LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round.
Contents:
- WHY GAY AD NETWORK?
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- THE 50 GAYT ADS EVER
- GAY TORONTO
- HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
WHY GAY AD NETWORK?
Expert marketg advice on Advertisg/PR: Gay Advertisg Canada posted by Anonymo, qutn 12594. * gay advertising canada *
The gap is signifint, pecially for gays and lbians. Believ that advertisg is more clive of most sexual orientatns, particularly those who intify as gay, than other untri.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * gay advertising canada *
People Mexi also have a high perceptn that portrayals of gay people advertisg are clive. Overall, cln is improvg, but that cln foc mostly on gay and lbian inti, leavg many vastly unrreprented. Once ncentrated on a few gay portals, this dience is now agmented across mastream social workg s and a large number of smaller gay rmatn, news, muny and niche social workg s signed for the var segments of the gay market.
Gay Ad Network aggregat the agmented muni unr one umbrella, providg onle media planners an easy, efficient way to reach a large segment of the gay and lbian. Gay Ad Network is, self, a smart move, playg on marketers' tert targeted works that allow them to place advertisements more thoughtfully. All the display operators want on vio, and vertil ad works are no exceptn — Gay Ad Network has rolled out onle vio advertisg work and synditn platform Gayst.
THE 50 GAYT ADS EVER
A gui to Toronto's gay scene cludg reviews of gay bars and clubs and a list of the bt hotels. * gay advertising canada *
Targeted at gay and lbian nsumers, Gayst’s lnch partners clu Amerin Airl, Mandalay Bay and the Florida Keys Tourism Council. ” It has almost reached the pot where any ad displayg a homogeneo fay seems hopelsly out-of-date.
GAY TORONTO
Get this episo om The gay muny will spend over $800 billn dollars this year. A large percentage are affluent, hip and trendsettg, yet the advertisg dtry took s to market to them. This week, we look at L.G.B.T. - or Lbian, Gay, Bi-Sexual and Transgenr - advertisg. From the first gay characters on mastream televisn the 70s, to... * gay advertising canada *
“There are homogamo unns, which each partner is om the same racial group, ” explas Margo Hilbrecht, the stute’s terim program director, an terview. A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why.
Lbian, gay, bisexual, transgenr and queer populatn is projected $917 billn (Huffgton Post: Weck Communutns 2015 Study). Packaged Facts Report: The Gay and Lbian Market the U.
About Us Gay Ad Network is gay owned and operated and a proud Natnal Gay and Lbian Chamber of Commerce certified LGBT Bs Enterprise.
HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond * gay advertising canada *
First, if you wanted to get tighter on the google search, start wh this list of banks (click on Tier I II or III after lkg) google each bank's name wh gay advertisg the search strg. Or tracks all gay advertisg - you uld search their se (unfortunately they don't break out Canada wh "North Ameri"), or ntact them directly wh specific qutns.
Why is still so shockg to see gay people mastream ads?