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RON DESANTIS SIGNALS HE’D BE OPEN TO MAKG FLORIDA AN ANTI-GAY HELLHOLETHE REPUBLIN ERNOR OFFERED TAC ENDORSEMENT OF WHAT’S BEEN DUBBED THE  “DON’T SAY GAY” BILL, WHICH WOULD BAN TALK OF GENR INTY AND SEXUAL ORIENTATN THE STATE’S PRIMARY SCHOOLS.BY BS LEVFEBARY 8, 2022FLORIDA GOV. RON DESANTIS SPEAKS AT THE OPENG OF THE CONSERVATIVE POLIL ACTN CONFERENCE AT THE HYATT REGENCY ON FEBARY 26, 2021 ORLANDO, FLORIDA. BY JOE RAEDLE/GETTY IMAG.SAVE THIS STORYSAVESAVE THIS STORYSAVEA FUNNY THG ABOUT REPUBLINS IS THAT SPE CLAIMG TO BE THE PARTY OF “PERSONAL EEDOM,” THE LAST YEAR ALONE, THEY HAVE TRIED TO PREVENT AMERINS OM: READG CERTA BOOKS, TEACHG ABOUT SYSTEMIC RACISM, MAKG CISNS ABOUT THEIR OWN BODI, AND, THE SE OF SOME GROUPS, VOTG MOCRATIC ELECTNS. A LOT OF PEOPLE WOULD LOOK AT THIS EVINCE AND NCLU THAT REPUBLINS ARE MASSIVE HYPOCR—AND THEY WOULD BE RIGHT! SO WHILE EPLY PRSG, ’S NO WAY SURPRISG THAT FLORIDA NSERVATIV WANT TO BAN TALK OF GENR INTY AND SEXUAL ORIENTATN THE STATE’S PRIMARY SCHOOL CLASSROOMS, AND THAT FLORIDA’S ERNOR, WHO SEEMS TO HAVE HIS EYE ON THE WHE HOE 2024, HAS SIGNALED HIS SUPPORT FOR THE IATIVE.ON MONDAY, RON DESANTIS OFFERED TAC ENDORSEMENT FOR THE PARENTAL RIGHTS EDUTN BILL, A.K.A. THE “DON’T SAY GAY” BILL, WHICH WOULD REQUIRE THE IMPLEMENTATN OF “PROCR TO RERCE THE FUNDAMENTAL RIGHT OF PARENTS TO MAKE CISNS REGARDG THE UPBRGG AND NTROL OF THEIR CHILDREN,” BAN TEACHERS OM ENURAGG NVERSATNS ABOUT LGBTQ+ TOPICS THE CLASSROOM THAT ARE “NOT AGE-APPROPRIATE OR VELOPMENTALLY APPROPRIATE FOR STUNTS,” AND ALLOW PARENTS TO TAKE LEGAL ACTN AGAST SCHOOL DISTRICTS IF THEY THK THEIR “FUNDAMENTAL RIGHT” AS PARENTS HAS BEEN VLATED. ASKED ABOUT THE BILL, DESANTIS SISTED IS “ENTIRELY APPROPRIATE” FOR TEACHERS TO TALK WH STUNTS ABOUT GENR INTY, CLAIMG TO HAVE HEARD EXAMPL OF CHILDREN BEG TOLD, “DON’T WORRY, DON’T PICK YOUR GENR YET,” AND WHERE TEACHERS ARE “HIDG” LSONS OM PARENTS.“SCHOOLS NEED TO BE TEACHG KIDS TO READ, TO WRE,” DESANTIS SAID, PLETELY IGNORG THE EMOTNAL VELOPMENT THAT ALSO OCCURS DURG KIDS’ FORMATIVE YEARS. “THEY NEED TO TEACH THEM SCIENCE, HISTORY. WE NEED MORE CIVICS AND UNRSTANDG OF THE U.S. CONSTUTN, WHAT MAK OUR UNTRY UNIQUE, ALL THOSE BASIC STUFF.… THE LARGER ISSUE WH ALL OF THIS IS PARENTS MT HAVE A SEAT AT THE TABLE WHEN TO WHAT’S GOG ON THEIR SCHOOLS.” WHILE HE DID NOT OUTRIGHT SAY HE WOULD SIGN THE BILL TO LAW, AS NBC NEWS NOT, “ WAS THE FIRST TIME THE REPUBLIN ERNOR SIGNALED HIS SUPPORT FOR THE MEASURE SCE WAS PROPOSED BY THE STATE’S HOE OF REPRENTATIV LAST MONTH.” WHICH IS CREDIBLY WORRISOME.OPPONENTS OF THE BILL—WHICH CLU THE WHE HOE—HAVE WARNED WOULD BE EXTREMELY HARMFUL TO THE MENTAL HEALTH OF LGBTQ+ TEACHERS AND STUNTS. “MAKE NO MISTAKE—THIS IS NOT AN ISOLATED ACTN. ACROSS THE UNTRY, WE’RE SEEG REPUBLIN LEARS TAKE ACTNS TO REGULATE WHAT STUNTS N OR NNOT READ, WHAT THEY N OR NNOT LEARN, AND MOST TROUBLG, WHO THEY N OR NNOT BE,” A SPOKPERSON FOR THE WHE HOE SAID A STATEMENT. “THIS IS POLICS AT S WORSE, CYNILLY G OUR STUNTS AS PAWNS POLIL WARFARE.”SEIZG ON THE “PARENTAL RIGHTS” LE TROTTED OUT BY DESANTIS AND OTHER REPUBLINS, SOUTH FLORIDA RINT JENNIFER SOLOMAN, WHO HAS LGBTQ+ CHILDREN, MENTED TO NBC NEWS: “PARENTAL RIGHTS? WHOSE PARENTAL RIGHTS? ONLY PARENTAL RIGHTS IF YOU’RE RAISG A CHILD ACRDG TO DESANTIS? DESANTIS TRI TO PAT THIS PICTURE THAT EVERY FAY IS THIS 1950S MOM AND DAD WH TWO KIDS AND A T AND DOG. THAT IS NOT WHAT FLORIDA LOOKS LIKE; THAT IS NOT WHAT THE UNTRY LOOKS LIKE.” WHILE SOLOMAN TOLD NBC THAT SHE IS NOT PERSONALLY WORRIED ABOUT THE IMPACT OF THE BILL ON HER CHILDREN, BEE THEY LIVE A PART OF THE STATE THAT IS “RELATIVELY ACCEPTG OF LGBTQ PEOPLE,” SHE FEARS FOR THOSE LIVG OTHER MUNI. “THERE ULD BE A FAY JT LIKE ME THAT IS GOG TO HAVE TO GO BACK THE CLOSET,” SHE SAID. “THEY’RE GOG TO HAVE TO TELL THEIR CHILD, ‘I’M SORRY, YOU N DRS THE WAY YOU WANT TO AT HOME, BUT YOU HAVE NO PROTECTNS AT SCHOOL, AND SO YOU N’T BE YOUR THENTIC SELF ALL OF THE TIME.’ THAT’S VERY DAMAGG TO A CHILD.”IF YOU WOULD LIKE TO RECEIVE THE LEV REPORT YOUR BOX DAILY, CLICK HERE TO SUBSCRIBE.WANT TO HEAR THE 10 SRIT WORDS THE ENGLISH LANGUAGE?OKAY, THEY ARE: “THE BABYSTER NCELED, BUT STEPHEN MILLER IS WATCHG OUR KIDS.” THE NEXT 10 SRIT? “PETER THIEL TO LEAVE META BOARD TO PURSUE TMP AGENDA.” PER BLOOMBERG:PETER THIEL, THE TECH VTOR AND NSERVATIVE PROVOTR WHO HAS ADVISED MARK ZUCKERBERG FOR NEARLY TWO S AT FACEBOOK PARENT META PLATFORMS INC., WILL STEP DOWN OM THE PANY’S BOARD AFTER META’S ANNUAL SHAREHOLR MEETG MAY. THIEL, 54, WHO BEME A DIRECTOR 2005 AFTER AN EARLY VTMENT FACEBOOK, PLANS TO CREASE HIS POLIL SUPPORT OF FORMER PRINT DONALD TMP’S AGENDA DURG THE 2022 ELECTN AND DON’T WANT HIS POLIL ACTIVI TO BE A DISTRACTN FOR FACEBOOK, ACRDG TO A PERSON CLOSE TO THIEL. THIEL HELPED ELECT TMP PRINT 2016 BY DONATG MONEY AND SPEAKG ON HIS BEHALF AT THE REPUBLIN NATNAL CONVENTN. WHEN TMP BEME PRINT, THIEL WORKED ON HIS TRANSN TEAM WHILE NOMATG LLEAGU TO FILL ERNMENT POSNS…. THIEL HAS NTUED TO SUPPORT TMP WHILE MEETG WH MEMBERS OF THE REPUBLIN PARTY AND MEMBERS OF THE FAR-RIGHT RECENT YEARS.MOST POPULARVANY FAIR’S “IT’S RAG TEENS” COVER AT 20: WHERE ARE THEY NOW?BY SAVANNAH WALSHREMEMBERG SéAD O’CONNOR’S SUBLIME MIC AND RIGHTEO RAGEBY MIKE HOGANRED, WHE & ROYAL BLUE MAY BE “THE MOST EXPENSIVE B OF FAN FICTN EVER”BY SAVANNAH WALSHTHIEL APPARENTLY MIXED TWO PASSNS BY ADVISG ZUCKERBERG “ON POLIL ISSU,” WHICH REPORTEDLY CLUD “ENURAGG THE CEO NOT TO FACT-CHECK POLIL ADVERTISEMENTS THE N-UP TO THE 2020 PRINTIAL ELECTN, A MOVE THAT MANY BELIEVE BENEFED TMP,” BLOOMBERG NOTED. WHILE MANY FACEBOOK EMPLOYE WERE EPLY UNHAPPY ABOUT THIEL’S 2016 SUPPORT OF TMP, ZUCKERBERG FEND HIS LONGTIME PAL, SAYG AN TERNAL MSAGE: “WE N’T CREATE A CULTURE THAT SAYS R ABOUT DIVERSY AND THEN EXCLUS ALMOST HALF THE UNTRY BEE THEY BACK A POLIL NDIDATE.“ AND NOW, HERE WE ARE!NOTHG TO SEE HERE, JT THE SUPREME COURT’S ULTRANSERVATIV DOG THEIR PART TO ANNIHILATE VOTG RIGHTSBY 2024, THE ONLY PEOPLE THEY’LL LET VOTE WILL BE HALF A DOZEN WHE GUYS WHO TRAVEL TO MCH MCCONNELL’S OFFICE AND SIGN A NTRACT PLEDGG TO VOTE FOR REPUBLINS. PER NBC NEWS:IN A 5–4 VOTE, THE SUPREME COURT CLEARED THE WAY MONDAY FOR ALABAMA TO E S NEW NGRSNAL DISTRICT MAP EVEN THOUGH A LOWER URT SAID  VLATED THE VOTG RIGHTS ACT BY NYG BLACK VOTERS A NEW DISTRICT. THE URT GRANTED A REQUT OM ALABAMA REPUBLINS TO PUT A HOLD ON THE LOWER URT LG. THE SE—THE FIRST TO REACH THE SUPREME COURT VOLVG THE REDRAWG OF POLIL BOUNDARI WH 2020 CENS RULTS—ULD AFFECT REDISTRICTG  OTHER STAT THAT GAED MORY POPULATNS. THE SUPREME COURT ALSO SAID WOULD HEAR ALABAMA’S CHALLENGE TO THE LOWER URT LG THAT CLARED THE MAPS VOID. THAT APPEAL IS NOT LIKELY TO BE HEARD UNTIL THE URT’S NEW TERM BEGS THE FALL. AS A PRACTIL MATTER, THE URT’S ACTN ALLOWS ALABAMA REPUBLINS TO E THEIR MAP FOR THIS YEAR’S ELECTNS.AS SLATE’S MARK JOSEPH STERN NOT, YOU N TELL THE LG IS REALLY, REALLY BAD BY THE FACT THAT CHIEF JTICE JOHN ROBERTS, “AN ARCHECT OF THE JUDICIAL ATTACK ON VOTG RIGHTS,” CHOSE TO DISSENT ALONG WH THE URT’S THREE LIBERALS, WHICH WAS SADLY NOT ENOUGH TO STOP THE FIVE OTHER JTIC OM UPHOLDG ALABAMA’S “EGREG RACIAL GERRYMANR.” AS STERN WR:OVER THE LAST , THE SUPREME COURT HAS BULLDOZED SEVERAL KEY PROVISNS OF THE VRA. BUT UNTIL NOW, HAD NOT YET REPEALED THE LAW’S PROTECTNS AGAST THE DILUTN OF VOT ST BY RACIAL MORI. THIS SHIELD, NTAED SECTN 2 AND CLARIFIED BY 1986’S THORNBURG V. GGL, REQUIR A THREE-JUDGE DISTRICT URT TO TERME WHETHER A REDISTRICTG PLAN RV UP MORY MUNI TO PREVENT THEM OM ELECTG THE NDIDATE OF THEIR CHOICE. ALTHOUGH THE GGL TT N BE DIFFICULT TO APPLY, THE RELEVANT FACTORS HERE ARE STRAIGHTFORWARD: DUE TO RACIALLY POLARIZED VOTG THE STATE, BLACK ALABAMIANS NNOT ELECT THEIR PREFERRED REPRENTATIV UNLS THEY NSTUTE A MAJORY OF THEIR DISTRICT. ALABAMA REPUBLINS UNRSTAND THIS FACT, AND IS WHY THEIR NEW NGRSNAL MAP THLSLY DILUT BLACK VOT. THE PLAN PACKS A HUGE NUMBER OF BLACK VOTERS TO A SGLE, SPRAWLG DISTRICT THAT STRETCH OM BIRMGHAM TO MONTGOMERY, CLUDG AS MANY NONWHE RINTS AS POSSIBLE. THE FEW