Honey Maid 'Love' Commercial Is Rponse to Anti-Gay Debate

Contents:

• HONEY MAID'S NEW COMMERCIAL FEATUR GAY PARENTS AND MIXED RACE FAI
• GRAHAM CRACKER PRODUCER HONEY MAID SPARKS CONTROVERSY WH 'THIS IS WHOLOME' AD CAMPAIGN FEATURG 2 GAY MEN AS PARENTS
• HONEY MAID GRAHAM CRACKERS FEATUR WHOLOME GAY FAY IN NEW AD: {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY ERIC SHOREYMARCH 10, 2014/2:32 PMBY ERIC SHOREYMARCH 10, 2014 / 2:32 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"HONEY MAID GRAHAM CRACKERS FEATUR WHOLOME GAY FAY IN NEW AD: WATCH","DATEPUBLISHED":"2014-03-10T18:32:48.000+0000","DATEMODIFIED":"2014-03-10T18:32:48.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ERIC SHOREY","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HONEY MAID, WHICH HAS BEEN MAKG GRAHAM CRACKERS FOR 90 YEARS, REH S IMAGE AND REF THE WORD "WHOLOME" S NEWT MERCIAL: THE SPOT FEATUR DIVERSE FAI ENJOYG HEALTHY SNACKS, CLUDG A GAY MALE UPLE SWEETLY SWADDLG THEIR NEW {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WE REGNIZE CHANGE IS HAPPENG EVERY DAY, OM THE WAY WHICH A FAY LOOKS TODAY TO HOW A FAY TERACTS TO THE WAY IS PORTRAYED MEDIA," SAID GARY OSIFCH, SENR MARKETG DIRECTOR FOR BISCUS AT MONLEZ. "WE AT HONEY MAID NTUE TO EVOLVE AND EXPAND OUR VARIETI TO PROVI LIC, WHOLOME PRODUCTS SO THEY N BE A PART OF EVERYDAY MOMENTS OF NNECTN A WORLD WH CHANGG, EVOLVG FAY DYNAMICS."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WHEN WE'RE DONE GHG OVER THIS AD WE'RE HEADG TO THE GROCERY STORE TO STOCK UP ON HONEY MAID.  IF ONLY WAS WARM ENOUGH TO MAKE S'MOR!{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BELOW, CHECK OUT THE NEW {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
• HONEY MAID'S ''WHOLOME'' GRAHAM CRACKER AD FEATUR GAY PARENTS, INTERRACIAL FAY—AND EVERYONE SEEMS TO LOVE IT!
• WATCH: HONEY MAID'S NEWT COMMERCIAL FEATUR GAY FAI
• HONEY MAID RPONDS TO HATERS OF THEIR AD FEATURG A GAY UPLE
• HONEY MAID RELEAS 'LOVE' IN RPONSE TO ANTI-GAY COMMERCIAL BACKLASH (VIDEO)
• HONEY MAID’S ‘THIS IS WHOLOME’ AD CAMPAIGN FEATUR 2 GAY MEN AS PARENTS
• HONEY MAID RPONDS TO ANTI-GAY BACKLASH WH A MSAGE OF LOVE
• HONEY MAID’S ‘LOVE’ COMMERCIAL OFFERS THE PERFECT RPONSE TO ANTI-GAY DEBATE
• HONEY MAID'S SURPRISG RPONSE TO ANTI-GAY BACKLASH
• ADVERTISG FEATUR MORE GAY, TERRACIAL FAI
• NABIS’S GAY-FRIENDLY RPONSE TO ‘THIS IS WHOLOME’ HONEY MAID HATE PROV PRO-EQUALY IS GOOD FOR BS
• HONEY MAID’S ‘LOVE’: A MSAGE TO CRICS OF AD FEATURG GAY PARENTS

HONEY MAID'S NEW COMMERCIAL FEATUR GAY PARENTS AND MIXED RACE FAI

In a mercial that buted Monday, Honey Maid's new "This Is Wholome" ad spotlights a varied array of fai, cludg two mixed-race fai, a sgle dad, a tattooed punk rock fay, and two gay upl. Two gay men pose wh a baby Honey Maid's "This is Wholome" ad.

| (Photo: Screen Grab via YouTube/Honey Maid)Graham cracker producer Honey Maid is celebratg a ntroversial advertisement featurg two gay men as parents s "This is Wholome" advertisg mpaign, which the pany says has attracted 10 tim more posive ments than negative mercial published on YouTube on March 10 has been viewed more than 4 ln tim as of Friday afternoon and has sparked a barrage of nflictg views between proponents and opponents of homosexualy.

GRAHAM CRACKER PRODUCER HONEY MAID SPARKS CONTROVERSY WH 'THIS IS WHOLOME' AD CAMPAIGN FEATURG 2 GAY MEN AS PARENTS

"What do a Graham cracker have to do wh homosexualy? "Dko, however, did have a pot about the relatnship between Graham crackers and homosexualy.

"This mercial not only promot homosexualy, but then lls the scene the advertisement wholome.

HONEY MAID GRAHAM CRACKERS FEATUR WHOLOME GAY FAY IN NEW AD: {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY ERIC SHOREYMARCH 10, 2014/2:32 PMBY ERIC SHOREYMARCH 10, 2014 / 2:32 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"HONEY MAID GRAHAM CRACKERS FEATUR WHOLOME GAY FAY IN NEW AD: WATCH","DATEPUBLISHED":"2014-03-10T18:32:48.000+0000","DATEMODIFIED":"2014-03-10T18:32:48.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"ERIC SHOREY","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}HONEY MAID, WHICH HAS BEEN MAKG GRAHAM CRACKERS FOR 90 YEARS, REH S IMAGE AND REF THE WORD "WHOLOME" S NEWT MERCIAL: THE SPOT FEATUR DIVERSE FAI ENJOYG HEALTHY SNACKS, CLUDG A GAY MALE UPLE SWEETLY SWADDLG THEIR NEW {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WE REGNIZE CHANGE IS HAPPENG EVERY DAY, OM THE WAY WHICH A FAY LOOKS TODAY TO HOW A FAY TERACTS TO THE WAY IS PORTRAYED MEDIA," SAID GARY OSIFCH, SENR MARKETG DIRECTOR FOR BISCUS AT MONLEZ. "WE AT HONEY MAID NTUE TO EVOLVE AND EXPAND OUR VARIETI TO PROVI LIC, WHOLOME PRODUCTS SO THEY N BE A PART OF EVERYDAY MOMENTS OF NNECTN A WORLD WH CHANGG, EVOLVG FAY DYNAMICS."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WHEN WE'RE DONE GHG OVER THIS AD WE'RE HEADG TO THE GROCERY STORE TO STOCK UP ON HONEY MAID.  IF ONLY WAS WARM ENOUGH TO MAKE S'MOR!{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}BELOW, CHECK OUT THE NEW {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}H/T: {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

Honey Maid, which has been makg graham crackers for 90 years, reh s image and ref the word "wholome" s newt mercial: The spot featur diverse fai enjoyg healthy snacks, cludg a gay male uple sweetly swaddlg their new baby. A gay upleAnother gay uple (an olr gay uple? After seeg the reactn to Co-Cola's Super Bowl mercial, which people sang "Ameri the Betiful" their native language, and Cheer's recent ad featurg a biracial fay (quick reher: If you didn't see the reactn, was heavy on the disgtg bigotry), some assumed Honey Maid would be h wh more of the same:Uh oh gay, rocker, and black fai new Honey Maid mercial.

I'm shocked -- but also angry -- at how the homosexual spir has gone mastream.?

HONEY MAID'S ''WHOLOME'' GRAHAM CRACKER AD FEATUR GAY PARENTS, INTERRACIAL FAY—AND EVERYONE SEEMS TO LOVE IT!

Why are there gay guys on the Graham cracker mercial like no? There is a gay uple wh kids the honeyma graham cracker mercial.

WATCH: HONEY MAID'S NEWT COMMERCIAL FEATUR GAY FAI

YAASSS THE HONEY MAID COMMERCIAL WITH THE INTERRACIAL COUPLES AND THE GAY COUPLES? Did anyone see the honey maid mercial wh the gay uple and their 2 kids? The nearly-century old brand Honey Maid has given s latt marketg ph a healthy dose of diversy, reports USA maker of graham cracker snacks Monday released a new ad mpaign, "This Is Wholome, " which featur a variety of fai, cludg those wh terracial, sgle, and gay parents.

HONEY MAID RPONDS TO HATERS OF THEIR AD FEATURG A GAY UPLE

Honey Maid produced a televisn mercial to promote the hashtag #thisiswholome and featured lovg fai eatg their harmls ltle food, but bee an terracial uple and a gay uple were featured lovg their children, not everyone was pleased, and they were flamed on Twter, statg that the typ of upl are not, fact, wholome. This mercial not only promot homosexualy, but then lls the scene the advertisement wholome. Honey Maid had a choice – they uld take down the ads rponse to the angry tweets and Facebook ments, they uld ignore the negativy, they uld ll the angry people homophob and bigots, or they uld rpond wh kdns.

After OkCupid protted Firefox CEO’s anti-gay marriage stance by blockg all OkCupid visors on Firefox, the CEO stepped down over his ntroversial views. In today’s society many support gay marriage as a way for voted upl to fully exprs their love and ga appropriate rights, but others strongly prottg , exprsg that they feel the natn’s nocence is beg lost. Last month, Honey Maid released an credible gay-clive advertisement that celebrated the diversy of all fai.

