Broadway Star Jok He's Sponsored By Bud Light After Callg Brand 'Gay'

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One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney.

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WATCH: ACTOR PERFORMS “BUD LIGHT IS GAY” SONG

* bud light gay song *

A Broadway actor rpond to the ntroversy surroundg Bud Light beer by rebrandg the drk as “pafully gay” a song performed at 54 Below Cabaret on May 4. One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney.

Twelve ns of Gay Water n be purchased onle for a total of $36. The pany also sells “Gay Water” tumblers and tcker hats.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

Actor PJ Adzima has gog viral wh his song "Bud Light is Gay." * bud light gay song *

When you really thk about, how many products n you thk about that have ‘gay’ the tle?

“gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.

” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. A Broadway actor has joed the chos of voic around Bud Light’s Dylan Mulvaney ‘ntroversy’ after dubbg the beer “pafully gay” a satiril song addrsg recent anti-trans backlash agast the brand. Wh support for Mulvaney g om Chigo gay bars, Whoopi Goldberg and brands such as Maybelle and Nike, Bud Light now has another backer s rner the form of Adzima.

BROADWAY ACTOR SGS HILAR ‘BUD LIGHT IS GAY’ SONG AMID DYLAN MULVANEY ANTI-TRANS BACKLASH

Broadway actor sgs hilar 'Bud Light is gay' song amid Dylan Mulvaney row,A Broadway actor has dubbed Bud Light "pafully gay" a satiril song addrsg recent anti-trans backlash agast the brand. * bud light gay song *

“Bud Light, so pafully gay, now I’m gonna chug one for the LGBTQIA. Adzima ends the song by takg a swig and says: “I’m not sure I mentned , but Bud Light is gay. The post Broadway actor sgs hilar ‘Bud Light is gay’ song amid Dylan Mulvaney anti-trans backlash appeared first on PkNews | Latt lbian, gay, bi and trans news | LGBTQ+ news.

BROADWAY STAR JOK HE'S SPONSORED BY BUD LIGHT AFTER CALLG BRAND 'GAY'

“I’m not bothered by gay people or transsexual people.

BROADWAY ACTOR SGS HILAR 'BUD LIGHT IS GAY' SONG AMID DYLAN MULVANEY ROW

The actor who sang a "Bud Light is Gay" jgle is ntug his alliance wh the brand, suggtg he's also sponsored by them.

Broadway actor PJ Adzima joked he is now sponsored by Bud Light after he released a song on llg the brand "gay.

BROADWAY STAR JOK HE'S SPONSORED BY BUD LIGHT AFTER CALLG BRAND 'GAY'

Thank Bud Light, my sponsors, " Adzima said, tiltg his head down to show the mera he's wearg a Bud Light baseball p, the same one he wore while performg "Bud Light is Gay. Other lyrics clu ""Bud Light, so pafully gay, now I'm gonna chug one for the LGBTQIA. "Bud Light is gay now, and now you n't drk .

Bee if 's gay, not only will you not drk but you will be losg your Republin donors so much add, "So the gayer Bud Light is, the gayer Bud Light gets, the better the world is.

