A US webse voted to gay people has e out wh a list of rs that says are the most popular among s rears.
Contents:
WHAT ARE THE TOP GAY-FRIENDLY CARS?
* volkswagen gay car *
It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers.
Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U. Gaywheels has been keepg tabs on gay-iendly vehicl on a quarterly basis for the past 1.
VW TOPS GAY R LIST
“Sce the ceptn of this list, the Top 10 Most-Rearched Vehicl have always e solely om gay-iendly tomakers, leatg the importance of a brand’s rporate polici and posns regard to the gay muny, ” said Joe LaMuraglia, founr of. It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream.
Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. ”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri.
When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? You’d be known as a gay pany. ” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.
THE ARE THE TOP 10 GAY AND LBIAN CARS
“All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari.