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TARGET LNCH GAY PRI LE DPE BOYTT
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta.
“When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said. Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans.
“Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg.
TARGET LNCH GAY PRI PRODUCTS: WE ‘PROUDLY STAND WH THE LGBT MUNY’
"Homophobia. But Target’s rponse has trated supporters of gay and transgenr rights, who argued the pany ved to bigoted prsure. Ron DeSantis stemmg om legislatn he signed that prohibs teachers om discsg sexual orientatn and genr inty class, known by crics as “Don’t Say Gay.