*BEAR-MAGAZINE.COM* BUD LIGHT GAY SONG

Toggle Menu</tle><path d="M3 13h18c0.552 0 1-0.448 1-1s-0.448-1-1-1h-18c-0.552 0-1 0.448-1 1s0.448 1 1 1zM3 7h18c0.552 0 1-0.448 1-1s-0.448-1-1-1h-18c-0.552 0-1 0.448-1 1s0.448 1 1 1zM3 19h18c0.552 0 1-0.448 1-1s-0.448-1-1-1h-18c-0.552 0-1 0.448-1 1s0.448 1 1 1z"></path> </svg></span></span> </button></div></div></div></div></div></div></div></div></div></div></div></hear><div id="ner-wrap" class="wrap hfeed kt-clear"><sectn role="banner" class="entry-hero discsn-hero-sectn entry-hero-layout-standard"><div class="entry-hero-ntaer-ner"><div class="hero-sectn-overlay"></div><div class="hero-ntaer se-ntaer"><hear class="entry-hear discsn-tle tle-align-center tle-tablet-align-her tle-mobile-align-her"><h1 class="entry-tle">Did Anhser-Bch Take a Sad Bud Light Song And Make It Sadr?</h1><div class="entry-meta entry-meta-divir-dot"> <span class="posted-by"><span class="thor-avatar"><a class="thor-image" href=" aria-label="Author image"><img data-l="avatar" src='' class='avatar pp-er-avatar avatar-25 photo ' height='25' width='25'/></a><span class="image-size-rat"></span></span><span class="meta-label">By</span><span class="thor vrd"><a class="url fn n" href=">Gee Anrson</a></span></span> <span class="posted-on"> <span class="meta-label">Published on</span><time class="entry-date published" datetime="2023-05-12T09:15:44-05:00">May 12, 2023</time><time class="updated" datetime="2023-05-15T09:12:44-05:00">May 15, 2023</time> </span> <span class="updated-on"> <span class="meta-label">Updated on</span><time class="entry-date published updated" datetime="2023-05-15T09:12:44-05:00">May 15, 2023</time> </span><div class="meta-ments"><a class="meta-ments-lk anchor-scroll" href="#ments">18 Comments</a></div></div></hear></div></div></sectn><div id="primary" class="ntent-area"><div class="ntent-ntaer se-ntaer"><ma id="ma" class="se-ma" role="ma"><div class="ntent-wrap"><div class="entry-ntent element-sgle-replace sgle-ntent" style="marg:0;"><div class="kb-row-layout-wrap kb-row-layout-id165975_fc8c8d-60 alignnone wp-block-kance-rowlayout"><div class="kt-row-lumn-wrap kt-has-2-lumns kt-row-layout-right-goln kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top kb-theme-ntent-width"><div class="wp-block-kance-lumn kance-lumn165975_916ced-2b kb-sectn-dir-vertil"><div class="kt-si-ner-l"><figure class="wp-block-kance-image kb-image165975_28f6-a1 size-full"><img dg="async" loadg="lazy" src=" alt="The Anhser-Bch Washgtons Birthday Para, Close up of the Bud Light Logo" width="666" height="333" class="kb-img wp-image-166205" srcset=" 666w, 300w, 331w" siz="(max-width: 666px) 100vw, 666px" /></figure><h6 class="kt-adv-headg165975_051387-ff wp-block-kance-advancedheadg" data-kb-block="kb-adv-headg165975_051387-ff">Photo: iStock | Roberto Galan</h6><div class="entry-ntent wp-block-post-ntent is-layout-flow wp-block-post-ntent-is-layout-flow"><p><span style="font-weight: 400;">College marketg class the future may e Bud Light as a se study on how to take a bad bs suatn and make even worse.</span></p><p><a href=" target="_blank" rel="noopener"><span style="font-weight: 400;">Bud Light’s year-over-year sal have fallen 11 percent this year</span></a><span style="font-weight: 400;">, acrdg to </span><span style="font-weight: 400;">data om Bump Williams Consultg. Kid Rock and others have ma the brand a spegoat the culture wars for cludg Dylan Mulvaney, a transgenr woman, activist, actrs and fluencer celebratg her transn, s clive social media marketg efforts.</span></p><p><a href=" target="_blank" rel="noopener"><span style="font-weight: 400;">Anhser-Bch CEO Brendan Whworth</span></a><span style="font-weight: 400;"> last month said the brewer regretted the tumult ed by s marketg mpaign. “We never tend to be part of a discsn that divis people,” he said. “We are the bs of brgg people together over a beer.”</span></p><p><span style="font-weight: 400;">The pany then halted the mpaign and put the executiv charge, cludg </span><span style="font-weight: 400;">Alissa Heerscheid, vice print of marketg at Bud Light,</span><span style="font-weight: 400;"> on leave.</span></p><div class="g g-5"><div class="g-sgle a-1370"><a href=" target="_blank"><img dg="async" src=" /></a></div></div><p><span style="font-weight: 400;">This actn, turn, </span><a href=" target="_blank" rel="noopener"><span style="font-weight: 400;">produced outrage on the part of the LGBTQ muny</span></a><span style="font-weight: 400;"> along wh others who qutned how Kid Rock, </span><a href=" target="_blank" rel="noopener"><span style="font-weight: 400;">who refed to perform at venu durg the novel ronavis panmic if they required ncertgoers to be vaccated and/or wear a mask</span></a><span style="font-weight: 400;">, uld get a brand to walk away om rporate valu exprsed over s. </span><a href=" target="_blank" rel="noopener"><span style="font-weight: 400;">Bud Light has partnered wh GLAAD (formerly the Gay & Lbian Alliance Agast Defamatn) </span></a><span style="font-weight: 400;">for over 20 years.