The Levi’s 501 button-fly le of jeans is jog wh the Logo un of MTV, a work aimed at gay and lbian viewers, for a mpaign lled “Logo Unbuttoned.”
Contents:
WAS LEVI STRSS GAY
Febary 26, 1829 – Levi Strss In the 1960s, the gay guy ial was smooth, lean, and whe (diversy wasn’t a thg). In the 1970s, morphed to a mtache, siburns, untamed body hair, and tight jeans. By the 1980s, mtach were out and big hair . The 1990s brought not only "Don't Ask, * was levi strauss gay *
In the 1960s, the gay guy ial was smooth, lean, and whe (diversy wasn’t a thg). Many gay guys liked to style themselv as an ialized workg-class man.
Castro Clone, of urse, grew out of the heavily gay-populated Castro neighborhood San Francis when the morn Gay Rights movement, sparked by the 1969 Stonewall Rts New York Cy and the Summer of Love, brought together a gay male urban muny. Wh a greater acceptance of gay men, beme fashnable to be intify wh your tribe. The batn of expensive mascule clothg gave a gay look that was nsired sexy and easy, yet suable for mixg wh straights.
Some fetishized the style while for others was a sign of liberatn, unterg the homophobic stereotype that gay men were effemate.
LEVI STRSS SEEKS GAY AND LBIAN MARKET
A culture of idolizg masculy emerged wh gged workg-class men seen as one of the ials, even if many gay men were middle-class profsnals. The gay magaz the 1970s, such as Mandate, Playguy, and Honcho were filled wh imag of clon, both feature spreads and advertisements.
Gay porn help advanced the look.