REMAG VOTERS OF LOR ARE DISTRIBUTED THROUGH SIX MAJORY-WHE DISTRICTS, WHERE THEY STAND NO CHANCE OF ELECTG THEIR FAVORED NDIDATE. AS A RULT, WHILE BLACK AMERINS MAKE UP 27% OF THE STATE’S POPULATN, THEY NTROL JT 14% OF S NGRSNAL LEGATN.MOST POPULARVANY FAIR’S “IT’S RAG TEENS” COVER AT 20: WHERE ARE THEY NOW?BY SAVANNAH WALSHREMEMBERG SéAD O’CONNOR’S SUBLIME MIC AND RIGHTEO RAGEBY MIKE HOGANRED, WHE & ROYAL BLUE MAY BE “THE MOST EXPENSIVE B OF FAN FICTN EVER”BY SAVANNAH WALSHIF THAT STRIK YOU AS WILDLY MSED UP AND HUGELY EGREG, YOU’RE NOT ALONE. IN HIS DISSENT, ROBERTS WROTE THAT THE LOWER URT, WHICH LLED BULLSH ON THE NEW MAP, HAD “PROPERLY APPLIED EXISTG LAW AN EXTENSIVE OPN WH NO APPARENT ERRORS FOR OUR RRECTN,” WHILE JTICE ELENA KAGAN HAD THIS TO SAY: “TODAY’S CISN IS ONE MORE A DISNCERTGLY LONG LE OF S WHICH THIS COURT S SHADOW DOCKET TO SIGNAL OR MAKE CHANG THE LAW, WHOUT ANYTHG APPROACHG FULL BRIEFG AND ARGUMENT.… [THIS] DO A DISSERVICE TO THE DISTRICT COURT, WHICH METICULOLY APPLIED THIS COURT’S LONGSTANDG VOTG-RIGHTS PRECENT. AND MOST OF ALL, DO A DISSERVICE TO BLACK ALABAMIANS WHO UNR THAT PRECENT HAVE HAD THEIR ELECTORAL POWER DIMISHED— VLATN OF A LAW THIS COURT ONCE KNEW TO BUTTRS ALL OF AMERIN MOCRACY.”KEV MCCARTHY WOULD RATHER NOT DISCS HIS PARTY’S REBRAND OF JANUARY 6 AS A BETIFUL DAY HISTORY THAT SHOULD BE CELEBRATED EVERY YEAR WH PARTY HATS AND RG DGSTWTER NTENTTHIS NTENT N ALSO BE VIEWED ON THE SE ORIGAT OM.ELSEWHERE!FBI ARRTS TMP SUPPORTER WHO STORMED CAPOL WHILE ON BAIL FOR ATTEMPTED MURR (NBC NEWS)EUROPE RAMPS UP UKRAE DIPLOMACY AMID “EXTREME TENSN” (WASHGTON POST)AS PELOTON FIR OVER 2,800 EMPLOYE, ’S GIVG THEM A EE ONE-YEAR SUBSCRIPTN ON THE WAY OUT (INSIR)HOW JOE MANCH ED POLICS TO PROTECT HIS FAY AL PANY (POLI)TOP WHE HOE SCIENTIST RIGNS AFTER REVIEW FDS HE MEANED STAFF (WASHGTON POST)GOLDMAN SACHS’S WORK-FROM-OFFICE POLICY IS THE ABERRATN NOW (BLOOMBERG)FEDS ARRT MARRIED UPLE, SEIZE $3.6 BILLN HACKED B FUNDS (WASHGTON POST)FLORIDA HOME TO BE SOLD NON-FUNGIBLE TOKEN AL (AP)NEW STUDY SHOWS THAT MAFIA ACUNTANTS ARE REALLY GOOD AT THEIR JOBS (BOG BOG)ZOO HIR MARV GAYE IMPERSONATOR TO GET MONKEYS THE MOOD (UPI)MORE GREAT STORI FROM VANY FAIR       — INSI JERRY FALWELL JR.’S UNLIKELY RISE AND PRECIPO FALL AT LIBERTY UNIVERSY— ERIC ADAMS PULLS CRYPTO-PAYCHECK STUNT HOURS BEFORE B CRASH— DAVE CHAPPELLE AND “THE BLACK ASS LIE” THAT KEEPS US DOWN— TMP’S JANUARY 6 COVER-UP IS UNRAVELG FAST— FLORIDA MAN HAS GROWG GOD COMPLEX— IN 2024, MIKE PENCE IS GEARG UP TO GO ROGUE— NEW YORK ATTORNEY GENERAL TO TMP, IVANKA, AND DON JR.: DON’T F--K WH US— INSI THIS CABLE NEWS GIANT’S STREAMG DREAMS— FROM THE ARCHIVE: IT CAME FROM WASILLA— NOT A SUBSCRIBER? JO VANY FAIR TO RECEIVE FULL ACCS TO AND THE PLETE ONLE ARCHIVE NOW.BS LEV

The Republin ernor offered tac endorsement of what’s been dubbed the  “Don’t Say Gay” bill, which would ban talk of genr inty and sexual orientatn the state’s primary schools. * ad ban gaye *

The “Don’t Say Gay” bill, which would require the implementatn of “procr to rerce the fundamental right of parents to make cisns regardg the upbrgg and ntrol of their children, ” ban teachers om enuragg nversatns about LGBTQ+ topics the classroom that are “not age-appropriate or velopmentally appropriate for stunts, ” and allow parents to take legal actn agast school districts if they thk their “fundamental right” as parents has been vlated. 6 billn hacked b funds (Washgton Post)Florida home to be sold non-fungible token al (AP)New study shows that Mafia acuntants are really good at their jobs (Bog Bog)Zoo hir Marv Gaye impersonator to get monkeys the mood (UPI)More Great Stori From Vany Fair — Insi Jerry Falwell Jr. Jaan Ban Gaye Lyricsehasaas kee jo jubaan ban gaeehasaas kee jo jubaan ban gaeDil me mere mehmaan ban gayeAap ki tareef me kya kaheAap hamari jaan ban gayeAap hamari jaan ban gayeAap hi rab, aap imaan ban gayeAap hamari jaan ban gayeKismat Se Hume Aap Humdum Mila GayeJaise ki dua ko alfaaz gayeSocha jo nahi woh hasil jo gayaChahu r kya ki khuda ab mujhe?