</span></p><p><span style="font-weight: 400;">Ms.</span><span style="font-weight: 400;"> Heerscheid, vice print of marketg at Bud Light, speakg last month on the </span><a href=" target="_blank" rel="noopener"><span style="font-weight: 400;">Make Yourself at Home podst</span></a><span style="font-weight: 400;"> before the protts began, said the brand was the top-sellg beer the U.S., but s sal have “been cle for a really long time.”</span></p><p><span style="font-weight: 400;">Bud Light has seen nsumptn fall among young adults, primarily urban areas, who have chosen Mexin beers and other alholic and non-alholic beverage alternativ.</span></p><p><span style="font-weight: 400;">Ms. Heerscheid and the marketg team behd the beer brand have sought to win s dience by chewg at-boy humor s mercials and highlightg women, cludg Super Bowl spots that featured rerdg star, Lilh Fair -founr and animal activist Sara McLachlan and Keleigh Sperry, actrs and wife of Mil Teller.</span></p><p><span style="font-weight: 400;">“I’m not gog to pretend that there isn’t so much more work to do om a bs rult perspective and, of urse, a reprentatn perspective, but I feel like you you have to put your money where your mouth is when you’re tryg to evolve a brand and elevate and brg new nsumers,” </span><span style="font-weight: 400;">Ms.</span><span style="font-weight: 400;"> Heerscheid said.</span></p></div></div></div><div class="wp-block-kance-lumn kance-lumn165975_2615-36 kvs-md-false kvs-sm-false"><div class="kt-si-ner-l"><figure class="wp-block-kance-image kb-image165975_5a597a-18 size-full"><a href="" class="kb-advanced-image-lk"></a></figure><div class="wp-block-kance-lumn kance-lumn_224bdc-27"><div class="kt-si-ner-l"><h2 class="kt-adv-headg_d05900-f4 wp-block-kance-advancedheadg kt-adv-headg-has-in" data-kb-block="kb-adv-headg_d05900-f4"><span class="kb-svg-in-wrap kb-adv-headg-in kb-svg-in-fe_zap kb-adv-headg-in-si-left"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-lep="round" stroke-lejo="round" xmlns=" aria-hidn="te"><polygon pots="13 2 3 14 12 14 11 22 21 10 12 10 13 2"/></svg></span><span class="kb-adv-text-ner">BraTst</span></h2><div class="lazyblock-btment-w0Olj wp-block-lazyblock-btment"><div class="em-bratst"><div class="em-b-l"><div class="sc"><strong>“Marketers are not the bs of pickg a si, they are the bs of sellg their product. The sooner they learn that, the better off they’ll be.”</div> <img data-l="avatar" src='' class='avatar pp-er-avatar avatar-85 photo ' height='85' width='85'/><h4>Dr. Stephen Neel</h4><h6>Managg Partner, Advanced Simulatns</h6></div><div class="em-b-r"> </a> </a></div></div> <br><div style="height: 4px; width: 140px; background-lor: #F9C118;"></div> <br><div class="em-b-l"><div class="sc"><strong>“It’s 1950 aga Ameri. The qutn is whether brands will thk that’s a good thg.”</strong></div></div><div class="em-b-r"><div class="img-er"> <img data-l="avatar" src='' class='avatar pp-er-avatar avatar-85 photo ' height='85' width='85'/><h4>Cathy Hotka</h4><h6>Prcipal, Cathy Hotka & Associat</h6></div></div> <br><div style="height: 4px; width: 140px; background-lor: #F9C118;"></div> <br><div class="em-b-l"><div class="sc"><strong>“This was a lossal mistake that will go down the annals of time as one of the biggt marketg failur Amerin bs.”</strong></div></div><div class="em-b-r"><div class="img-er"> <img data-l="avatar" src='' class='avatar pp-er-avatar avatar-85 photo ' height='85' width='85'/><h4>David Spear</h4><h6>VP, Profsnal Servic, Retail, NCR</h6></div></div></div></div></div></div></div></div></div></div><div class="kb-row-layout-wrap kb-row-layout-id165975_f67096-99 alignnone wp-block-kance-rowlayout"><div class="kt-row-lumn-wrap kt-has-1-lumns kt-row-layout-equal kt-tab-layout-her kt-mobile-layout-row kt-row-valign-top kb-theme-ntent-width"><div class="wp-block-kance-lumn kance-lumn165975_4fdb77-bc"><div class="kt-si-ner-l"><div class="wp-block-lumns has-theme-palette-4-background-lor has-background is-layout-flex wp-ntaer-4 wp-block-lumns-is-layout-flex" style="paddg-top:0;paddg-right:var(--wp--pret--spacg--30);paddg-bottom:0;paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-vertilly-aligned-top is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:50%"><h2 class="kt-adv-headg165975_df4f33-52 wp-block-kance-advancedheadg has-theme-palette-9-lor has-text-lor" data-kb-block="kb-adv-headg165975_df4f33-52">Discsn Qutns</h2><h3 class="kt-adv-headg165975_e3b96f-4b wp-block-kance-advancedheadg has-theme-palette-1-lor has-text-lor" data-kb-block="kb-adv-headg165975_e3b96f-4b"><p><b>DISCUSSION QUESTION: What brand marketg lsons n be learned om Bud Light’s clivy msagg and s parent pany’s reactn the face of cricism?