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TARGET LNCH GAY PRI LE DPE BOYTT
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said. Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans.
“Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg. "Homophobia.
TARGET LNCH GAY PRI PRODUCTS: WE ‘PROUDLY STAND WH THE LGBT MUNY’
But Target’s rponse has trated supporters of gay and transgenr rights, who argued the pany ved to bigoted prsure. Ron DeSantis stemmg om legislatn he signed that prohibs teachers om discsg sexual orientatn and genr inty class, known by crics as “Don’t Say Gay. Although Target was actg to protect employe, some rporate marketg experts say the pany’s rponse uld emboln gay and transgenr rights opponents to target other brands.
Conservative media outlet the Washgton Examer posted about Abprallen, which is “head by a self-proclaimed gay, transgenr man, ” offerg sweatshirts that read “cure transphobia not trans people” and a tote bag that says “too queer for here. “Brands promotg gay pri and the LGBTQ muny may not always be nsistent actually supportg the LGBTQ muny, but they still palize on the help that people want to give that muny, ” Abad-Santos wr.