World’s Strongt Man petn, talkg up the allyship he found the event. Others also recently posted promotnal vios of the “Very Gay Raptor, ” a rabow flag-becked versn of the $56, 000-pl tw-turbo performance tck:.
FORD CLAPS BACK AT HOMOPHOBIA WH VERY GAY RAPTOR
Ford builds Very Gay Raptor out of a Ranger Raptor Special Edn a strong stance agast homophobia. It buts at Christopher Street Day Cologne. * f150 gay ad *
The only thg that’s wrong about the statements is that the “Very Gay Raptor” isn’t somethg new.
“Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg ‘Very Gay Raptor’ and the Next-Gen Ranger Raptor along for the ri, ” Ford said a news release last June, clarg that the tck would “refe ‘tough. “Created 2021, ‘Very Gay Raptor’ was born rponse to a negative ment on social media, wh Ford renrg s most bada** nameplate sparklg gold adorned wh rabow graphics, ” the news release said. ‘Very Gay’ was a pliment, right?
✨? #VeryGayRaptor. Footage of the “Very Gay Raptor” also featur promently a rep of Ford’s numero petn rs and productn specials at Goodwood last year:. Whereas prevly an ostentatly woke mpaign specifilly targetg nsumer products that are cidly unwoke would fly unr the radar for most people, the “Very Gay Raptor” sudnly seems like a “Very Bad Ia” — particularly for a pany stgglg other areas at prent that has to sell the Ford Ranger Raptor to a mostly male, generally nservative clientele that’s not nsirg a sendhand Nissan Leaf the Raptor’s stead.
FORD ACTUALLY BUILT A 'VERY GAY RAPTOR' RPONSE TO AN TER TROLL
* f150 gay ad *
(Before Mulvaney), ’ll be cur to see what Ford do wh the “Very Gay Raptor” and what kd of publicy gets over the next few months. Advertisg, Automobile, Boytt, bs and pani, Culture, Homosexual Agenda, inty polics, LGBT, social media, Transgenr, Tweet, vio, wokens. Ford News Europe tweeted out the same ad last June, referrg to the Pri-pated tck as the “Very Gay Raptor.
The story behd the Ford ad is particularly funny, as the pany apparently went out of s way to trigger homophob after an onle menter referred to their new Ranger Raptor as “very gay, ” and meant that to mean “bad. “The vio is a year old and was created and ed by the Ford team Europe for a specific purpose – to make somethg posive out of a negative onle ment that a lor of our new Ranger Raptor pickup was ‘very gay, '” a Ford spokperson told Rters.
FORD CREATED A RABOW 'VERY GAY' RANGER RAPTOR IN RPONSE TO AN ONLE TROLL
Bee everyday people are pretty damn acceptg and don’t by to homophobia and rabow palism y, but thk of what this says about the broar environment. Ford Motor Company has stepped over an ad that actually me out Europe ten months ago featurg gay pri lors, jt now htg social media the Uned Stat, settg on fire wh lls to boytt the r pany which now has a fe Bud Light vibe.
” It shows a rabow-lored tck racg the mud tryg to portray as macho while phg the gay theme.
If I was gay, this would make me straight. Ford Germany is throwg a tckload of sha at a person who said that one of s latt releas was “ol, ” but the lor was “gay.
FORD F-150 RAPTOR - "VERY GAY RAPTOR"
But that blue lor is very Gay!! ”Ford Europe rpond to the ment wh glz, glam and gay lors, sharg on social media a 30-send animatn showg what a “very gay” tck would look like: pated gold glter, wh a rabow on s si.
FORD DROPS ADS GAY-ORIENTED MAGAZ
Breakg NewsAs happensGet updat on the ronavis panmic and other news as happens wh our ee breakg news email ptn read, “‘Very Gay’ was a pliment, right? ” followed by a rabow emoji and the hashtag pany later cid to “take one step further” and created a very real, very queer gold-and-rabow Raptor tck — which also wh a pk heart on the Very Gay Raptor was troduced to the world over the weekend, durg Christopher Street Day Cologne, the cy’s versn of LGBTQ Germany, which is based Cologne, has participated the cy’s Pri celebratns for the last 25 “very gay” tck, which was ed the Pri para, was wrapped 30 square meters (323 square feet) “of foil the unique rabow and gold dt sign, ” the pany said a took workers around 60 hours to transform a regular tck to a Very Gay pany also featured a rabow-lored Ford Ka, a now-disntued pact r, which Ford had brought to the 1998 Christopher Street Day celebratns. Ford Very Gay RaptorWhen Ford Germany recently unveiled s new blue Ford Ranger Raptor, got plenty of praise, but there was one piece of feedback the pany said “stopped our tracks.