</b></p></h3></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:50%"><h2 class="kt-adv-headg165975_89866a-f9 wp-block-kance-advancedheadg has-theme-palette-9-lor has-text-lor" data-kb-block="kb-adv-headg165975_89866a-f9">Poll</h2><div class="wp-block-kance-dynamichtml kb-dynamic-html kb-dynamic-html-id-165975_543185-ef kb-dynamic-html-alignment-left"><div id="polls-23443" class="wp-polls"><form id="polls_form_23443" class="wp-polls-form" actn="/" method="post"><p style="display: none;"><put type="hidn" id="poll_23443_nonce" name="wp-polls-nonce" value="8aabf91d7f" /></p><p style="display: none;"><put type="hidn" name="poll_id" value="23443" /></p><p style="text-align: left; paddg-top:15px; marg-left:0; "><strong>Where did Bud Light make the bigger marketg mistake?</strong></p><div id="polls-23443-ans" class="wp-polls-ans"><ul class="wp-polls-ul" style="marg-left: 0;"><li><put type="rad" id="poll-answer-73049" name="poll_23443" value="73049" /> <label for="poll-answer-73049">Usg Dylan Mulvaney social media marketg</label></li><li><put type="rad" id="poll-answer-73050" name="poll_23443" value="73050" /> <label for="poll-answer-73050">Walkg away om the mpaign</label></li><li><put type="rad" id="poll-answer-73051" name="poll_23443" value="73051" /> <label for="poll-answer-73051">Not sure/no opn</label></li></ul><p style="text-align: center;"><put type="button" name="vote" value=" Vote " class="Buttons" onclick="poll_vote(23443);" /></p><p style="text-align: center;"><a href="#ViewPollRults" onclick="poll_rult(23443); return false;" tle="View Rults Of This Poll">View Rults</a></p></div></form></div><div id="polls-23443-loadg" class="wp-polls-loadg"><img dg="async" loadg="lazy" src=" width="16" height="16" alt="Loadg ..." tle="Loadg ..." class="wp-polls-image" /> Loadg …</div></div></div></div><div class="wp-block-kance-lumn kance-lumn165975_1bc7e5-f4 kvs-lg-false kvs-md-false kvs-sm-false"><div class="kt-si-ner-l"><div id="rpond" class="ment-rpond has-text-lor has-theme-palette-7-lor wp-block-post-ments-form has-small-font-size"><h3 id="reply-tle" class="ment-reply-tle">Leave a Reply <small><a rel="nofollow" id="ncel-ment-reply-lk" href="/discsn/did-anhser-bch-take-a-sad-bud-light-song-and-make--sadr/#rpond" style="display:none;">Cancel reply</a></small></h3><p class="mt-log-">You mt be <a href=">logged </a> to post a ment.</p></div><div class="wp-block-ments"><h4 id="ments" style="paddg-top:var(--wp--pret--spacg--20);paddg-right:var(--wp--pret--spacg--20);paddg-bottom:var(--wp--pret--spacg--20);paddg-left:var(--wp--pret--spacg--20); font-size:20px;" class="has-text-lor has-theme-palette-8-lor wp-block-ments-tle">18 rpons to “Did Anhser-Bch Take a Sad Bud Light Song And Make It Sadr?”</h4><ol class="wp-block-ment-template"><li id="ment-204242" class="ment byer ment-thor-dn-kenney even thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-8 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Dn Kenney Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Dn Kenney</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T09:35:08-05:00">5/12/2023 9:35 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Prr to this social media dtup, I hadn’t heard Bud Light mentned years. Perhaps there’s some tth to the old chtnut “No such thg as bad publicy”</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204243" class="ment byer ment-thor-thy-hotka odd alt thread-odd thread-alt pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-12 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Cathy Hotka Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Cathy Hotka</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T09:37:14-05:00">5/12/2023 9:37 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>It’s 1950 aga Ameri. The qutn is whether brands will thk that’s a good thg.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div><ol><li id="ment-204259" class="ment byer ment-thor-bob-phibbs even pth-2"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-16 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Bob Phibbs Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Bob Phibbs</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T10:01:34-05:00">5/12/2023 10:01 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Tly sad but accurate Cathy.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li></ol></li><li id="ment-204245" class="ment byer ment-thor-stephen-neel odd alt thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-20 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Dr. Stephen Neel Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Dr. Stephen Neel</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T09:37:49-05:00">5/12/2023 9:37 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Jog a long list of brands that have tried to palize on DEI and have failed. Why, bee ’s beer, not a msage board. Any social issue we have today has at least two sis. Marketers are not the bs of pickg a si, they are the bs of sellg their product. The sooner they learn that, the better off they’ll be.