The mercial, predictably, generated backlash om anti-gay groups like the One Milln Moms and the Amerin Decency rponse to the anti-gay feedback, Honey Maid released another clip today that is absolutely perfect -- we guarantee will melt your heart no matter how ld and black might be. Nabis, the makers of Honey Maid Graham Cracker, sparked ntroversy wh s new ad mpaign featurg 2 gay men as parents.

HONEY MAID RELEAS 'LOVE' IN RPONSE TO ANTI-GAY COMMERCIAL BACKLASH (VIDEO)

“What do a Graham cracker have to do wh homosexualy?

“This mercial not only promot homosexualy, but then lls the scene the advertisement wholome. Honey Maid tak anti-gay backlash agast mercial featurg two dads and turns to a msage of loveAs part of s 'This is Wholome' mpaign, Monlez Internatnal lnched 30-send mercial featurg different fai, cludg gay and terracial onAlthough the pany received negative rpons om some nsumers, posive ments outweighed them more than 10-foldMonlez released a new mercial addrsg thebacklash by havg two artists create a paper sculpture spellg out 'Love' wh rolled up prtouts of the negative mentsThe vio rponse also showed that the number of posive rpons far outweighed the negative on Updated: 16:08 BST, 5 April 2014 The makers of Honey Maid graham crackers have e up wh a unique rponse to anti-gay backlash by some agast s mercial featurg two gay dads and their fay.

The mercial featur several different kds of Amerin fai, cludg biracial and gay on.

HONEY MAID’S ‘THIS IS WHOLOME’ AD CAMPAIGN FEATUR 2 GAY MEN AS PARENTS

Followg, that featur other fai dog everyday thgs while enjoyg Honey Maid down for vios Two dads feed their baby a mercial for Honey Maid graham crackers that drew an anti-gay backlash At the end of mercial, the dads pose wh their baby and son holdg box of Honey Maid crackers Honey Maid manufacturer Monlez received some negative ments rponse to the ad At the end of the 30-send spot, the two dads are aga seen, this time ont of their hoe, posg wh their baby and their other young son. ‘Nothg like explog the gay muny for some advertisg and $, ’ another person wrote. Several anti-gay groups were none too pleased wh the spot, so Honey Maid fired back wh another spot, lled 'Love, ' which you n see above.

But some viewers took issue wh the posn of the fai, which clud biracial and gay receivg a flood of hateful ments -- such as one viewer who lled the mpaign "filth" -- Honey Maid me up wh a clever rponse to the backlash.

Everyone lov graham crackers and s’mor, even gay people and mori.

HONEY MAID RPONDS TO ANTI-GAY BACKLASH WH A MSAGE OF LOVE

" The ad featur a gay uple wh their newborn baby, as well as an terracial fay and another fay wh a heavily tattooed father. Deena Fidas, workplace project director at the lbian, gay, bisexual and transgenr advocy group Human Rights Campaign, said more clive advertisg go hand hand wh more clive workplac.

"It mak a difference when you have a gay marketg exec who is prized and well rpected wh the pany, " terms of the type of advertisements nsumers will see, she said. Compani are gradually cludg gay, terracial and other non-tradnal upl their advertisg, a sign they are aware of the growg acceptance of the non-tradnal fay among the Amerin public.

A bs uld be makg a mistake not nng ads targetg the gay mographic, she add. It’s not jt ads featurg gay people that n e a stir.

HONEY MAID’S ‘LOVE’ COMMERCIAL OFFERS THE PERFECT RPONSE TO ANTI-GAY DEBATE

"We’ve got 300 ln people; many who have long memori to tim when you uldn’t have an terracial uple hold hands, not to mentn a gay or lbian uple. It was the pany's first advertisement featurg a gay uple, and while was groundbreakg at the time, Weck said the pany did what many others of the era did when the ad created buzz: They dodged. They'd say 'oh, our ad agency did that' or 'we have no ment on that; we don’t know if that person was tend to be gay.

HONEY MAID'S SURPRISG RPONSE TO ANTI-GAY BACKLASH

The spot, dubbed “Love, ” tak on homophobic crics of a prev Honey Maid mercial, “This Is Wholome, ” which featured a montage of var typ of fai, cludg fai wh gay parents. “This Is Wholome, ” which buted early March, attracted what n bt be scribed as an expected amount of backlash om nservative Christians -- cludg, of urse, the group One Milln Moms, which took issue wh s gay-iendly, pro-diversy msage, llg “an attempt to normalize s.

This isn’t the first time Nabis has taken a stand on gay rights.

ADVERTISG FEATUR MORE GAY, TERRACIAL FAI

] As would be expected, Honey Maid generated a strong anti-gay backlash.

When graham cracker brand Honey Maid released an ad featurg gay and terracial upl, received tremendo backlash.

NABIS’S GAY-FRIENDLY RPONSE TO ‘THIS IS WHOLOME’ HONEY MAID HATE PROV PRO-EQUALY IS GOOD FOR BS

HONEY MAID’S ‘LOVE’: A MSAGE TO CRICS OF AD FEATURG GAY PARENTS