Rab se a ek ayaan ban gayekhvaabon ka mere makaan ban gaeAap ki tareef me kya kaheAap hamari jaan ban gayeAap hamari jaan ban gayeAap hi rab, aap imaan ban gayeAap hamari jaan ban gayeDeen hai ilahi, mera maan hai maahiMa toh sajda kan unkoArz bai meri, farz dawai meriIshq hua mujhkoDeen hai ilahi, mera maan hai maahiMa toh sajda kan unkoArz bai meri, farz dawai meriIshq hua mujhko (aap hamari jaan ban gaye)Wrer(s): Mhoon<br>Lyrics powered by om Khuda Haafiz LoadgYou Might Like LoadgFAQs for Jaan Ban Gaye.

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Haan Hasi Ban Gaye Lyrics (Female Versn) om Hamari Adhuri Kahani: The song is sung by Shreya Ghoshal and posed by Ami Mishra, featur Emraan Hashmi and Vidya Balan. * ad ban gaye *

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Hum the dhoondhte jisey wo kami ban gaye. Tum mere ishq ki sar-zameen ban gayeHaan hasi ban gaye. Meri zameen ban gaye (x2)O..

By Ank Tiwari, Palak MuchhalAlbum · 185, 148 Plays · 1 Song · 185, 148 Plays · 4:10© 2019 TM One World InternatnalDownloadYou Might Like LoadgCurrently Trendg Albums LoadgTop Albums om Same Year LoadgArtistsAbout Aadat Ban Gaye HoAadat Ban Gaye Ho is a Hdi album released 2019.

There is one song Aadat Ban Gaye Ho. Listen to all of Aadat Ban Gaye Ho onle on for Aadat Ban Gaye Ho. Rab se a ek ayaan ban gayekhvaabon ka mere makaan ban gaeAap ki tareef me kya kaheAap hamari jaan ban gayeAap hamari jaan ban gayeAap hi rab, aap imaan ban gayeAap hamari jaan ban gayeDeen hai ilahi, mera maan hai maahiMa toh sajda kan unkoArz bai meri, farz dawai meriIshq hua mujhkoDeen hai ilahi, mera maan hai maahiMa toh sajda kan unkoArz bai meri, farz dawai meriIshq hua mujhko (aap hamari jaan ban gaye)Wrer(s): Mhoon<br>Lyrics powered by om Bt Hdi Sg Along Songs LoadgYou Might Like LoadgFAQs for Jaan Ban Gaye.

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Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * ad ban gaye *

Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there.

Haan hasi ban gaye Haan nami ban gaye Tum mere aasmaan Meri zameen ban gaye.. (2x)Har safar, har jagah Har kah ban gaye Maante thhe Khuda Aur haan wahi ban gayeHaan hansi ban gaye Haan nami ban gaye Tum mere aasmaan Meri zameen ban gaye..

(2x)Hum the dhoondhte jisse Woh kami ban gaye Tum mere ishq ki Sar-zameen ban gayeHaan hasi ban gaye Haan nami ban gaye Tum mere aasmaan Meri zameen ban gaye.. HomeSpecial Mp3 SongsCover SongsHasi Ban Gaye Song.

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[Intro] Em D C Bm [Chos] Em D Haan hansi ban gaye Em Bm Haan nami ban gaye Em D Tum mere aasmaan C D Meri zameen ban gaye (Repeat Twice) G Haan hum badalne lage Bm Girne sambhalne lage Em * ad ban gaye *

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Aadat Ban Gaye Ho song om the album Luv U Turn is released on Jan 2020. Related Tags - Aadat Ban Gaye Ho, Aadat Ban Gaye Ho Song, Aadat Ban Gaye Ho MP3 Song, Aadat Ban Gaye Ho MP3, Download Aadat Ban Gaye Ho Song, Palak Muchhal Aadat Ban Gaye Ho Song, Luv U Turn Aadat Ban Gaye Ho Song, Aadat Ban Gaye Ho Song By Palak Muchhal, Aadat Ban Gaye Ho Song Download, Download Aadat Ban Gaye Ho MP3 SongReleased onJan 02, 2020Duratn04:22LanguageHdi© TOWI Films. Song Creds: Song - Jaan Ban Gaye.