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204250" class="ment byer ment-thor-gary-sankary even thread-odd thread-alt pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-24 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Gary Sankary Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Gary Sankary</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T09:45:06-05:00">5/12/2023 9:45 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Sadly the polarizatn of our society has a way of creepg to bs. Consumer-facg pani have a very difficult le to walk. Consumers intify wh brands that align wh their valu. That clus their personal polics. This isn’t new, we’ve seen major nsumer brands boytted for bs practic that offend one si of the spectm or another. As we’ve bee more polarized as a society recent years, the tripwir that set people off have bee more plited, and actns that elic rpons om one si or the other are more acute. Add stant amplifitn on social media, and you have a suatn that Bud Light has been navigatg. They’re now a no-w suatn. By suggtg that supportg Ms. Mulveny was a mistake, they’ve, effect, disunted her and her muny, and the ia that they jt want to get people together to “have a beer” rgs hollow. In the meantime, their tractors have gotten so much attentn blowg up s of Bud Light they’re not likely to stop jt bee the pany has tried to reverse s urse on this.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204258" class="ment byer ment-thor-gene-troyer odd alt thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-28 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Gene Detroyer Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Gene Detroyer</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T10:00:38-05:00">5/12/2023 10:00 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>The lson: If you spend s velopg a specific mographic, know timately what that mographic thks about the world.</p><p>Anybody readg today’s discsn n search beer mographics and know Bud Light should not touch any social issue.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204261" class="ment byer ment-thor-richkizerandbenr- even thread-odd thread-alt pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-32 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Rich Kizer Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Rich Kizer</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T10:06:25-05:00">5/12/2023 10:06 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Don’t this jt smack wh the wisdom we should all follow our advertisg ventur? Choose a pany has a ltle more mon sense rather than one who thks ias should be ol?</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204264" class="ment byer ment-thor-lisa-goller odd alt thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-36 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Lisa Goller Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Lisa Goller</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T10:12:27-05:00">5/12/2023 10:12 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Dpe s of LGBTQ allyship, Bud Light’s mpaign was a radil parture for the brand.</p><p>Brand marketg lsons clu:</p><p>• Know your dience: Your re market may rent change rather than celebrate .<br /> • Honor your brand sence: Avoid ntroversy as a marketg gimmick, as divisive issu n alienate nsumers if the issu do not align wh your brand’s legacy.<br /> • Know your rivals: The sober movement and rise novative substut mand strategic discernment, as missteps are stly.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204266" class="ment byer ment-thor-david-spear even thread-odd thread-alt pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-40 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img alt='David Spear Avatar' src='' srcset=' 2x' class='avatar avatar-40 photo wp-block-avatar__image' height='40' width='40' style="borr-radi:20px;" loadg='lazy' dg='async'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">David Spear</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T10:24:59-05:00">5/12/2023 10:24 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>KNOW THY AUDIENCE.</p><p>Hmm, how difficult was for senr executiv at AB to look at their current Bud Light dience, which is credibly LOYAL and evangelists for the brand, and figure out that 99% of them would likely be opposed to the new marketg mpaign? This was a lossal mistake that will go down the annals of time as one of the biggt marketg failur Amerin bs.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div><ol><li id="ment-204285" class="ment byer ment-thor-gary-sankary odd alt pth-2"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-44 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Gary Sankary Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Gary Sankary</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T13:42:35-05:00">5/12/2023 1:42 PM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>99%? Maybe 5% who are vol and angry. Bud Light has done a great job marketg to LGBTQ muny. There are a lot a Gay bars this untry. Now they’ve alienated all of them.