Reprentg Fifty Shas of Gay the LGBTQ+ Marketplace

Contents:

• FURRY SHAS OF GAY 2
• REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
• IN CHANGG AMERI, GAY MASCULY HAS 'MANY DIFFERENT SHAS'

FURRY SHAS OF GAY 2

The exprsn to "throw sha" at someone or "throwg sha" has seeped to mastream culture a big way, so is time to talk about where me om and what term "throwg sha" om black and Lato gay term's first signifint step to straight culture was the 1990 documentary about young, black, and Lato drag queens New York Cy, "Paris is Burng. Patrick Johnson, a profsor of Ain-Amerin studi at Northwtern Universy who has wrten on sults wh the gay and black muni, sha is somethg that has been a part of the Amerin black experience sce slavery, when a direct sult uld rult ath.

"Bch" n be eher be a blogil female OR a gay male. Throwg Sha is typilly a term gay men the throwg sha mug. Until recently, the word SHADE was maly ed the gay muny and drag queen culture.

6% of Amerins intify as lbian, gay, bisexual, transgenr, or queer, acrdg to a new Gallup report. Sce the dawn of the polilly-motivated “Dream Market” the 1990s, whe, affluent, gay mal uld expect to see themselv gay prt magaz and onle portals, natnal ad mpaigns the media, and, creasgly, mastream media, particularly televisn and news media, while advertisers left the rt of the LGBTQ+ populatn, cludg all people of lor, out the ld. The Ls, Bs, Ts, and Qs were expected to see themselv reprented by advertisg to whe gay mal and be thankful for the visibily.

REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE

Alternately, marketers were unapologetilly pursug the gay male dollar and had ltle regard for the rt.

Clarify advocy and reprentatn In recent years, some advertisers have shifted away om “reprentg” all LGBTQ+ nsumers wh imag of gay mal towards advertisg that highlights the stggl of transgenr dividuals. For s, the advertisg dtry has neglected female members of the LGBTQ+ populatn wh a bias towards gay mal; this even though femal are more likely than mal to intify as LGBTQ+.

Dpe the fact that a greater number of lbian upl have children than do gay men, gay men actually tend to be more equently portrayed wh fai pared to lbian upl. Acrdg to a recent Ipsos report, among the progrsg generatns, more LGBTQ+ people are choosg to intify as “fluid” rather than “non-fluid” (meang gay or lbian) as members of Gen-Z are far more likely than prev generatns to be plurisexual or attracted to more than one sex. Early rearch the field datg back to Frd’s Inversn Theory 1910 scribed gay men and lbians as “sexual verts”—implyg that homosexualy was some sense the reversal of “normal” sex.

IN CHANGG AMERI, GAY MASCULY HAS 'MANY DIFFERENT SHAS'

Gay mal and lbians tend to hold no ls of their own-sex tras than do heterosexuals.

” While gay men tend to be more feme than heterosexual men, they are no ls mascule than them; siarly, while lbians tend to be more mascule than heterosexual women, they are no ls feme. Hence, while Gen-Z and Millennials tend to e labels that proclaim the fluidy of their genr inty, Gen-X and Baby Boomers primarily label themselv "gay" or "lbian" and "man" or "woman" but genr flex practice. To tly reprent and ronate wh LGBTQ+ nsumers, advertisers have to fight, walk, or dance (#n’tncelpri) the sho of all LGBTQ+ nsumers rather than jt chasg the pot of gold at the end of the gay male or, more recently, bary rabow.

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