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Imag</span></div></div></figure></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh bnoUoi viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU hqsiKz bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div><div data-attr-viewport-monor="" 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body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><span class="lead--text-llout">You probably remember</span> this moment. It was April 2018, the peak of the Cambridge Analyti <a href=">sndal</a>, and Mark Zuckerberg was ttifyg before an angry Congrs. Republin senator Orr Hatch, then 84 years old, asked how Facebook uld make any money by offerg a ee service. “Senator, we n ads,” Zuckerberg replied, breakg to a smirk. The exchange went viral as a ttament to ngrsnal ignorance—n you believe this old guy <a href=">don’t know how Facebook works</a>?</p><p class="paywall">In fact, <a href=">Hatch did know</a>. Senators, like lawyers, often ask qutns to which they already have the answer. But the moment was eply revealg for another reason. In the nearly two years sce that hearg, policy makers have been tryg to figure out what to do about Facebook and other social media giants. They have <a href=">argued</a> over whether to revoke platforms’ Sectn 230 immuny, lnched a barrage of antst vtigatns, and troduced a number of petg privacy bills to the Senate. Above all, they’ve tried to browbeat the pani to adoptg better polici around thgs like fact-checkg, ntent moratn, and polil ads.</p><p class="paywall">What they haven’t done is qutn social media’s unrlyg bs mol.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="hcti7"></div></div><p class="paywall">Jump ahead to another hearg, this past January. Another old Republin member of Congrs, Ken Buck, was qutng another young tech executive, Basemp founr David Heemeier Hansson. “I don’t really re if they tell fifteen tee-shirt pani that I’m out lookg for a tee-shirt,” Buck said. “It’s another thg when you’re tryg to e that rmatn ways that I explicly don’t want that rmatn ed. And so, what’s the answer there?” This was nothg new: a lawmaker Washgton who took for granted that our onle behavr will be shared wh advertisers, only then to wonr how one might nta the damage that ensu. But this time, his tech-world wns would reject the premise.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">The solutn to our privacy problems, suggted Hansson, was actually que simple. If pani uldn’t e our data to target ads, they would have no reason to gobble up the first place, and no opportuny to do mischief wh later. From that fact flowed a straightforward fix: “Ban the right of pani to e personal data for advertisg targetg.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">If Hansson’s proffer—that targeted advertisg is at the heart of everythg wrong wh the ter and should be outlawed—sounds radil, that’s bee is. It cuts to the re of how some of the most profable pani the world make their money. The journalist David Dayen argued <a href=">a siar se</a> 2018, for the <em>New Republic</em>; and sce then, the ia has quietly been gag adherents. Now ’s taken hold certa parts of amia, thk-tank world, and Silin Valley.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">The thkg go like this. Google and Facebook, cludg their subsidiari like Instagram and YouTube, make about <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">83 percent</a> and <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">99 percent</a> of their rpective revenue om one thg: sellg ads. It’s the same story wh Twter and other ee s and apps. More to the pot, the pani are the bs of what’s lled <em>behavral</em> <em>advertisg</em>, which allows pani to aim their marketg based on everythg om ers’ sexual orientatns to their moods and menstal cycl, as revealed by everythg they do on their vic and every place they take them. It follows that most of the unsavory thgs the platforms do—boost flammatory ntent, track our whereabouts, enable electn manipulatn, csh the news dtry—stem om the goal of boostg ad revenu. Instead of tryg to clean up all the ms one by one, the logic go, why not jt remove the unrlyg fancial centive? Targetg ads based on dividual er data didn’t even really exist until the past . (Ined, Google still mak many billns of dollars om ads tied to search terms, which aren’t er-specific.) What if pani simply weren’t allowed to do anymore?</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="4bpg7"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-4065"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most 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data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="u24wd9"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="olpzl"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">“To me, banng targeted ads is the ultimate root-e solutn when to privacy,” Hansson told me. Seemgly every week, there’s another article exposg some pany’s creepy behavr. A recent European study, for example, <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">found</a> that the gay datg app Grdr was sharg er data, cludg precise lotn history, wh 35 different third parti.</p><p class="paywall">But while each revelatn is disturbg, the stori shouldn’t really shock . The behavral advertisg bs mol has given rise to a teemg esystem of adtech firms, cludg data brokers, that pass er rmatn through each step of the cha between publishers and advertisers. It’s all perfectly legal and very profable, which explas why tablished pani like Adobe, Comst, and Amazon have been gettg on the actn. “The only reason that Facebook and others are llectg this data, buyg this data—<em>stealg</em> this data—is bee the data is so valuable,” Hansson said. “If you rce the value of that data to near zero, then the entire centive disappears.”</p><p class="paywall">“Privacy” is only one way of scribg the issue. Other experts blame the ad-driven bs mol for the proliferatn of hateful and false ntent on social media. In a 2019 say for the Knight First Amendment Instute, Jeff Gary and Ashkan Soltani <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">argued</a> that “rtrictg or lseng” the abily to microtarget ads would be more effective, and raise fewer ee speech issu, than any law policg onle disurse. The market for such ads creat credible mand for ers’ attentn on both the ont and back ends: the more time you spend on Facebook, the more fely n target you <em>and</em> the more ads you’ll see. Combe that wh the fact that ers gravate toward provotive ntent, and you n see where thgs might go. In the past, at least, sensatn-seekg publitns had to worry that skg too far to the gutter would alienate their advertisers. Now the gutter is a money p.</p><p class="paywall">Then there’s polics. A 2018 study by rearchers at Data and Society <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">nclud</a> that “today’s digal advertisg astcture creat disturbg new opportuni for polil manipulatn and other forms of antimocratic strategic munitn.” Sally Hubbard, director of enforcement strategy at the Open Markets Instute, an anti-monopoly thk tank, tak the argument further a forthg book. “I hontly believe we are not gog to solve any of the problems that we’re worried about, like electn terference and disrmatn, unls we ban targeted advertisg,” she told me recently. Facebook, she said, has created a “manipulatn mache” that n be ed to disurage black voters jt as easily as to sell sneakers. (Facebook didn’t reply to requts for ment.) “It’s the bs mol that’s the problem.”</p><p class="paywall">If this nascent movement had a motto, that would be : the bs mol is the problem. The task of regulatg an creasgly out of ntrol digal environment often looks like a multiont war agast var enemi: privacy breach, hate speech, disrmatn, and more. 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summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="When You Drop a Rock Overboard, What 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iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Rhett Alla</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff iiWb summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The 26 Bt Shows on Amazon Prime Right Now" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 26 Bt Shows on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Matt Kamen</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff iiWb summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Cril Role Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="bvu2ed"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="tdm2sd"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="A man on his phone is targeted by ads" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><p class="paywall"><span class="lead--text-llout">Let’s pretend </span> really happened. Image Congrs passed a law tomorrow morng that banned pani om dog any ad microtargetg whatsoever. Close your ey and picture what life would be like if the leadg bs mol of the ter were banished om existence. How would thgs be different?</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">Many of the chang would be subtle. You uld buy a pair of sho on Amazon whout Reebok ads followg you for months. Perhaps you’d see some listgs that you didn’t see before, for jobs or real tate. That’s pecially likely if you’re Ain-Amerin, or a woman, or a member of another disadvantaged group. You might e to unrstand that microtargetg had supercharged advertisers’ abily to discrimate, even when they weren't <a href=">tryg</a> to.</p><p class="paywall">It’s te, the ads you me across while browsg might be for thgs you’re ls cled to buy. But a ban on targeted advertisg wouldn’t mean the end of personalizatn. Spotify uld still suggt Marv Gaye based on your enjoyment of Sam Cooke. Bumble uld still monor your swip to figure out your type. Netflix uld still surmise that your life has felt empty ever sce you fished season 7 of the <em>Great Brish Bakg Show</em>, and suggt the appropriate spoffs. (For example.) What pani uldn’t do anymore is share their dossiers about you wh adtech pani and advertisers. The geyser of behavral data currently gathered for marketg purpos would slow to a trickle. As a rult, a lot ls of your personal rmatn would end up the hands of data brokers and, om there, third parti like surance pani, potential employers, or <a href=">law enforcement agenci</a>.</p><p class="paywall">Wh the market for our behavral data mostly shut off, social media platforms and other ee apps would have to e up wh ways to replace lost ad revenu. A hard paywall for Facebook or Instagram would be unlikely, though—social works n’t afford to kick off too many ers. Instead, they might ci to add a premium optn next to the existg ee versn. Meanwhile, if theorists like Gary and Soltani are right, your feed would slough off s most offensive, hateful ntent.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="e8vd5t"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-4067"><div 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Level?</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Rhett Alla</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff iiWb summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div 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class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The 26 Bt Shows on Amazon Prime Right Now</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Matt Kamen</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff iiWb summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Cril Role Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="8arl3l"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="r4u53h"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">You’d probably be able to read about all the chang a revived news media. The past has been vastatg for journalism, wh wav of job loss year after year. The rise of behavral advertisg isn’t the sole culpr, but ’s a big one. Newspaper ad revenue, steadily climbg until 2006, has plunged ever sce. Where have advertisers taken their budgets stead? Overwhelmgly, to Facebook and Google and the advertisg astcture they ntrol. Take away their targetg advantage, and marketers would have to shift back to payg publitns to reach their dienc, so-lled “ntextual advertisg.” Gettg rid of microtargetg wouldn’t sglehandly rtore journalism to s glory days, but uld help—a lot.</p><p class="paywall">The proponents of a behavral advertisg ban pat a rosy picture: ls discrimatn, better civic disurse, a rejuvenated news media. What’s not to like?</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="A woman on her phone is targeted by ads" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><p class="paywall"><span class="lead--text-llout">“Nobody lik advertisg,”</span> says John Deighton, a Harvard bs profsor who has studied the enomic benefs of microtargetg. “They jt like what they get for ee as a rult of .” For Deighton, the existence of the ter as we know pends on behavral advertisg. “The simple rejor to anyone who don’t like ,” he says, is that any viable alternative would leave you wh eher ls ntent overall, or a vast work of subscriptn walls.</p><p class="paywall">Other fenrs of the stat quo go further, suggtg that we would be forlorn whout the steady pannship of our “relevant” onle ads. “I thk that relevant ads enhance the nsumer experience,” said Dave Grimaldi, executive vice print of public policy at the Interactive Advertisg Bure, the leadg dtry tra group. “I thk they help serve the right ads to the right people at the right time.”</p><p class="paywall">It’s possible that nsumers are happy to have the most mute tails of their liv surveilled and moized return for seeg ads they might want to click on. This is a hard theory to tt, bee very few people even know they’re makg the tra. However, one anizatn recently tried to fd out. After the European Unn’s landmark privacy law, the General Data Protectn Regulatn, went to effect 2018, a Dutch public broadstg agency started promptg all visors to s webse to choose, a clear and straightforward manner, whether they wanted their data shared wh advertisers. The rult? Nety percent opted out, and the agency abandoned behavral advertisg altogether. (A Google spokperson not that all ers n opt out of personalized ads, and that Google has long prohibed personalized advertisg based on sensive rmatn.)</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="oe0p4v"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-4068"><div 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kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Cril Role Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="u9agja"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="go9djq"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Meanwhile, acrdg to Google and others the dtry, microtargetg actually helps publishers to survive. Instead of siphong off money, behavral ads boost publishers’ bottom l by providg their advertisers wh more expensive, higher-value opportuni. “Data shows personalized ads are valuable for the entire digal advertisg esystem: ers prefer relevant ads and publishers make signifintly more money om personalized advertisg,” the pany said an emailed statement. Elsewhere, Google has <a href=">argued</a> that publishers would lose more than half their revenue if they stopped g the technique. Deighton has ma siar fdgs, a study missned by the Interactive Advertisg Bure.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall">But recent amic rearch suggts that the effect is actually que most. Profsors Veroni Marotta, Vibhanshu Abhishek, and Alsandro Acquisti <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">pared</a> a major onle publisher’s revenue om ads served to ers who had oki enabled—meang they uld be targeted—agast revenue om ads served to ers who uldn’t be targeted. (Their paper is still draft form.) After ntrollg for a variety of other factors, they found that the prence of the okie alone acunted for a 4 percent average crease revenue, or 0.00008 cents per click. That’s not nothg, but ’s a lot ls than what Google claims—and has to be weighed agast what publishers uld be makg if the market weren’t domated by the Facebook-Google duopoly. And here’s a piece of anecdotal evince: 2019, the New York Tim <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">stopped</a> nng behavral ads Europe. Revenu were unaffected.</p><p class="paywall">Meanwhile, the abily to track ers wherever they go tends to shift ad revenue om higher qualy s to ls reputable on. “The way the adtech system works is, follows the rear om all the way down to the cheapt possible place, the basement bottom-feers on the ter, and will serve you the ads there,” explaed Nandi Jammi, a former product marketer and -founr of Sleepg Giants, which prsur brands not to advertise on s that promote hate or bigotry. Jammi poted me to , whose <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">homepage</a> featur a random jumble of years-old articl on celebri, self-help, and cute animals. It’s a ntent farm: a se signed not for human ey, but to make money by harvtg ad clicks om bots.</p><p class="paywall">Proponents of the bs mol claim, fally, that behavral targetg is good for the ltle guy. Mark Zuckerberg even brought this up Facebook’s most recent earngs <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">ll</a>, mtg himself to “standg up for givg small bs more opportuny and sophistited tools agast those who say targeted advertisg is a problem.”</p><p class="paywall">Many small bs, pecially direct-to-nsumer, do e behavral ads to build their ctomer base. David Heemeier Hansson told me his pany, Basemp, had succs wh a Facebook ad mpaign 2017. “Compared to everythg else we did onle, they were the most effective,” he said. “Targeted advertisg works.” (Hansson add that he gave up on Facebook advertisg anyway bee he fds objectnable.)</p><p class="paywall">And yet, if behavral advertisg were such a boon to entreprenrship, you might expect to have spurred a wave of startup growth. Even more than a sce the recsn, though, both the startup rate and the share of Amerins workg for small bs are at historic lows— large part thanks to the <a href=">rise</a> of monopolistic pani like Facebook and Google, acrdg to many experts. Microtargetg might help some small enterpris get ahead, but that don't mean ’s a boon overall. As wh any bs strategy, there are both wners and losers.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="8oyewm"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-4069"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most Popular</div><ul 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class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Cril Role Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="uhgrhw"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="m3jg3t"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Entreprenrs aren’t the only small fish who e targetg. Polil ndidat who rely on a high volume of small donors also benef om beg able to target their appeals to the people most likely to rpond. They uld have a harr time mpaigng a post-microtargetg world. On the other hand, by far the biggt spenrs on digal polil ads this year are a tr of billnair—Michael Bloomberg, Tom Steyer, and Donald Tmp—the first two of whom probably would never have even ma to a televised bate if not for their war chts. Which illtrat a fundamental tth: Digal platforms, like most technologil advanc history, often end up liverg the biggt benefs to the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">already</a> rich and powerful.</p><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Targets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><p class="paywall"><span class="lead--text-llout">One afternoon </span> January, I sent a Twter DM to an Irishman named Johnny Ryan. All I knew about him was that he worked on policy issu for Brave, a privacy-foced browser; another source had suggted I reach out. Ten mut later, we were on a vio ll. Ryan, an amic turned tech-worker turned privacy csar, talked me through the ner workgs of the onle ad dtry om his home office Ireland, and I me to realize why his perspective is so important. In the U.S., a handful of folks are suggtg that the behavral advertisg bs mol should be illegal. In Europe, a aln of activists cludg Ryan are sayg that already is.</p><p class="paywall">In a seri of legal plats filed around the ntent, Ryan and his lleagu argue that most digal advertisg brazenly vlat Europe’s new privacy law. It all down to the “real-time biddg” system that nnects advertisers wh ers. Usually, when there’s an opportuny to show you an ad, tens or hundreds or thoands of pani pete an stantaneo and tomated ctn for your eyeballs. The ia is to nnect you wh the one who puts the hight value on someone wh your precise characteristics. In the urse of this ctn, all the pani (pl perhaps a dozen termediari) ga at least transient accs to your personal data.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="qf9oxt"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-4070"><div 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data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="1jhl"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="nj5bza"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">But the GDPR generally forbids pani om procsg er data whout nsent. It’s simply impossible, the activists argue, for ers to nsent to real-time biddg when there’s no way to know which pani are volved the ctn. Ryan lls “the largt data breach ever rerd.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-4 viewport-monor-anchor"></div><p class="paywall">The law do offer a potential loophole: Compani n procs er data if ’s necsary for their “legimate terts . . . except where such terts are overridn by the terts or fundamental rights and eedoms of the data subject.” The fate of the legal asslt on real-time biddg may hge on how European urts terpret that vague clse.</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><div role="headg" aria-level="4" class="paywall headg-h4">SUBSCRIBE</div><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContaer-eJxoAx dBHGoQ asset-embed__asset-ntaer"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa AssetEmbedRponsiveAsset-cXBNxi eCxVQK asset-embed__rponsive-asset rponsive-image"><noscript><img alt="Image may nta Pac Man and Rug" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w" siz="100vw"/></noscript></picture></span></div></figure><div role="headg" aria-level="5" class="paywall headg-h5"><a href=">Subscribe</a> to WIRED and stay smart wh more of your favore <a href=">Ias</a> wrers.</div></asi></div><p class="paywall">“If we are succsful our plat, this discrimate sharg of data will have to end,” said Fn Myrstad, director of digal policy at the Norwegian Consumer Council, one of the other groups volved the effort. “And if ends Europe, we’re also hopg that will end around the world. Bee you will create other bs mols that are more privacy-iendly.”</p><p class="paywall">The U.S. don’t yet have a natnal privacy law, let alone a substantive bate over whether we should ban all behavral advertisg. But that uld change faster than you might thk. Jt a few years ago, for stance, hardly anyone was talkg about enforcg antst laws agast the tech giants; now that ia motivat <a href=">multiple vtigatns</a> at the state and feral levels.</p><p class="paywall">Perhaps the Overton wdow on behavral ads will see a siar shift. Fordham law profsor Zephyr Teachout helped put anti-monopoly issu on the map her upstart 2014 primary challenge to New York Governor Andrew Cuomo. Now she is part of the phback agast microtargetg. In early Febary, she -thored a paper <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">argug</a> that the domant ter platforms should be treated as public utili and prohibed om g behavral ads. If telephone utili aren’t allowed to eavdrop on our nversatns and sell the tails to marketers, then Amazon or YouTube shouldn’t be able to do the same wh our browsg history.</p><p class="paywall">And while there’s no GDPR-style legislatn the works here, some proposals would move that directn. In California, an iative on this year’s ballot would expand the state’s new <a href=">privacy law</a> to give ers broar rights to opt out of both the sale and sharg of their data. That’s not the same as a prohibn, of urse; but do suggt that the era of behavral advertisg as a fact of life may be g to an end. So do the fact that ter browsers have been <a href=">movg</a> to block third-party oki. Members of Congrs may now take as a given that your tee-shirt shoppg habs should be tracked and trad. Will they feel the same 2022, or 2024?