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li></ol></li><li id="ment-204269" class="ment byer ment-thor-ryan-mathews even thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-48 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Ryan Mathews Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Ryan Mathews</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T10:55:09-05:00">5/12/2023 10:55 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>There is, as we philosophers like to say, a prr qutn here.</p><p>How much of Bud Light’s cle n be directly lked to the clivy mpaign? My gus? Ls than anyone wants to adm.</p><p>Bud Light me of age a different age — no microbreweri, no treatg and talkg about beer as if were we, more and larger parti, and no legal marijuana. It was a great succs story, but very few stori outlive their tim, and every beverage has s season.</p><p>Now, if we want to foc on the clivy msagg the marketg lson is that if you hold a really big target over your head and wave until your arms fall off somebody — fact, many somebodi — are gog to take a shot at you. In a highly polarized society you n’t w by provotn. Eher the “Woke Folk” will fd somethg wrong wh your msagg to prove really isn’t clive enough or the QAnon Crowd will, as the se of Kid Rock, lerally e your brand for target practice. Increasgly, both thgs will happen.</p><p>Brands face tough choic today. They n eher take a posn on social and cultural issu bee they believe or they thk enough of their addrsable market believ , or they n stick their heads the polil – the broast sense – of the word – sand.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div><ol><li id="ment-204286" class="ment byer ment-thor-gary-sankary odd alt pth-2"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-52 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Gary Sankary Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Gary Sankary</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T13:44:16-05:00">5/12/2023 1:44 PM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Excellent pot. AB has been actively buyg craft breweri bee that’s where the market has been gog. Bud Light has been cle for a long time.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li></ol></li><li id="ment-204279" class="ment byer ment-thor-allison-mcguire even thread-odd thread-alt pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-56 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Allison McGuire Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Allison McGuire</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T12:05:23-05:00">5/12/2023 12:05 PM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Did they partner wh Dylan bee she was a fan of Bud Light and the partnership was anic, or was the llaboratn jt a way to check off a box for clivy wh Anhser-Bch? If was the former, Bud Light should stand behd their choic and not reprimand ’s employe.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204282" class="ment byer ment-thor-csundstrom1000hotmail- odd alt thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-60 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img alt='Craig Sundstrom Avatar' src='' srcset=' 2x' class='avatar avatar-40 photo wp-block-avatar__image' height='40' width='40' style="borr-radi:20px;" loadg='lazy' dg='async'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Craig Sundstrom</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T12:53:18-05:00">5/12/2023 12:53 PM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Altho most of the ntroversy has foced on Mulvaney’s inty as a person,, I would foc stead on the intifitn as an “fluencer”(a ncept which those faiar wh my posts will know I have no love for.)<br /> Couple that wh “activist”, and the red flags are wavg pretty strongly.<br /> So am I sayg pani should shy away om ntroversial figur??<br /> Not exactly, but I <i>am</i> sayg there’s a risk of the ntroversy upstagg your product.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204283" class="ment byer ment-thor-mselflea even thread-odd thread-alt pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-64 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Mark Self Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Mark Self</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-12T13:04:47-05:00">5/12/2023 1:04 PM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Okay. The beer is…awful. And then you put out a mpaign that is well tentned (I am gog wh that) but tone af to actual Bud Light ctomers and potential ctomers.</p><p>So, a bad product bed wh bad msagg and you have a social media firtorm, PLUS sal gog down by, last time I checked, 23%.