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Contents:
- A BANK TRANSFORMS ITS ATMS INTO GAYTMS IN HONOR OF GAY PRI
- QUEER ACTIVISTS VANDALISED A ‘GAY’ ATM AUCKLAND
- GAY MOSW MOSW CY GUI
A BANK TRANSFORMS ITS ATMS INTO GAYTMS IN HONOR OF GAY PRI
There are pla old ATMs, and then there are geo GAYTMs vered rhton, sequs, and leather–at least Sydney.
ANZ (shorthand for the Atralia and New Zealand Bankg Group Limed) missned artists to glam up ATMs loted s central Sydney bank branch celebratn of Sydney Gay and Lbian Mardi Gras.
QUEER ACTIVISTS VANDALISED A ‘GAY’ ATM AUCKLAND
ATMs are a key touch pot between and our ctomers, so we’ve transformed the experience of gettg sh out to somethg fun and the spir of the Mardi Gras ftival, ” says Carolyn Bendall, head of Atralian marketg for creative ia was veloped by ANZ’s lead advertisg agency Whyb/TBWA Melbourne, and the agency brought The Glue Society to create the GAYTMs.
GAY MOSW MOSW CY GUI
“We cid early the piece that the GAYTMs had to be as fabulo as the Mardi Gras self, both sign and executn, ” Bendall sign of the GAYTMs–a total of 10 were bejeweled by hand rhton, sequs, leather, nim, and other materials–was spired by LGBTI culture, and each one is a work of art that tells a unique story.
While the “Hello Sailor” GAYTM celebrat the Atralian Defence Force allowg s members to march the Mardi Gras para uniform for the first time last year, the “Pri” GAYTM reprents the rabow, a symbol of diversy. The nstctn of the GAYTMs took approximately 2, 500 hours. A notable factoid: More than 620, 000 rhton were affixed to the stallatn procs began on Febary 21, and all of the GAYTMs were up and nng by the morng of Febary 23.