</p><p class="paywall">Even the stncht crics of the prent system regnize that killg microtargetg wouldn’t be a panacea. The ter’s worst pathologi—s effects on disurse, media, privacy, and so on—fy any sgle remedy. Shoshana Zuboff, thor of <em>The Age of Surveillance Capalism,</em> utns that the practice of mg and moizg er data has migrated to sectors like surance, fance, and even <a href=">tomobil</a>—not to mentn law enforcement, as the revelatns about the facial regnn pany <a href=">Clearview AI</a> remd . And Roger McNamee, a former Zuckerberg nfidant who is now a zealo big-tech <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">antagonist</a>, argu that microtargetg is only half the problem. Even a subscriptn-based social work would want to engage s ers, he said, and what engag ers is sensatnalism and filter bubbl. “I do not thk is enough to addrs the damage of microtargetg if you don’t also al wh algorhmic amplifitn,” McNamee told me.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="zxejas"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn 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class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="mbqjmd"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="k8dsyj"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Even if a ban on microtargetg were merely a cure-some, rather than a cure-all, uld still be que powerful. Instead of negotiatg baroque regulatory regim and opt-outs, jt alter the centiv. Of urse, there would be some victims of this change, some bs that would stggle to adapt. But Google uld still make a fortune sellg ads based on people’s search terms (currently around 60 percent of s revenue) and the ntent of YouTube vios. Facebook would still have s massive er base.</p><p class="paywall">“Could all the [bs] still exist? I thk y,” said Tim Libert, a puter science profsor at Carnegie Mellon and a harsh <a href=">cric</a> of the surveillance enomy. “The thg that won’t exist is this weird anomaly where some advertisg pani—which is what they are—are the biggt, most powerful pani on the pla.”</p><hr class="paywall"/><div role="headg" aria-level="3" class="paywall headg-h3">More Great WIRED Stori</div><ul class="paywall"><li>The secret history of <a href=">a Cold War mastermd</a></li><li>How to clean your smartphone <a href=">the right way</a></li><li>Algae viar, anyone? <a href=">What we'll eat on the journey to Mars</a></li><li>Deliver , Lord, <a href=">om the startup life</a></li><li>Share your onle acunts—<a href=">the safe way</a></li><li>? Want a real challenge? <a href=">Teach AI to play D&D</a>. Pl, the <a href=">latt AI news</a></li><li>??‍♀️ Want the bt tools to get healthy? Check out our Gear team’s picks for the <a href=">bt fns trackers</a>, <a href=">nng gear</a> (cludg <a href=">sho</a> and <a href=">socks</a>), and <a href=">bt headphon</a></li></ul></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="mpsp7"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="ContributorsWrapper-eNpWFu erLKRC ntributors" data-ttid="Contributors"><div class="ContributorBWrapper-bnVHbt gMon"><div class="ContributorBAvatar-bIGTqf hUHmcH"><a href="/thor/gilad-elman"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w" siz="100vw"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></a></div><div class="ContributorBContent-ubQdr jZTSSi"><div class="ContributorBHear-ledood XOIEx"></div><div class="ContributorBB-fBolsO kzXQIh"><a href="/thor/gilad-elman">Gilad Elman</a> is a senr wrer for WIRED, verg the tersectn of tech, polics, and law. Before that, he was executive edor of the <em>Washgton Monthly</em>. 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summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Marc Andresen Is (Mostly) Wrong This Time" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Marc Andresen Is (Mostly) Wrong This Time</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Silin Valley’s preement venture palist tri to craft the ur-narrative for generative AI, and dog so lays bare s ntradictns.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Gion Lichfield</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="ChatGPT Is Unorigal&-and Exactly What Humans Need" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">ChatGPT Is Unorigal—and Exactly What Humans Need</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">The technology n help cut through buzzwordy “solutns” and serve as a shortcut for jumpstartg creativy.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"> Dana Karout</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="To Watermark AI, It Needs Its Own Alphabet" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">To Watermark AI, It Needs Its Own Alphabet</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">It's gettg harr to distguish between AI- and human-generated ntent. But Uni prents an elegant hack the race to watermark AI-wrten text.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Alistair Croll</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm dTFXCW ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="obuy2h"></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Curse of the Long Boom" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Curse of the Long Boom</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">I n to a lot of rrect predictns when readg through the WIRED archiv. What should the takeaway be? </div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">David Karpf</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="They Didn’t Ask to Go Viral. Postg on Social Media Whout Consent Is Immoral" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-5" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">They Didn’t Ask to Go Viral. Postg on Social Media Whout Consent Is Immoral</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">It's typil to ask iends for permissn to share pictur of them. Yet people don't extend this urty to strangers, eher bee they thk nothg of or they need to go viral at all sts.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Mark Hill</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="What My Solary Confement Iran Revealed About the Dangers of Personalized Consumptn" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-6" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">What My Solary Confement Iran Revealed About the Dangers of Personalized Consumptn</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Onle platforms and near-future technologi will exacerbate our physil and gnive isolatn om one another, somewhat siar to how our bodi and mds are ntrolled prison.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Hosse Derakhshan</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-7" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Whe Hoe Already Knows How to Make AI Safer" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-7" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Whe Hoe Already Knows How to Make AI Safer</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">The US already has a road map for the ployment of AI systems. Bin's promised executive orr jt needs to put the guil to practice.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Surh Venkatasubramanian</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff hymcSS summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm dTFXCW" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-8" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jTnDXj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Threads Is the Latt Move the AI Arms Race" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-8" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Threads Is the Latt Move the AI Arms Race</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Mark Zuckerberg's choice to lnch Meta's Threads app stands stark ntrast to Elon Mk’s recent mov to charge for data om X.</div><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div 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