</p><p>So, maybe the lson learned is, my view makg sure you ntue to unrstand your market and serve that market. Jt my view.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204291" class="ment byer ment-thor-christopher-ramey odd alt thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-68 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Christopher P. Ramey Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Christopher P. Ramey</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-13T15:42:53-05:00">5/13/2023 3:42 PM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>AB lists over 20 brands s portfol. Each should have s own brand story and clientele targets. To unrme s most valuable and largt brand is treason.</p><p>The 1950s ment remds me of David Ogilvy’s quote “The nsumer isn’t a moron; she is your wife.” Executiv at AB apparently thought otherwise.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204292" class="ment byer ment-thor-alanalexanr even thread-odd thread-alt pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-72 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img alt='AlanAlexanr Avatar' src='' srcset=' 2x' class='avatar avatar-40 photo wp-block-avatar__image' height='40' width='40' style="borr-radi:20px;" loadg='lazy' dg='async'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">AlanAlexanr</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-13T15:51:11-05:00">5/13/2023 3:51 PM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>Y, each and every A-B actn has ma the suatn worse.<br /> 1. Someone at A-B should have regnized right om the start that this Dylan Mulvaney fluencer effort uld be a disaster. I image that at least 40% of Bud Light re ctomers nsir Mulvaney a d. Clearly, not enough people at HQ eher NYC or Belgium knows the ctomer.<br /> 2. The vio of the Marketg Director set this on fire. She had no nsiratn for current re ctomers her ments. In fact, the ments dited that she looked down on re ctomers, llg the history of the brand “atty, wh out of touch humor”. She also me across that she was smarter than everyone else.<br /> 3. The Brazilian born CEO’s dismissive ments has add even more fuel to the fire. He characterized this entire episo as “one n, and not a mpaign”, and statg that there is a lot of “misrmatn”. This too n be terpreted as an sult to vote ctomers. In sence, current ctomers are “too stupid to regnize that this is not a mpaign” and “we’ll fix this by creasg our ad spendg by 3x.”<br /> We will see where this go by Memorial Day. But if Bud Light ntu to be down by -25% and A-B sal ntue down by -12%, the entire executive team may need to be replaced by people who know and unrstand the current re ctomer. By the way, movg HQ back to St. Louis would be a smart move as well.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li><li id="ment-204304" class="ment byer ment-thor-richkizerandbenr- odd alt thread-even pth-1"><div class="wp-block-lumns has-theme-palette-7-background-lor has-background is-layout-flex wp-ntaer-76 wp-block-lumns-is-layout-flex" style="paddg-top:var(--wp--pret--spacg--30);paddg-right:var(--wp--pret--spacg--30);paddg-bottom:var(--wp--pret--spacg--30);paddg-left:var(--wp--pret--spacg--30)"><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="flex-basis:40px"><div class="wp-block-avatar"><img data-l="avatar" alt="Rich Kizer Avatar" src='' class='avatar pp-er-avatar avatar-40 photo wp-block-avatar__image' height='40' width='40'/></div></div><div class="wp-block-lumn is-layout-flow wp-block-lumn-is-layout-flow" style="paddg-top:0;paddg-right:0;paddg-bottom:0;paddg-left:0"><div style="font-size:15px;font-style:normal;font-weight:700;" class="has-text-lor has-theme-palette-5-lor wp-block-ment-thor-name">Rich Kizer</div><div class="wp-block-group is-layout-flex wp-block-group-is-layout-flex" style="marg-top:0px;marg-bottom:0px"><div class="wp-block-ment-date has-small-font-size"><time datetime="2023-05-15T09:41:10-05:00">5/15/2023 9:41 AM</time></div></div><div style="font-size:17px;le-height:1.7;" class="wp-block-ment-ntent"><p>I have never seen advantage ponrg mpaigns that separate people. Never.</p></div><div class="wp-block-ment-reply-lk has-small-font-size"><a rel="nofollow" class="ment-reply-log" href=">Log to Reply</a></div></div></div></li></ol></div></div></div></div></div></div></div><div class="wp-block-kance-lumn kance-lumn165975_4b2f9d-06"><div class="kt-si-ner-l"><div class="wp-block-kance-lumn kance-lumn165975_807c8e-69"><div class="kt-si-ner-l"> <a data-toggle-target="#log-drawer" style="lor: #2F3648;" class="drawer-toggle hear-acunt-button" data-toggle-body-class="showg-popup-drawer" aria-expand="false" data-set-foc=""><span class="kance-svg-inset"><svg class="kance-svg-in kance-acunt-svg" fill="currentColor" versn="1.1" xmlns=" width="24" height="24" viewBox="0 0 24 24"><tle>Acunt .

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