Kev Maxen be first male ach a US men’s pro sports league to publicly e out as gay | CNN

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Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

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WATCH VIRAL FOOTAGE OF KG VON ADMTG TO BEG GAY TO THE POLICE

From #20Gayteen MVPs Hayley Kiyoko and Troye Sivan, to LGBTQ alli like Ltle Mix and Avicii, a wi range of artists have stilled a new viraly and urgency to the form by celebratg the LGBTQ muny all of s bety. * music videos with gay *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

VIO RURFAC OF KG VON TELLG POLICE HE'S "GAY" TO RELOTE IN JAIL

A 2017 vio of late rapper Kg Von rurfac onle wh the rapper sayg he's "gay" to get reloted jail. * music videos with gay *

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

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“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

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Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. The late rapper’s rerd label released one of his albums dubbed “Grandsos” last week, and this week there’s a viral vio of Kg Von admtg to the police officers that he was gay, and social media is gog nuts.

The vio first posted by DJ Akamiks saw Kg Von requtg that police officers put him protective ctody bee he was gay and hence uld be attacked a regular jail cell. The late 26-year-old never admted publicly that he was homosexual or gave any sign that fans would notice, hence the vio shockg fans.

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Gay Mic Vios Wh LGBTQ Them: The 20 Bt On | Billboard – Billboard .

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