The Levi’s 501 button-fly le of jeans is jog wh the Logo un of MTV, a work aimed at gay and lbian viewers, for a mpaign lled “Logo Unbuttoned.”
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WAS LEVI STRSS GAY
Febary 26, 1829 – Levi Strss In the 1960s, the gay guy ial was smooth, lean, and whe (diversy wasn’t a thg). In the 1970s, morphed to a mtache, siburns, untamed body hair, and tight jeans. By the 1980s, mtach were out and big hair . The 1990s brought not only "Don't Ask, * was levi strauss gay *
In the 1960s, the gay guy ial was smooth, lean, and whe (diversy wasn’t a thg). Many gay guys liked to style themselv as an ialized workg-class man.
Castro Clone, of urse, grew out of the heavily gay-populated Castro neighborhood San Francis when the morn Gay Rights movement, sparked by the 1969 Stonewall Rts New York Cy and the Summer of Love, brought together a gay male urban muny. Wh a greater acceptance of gay men, beme fashnable to be intify wh your tribe.
The batn of expensive mascule clothg gave a gay look that was nsired sexy and easy, yet suable for mixg wh straights. Some fetishized the style while for others was a sign of liberatn, unterg the homophobic stereotype that gay men were effemate. A culture of idolizg masculy emerged wh gged workg-class men seen as one of the ials, even if many gay men were middle-class profsnals.
LEVI STRSS SEEKS GAY AND LBIAN MARKET
The gay magaz the 1970s, such as Mandate, Playguy, and Honcho were filled wh imag of clon, both feature spreads and advertisements.
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” Promotns for the mpaign are schled to beg on Tuday on Logo, a work aimed at gay and lbian viewers that sce s troductn June 2005 has signed sponsorship als wh other mastream marketers like Orbz, Stolichnaya and Suba.