Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said.
Live</tle><rect width="39" height="22" rx="3" fill="#CB1111"></rect><path d="M5.756 5.66H8.186V15.002H12.506V17H5.756V5.66ZM13.5783 5.66H16.0083V17H13.5783V5.66ZM22.5198 17H20.0718L16.7958 5.66H19.2798L21.3498 13.31H21.4218L23.5098 5.66H25.7958L22.5198 17ZM33.3901 15.002V17H26.5861V5.66H33.3541V7.658H28.9621V10.25H32.3101V12.212H28.9621V15.002H33.3901Z" fill="whe"></path></svg></span>on<span class="styl_img__bxg3Y styl_news-now-img__961yW"><svg width="144" height="16" viewBox="0 0 144 16" fill="none" xmlns="><tle>NBC News Now</tle><g clip-path="url(#clip0_3686_260016)"><path d="M143.711 12.9351H106.432V15.7204H143.711V12.9351Z" fill="currentColor"></path><path d="M138.308 11.0828H141.078L143.924 0.253418H141.218L139.725 6.7182H139.678L138.044 0.253418H135.417L133.77 6.7182H133.708L132.215 0.253418H129.276L132.114 11.0828H135.005L136.655 4.66263H136.747L138.308 11.0828Z" fill="currentColor"></path><path d="M120.534 5.67944C120.534 3.79098 121.713 2.45958 123.394 2.45958C125.074 2.45958 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</span>Updated<!-- --> <!-- -->May 24, 2023, 9:31 PM UTC</time></div><div class="article-le-byle" data-activy-map="le-byle-article-top">By <span class="byle-name"><a href=">Daniel Ark</a></span>, <span class="byle-name"><a href=">Matt Laviet</a></span> and <span class="byle-name"><a href=">Daysia Tolento</a></span></div></sectn><div class="article-body__ntent article-body-font--loadg"><p class="">Target me unr tense scty this week after the retail giant announced that was <a href=" target="_blank">pullg some LGBTQ-themed merchandise</a> followg what a rporate spokperson scribed as “threats impactg our team members’ sense of safety and wellbeg while at work.”</p><p class="">Target ctomers posted vios on TikTok showg that Pri merchandise displays had been moved to ls visible lotns, cludg the back of the store.</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><div id="taboolaReadMoreBelow"></div><p class="">“So disappoted @target right now,” one TikTok er wrote a ptn to a vio apparently rerd at a Target lotn Mureboro, Tennsee. “You lerally hid your LGBTQ ‘support’ so as to not offend hateful small md people. Dont seem too ncerned about offendg your own employe and loyal ctomers though.”</p><p class="">Target’s rporate munitns partment did not immediately rpond to an email ntag a list of qutns, cludg which Pri ems were removed and the nature of the threats agast employe.</p><p class="">In a statement Tuday night, a spokperson for Target said the pany has “offered an assortment of products aimed at celebratg Pri Month” for more than a . But “sce troducg this year’s llectn, we’ve experienced threats impactg our team members’ sense of safety and wellbeg while at work.</p><figure class="styl_leImage__yAWZ0 styl_medium__OMa6x"><picture class="styl_image__1qciH"><source media="(m-width: 1000px)" srcSet=" 2x, 1x"/><source srcSet=" 2x, 1x"/><img loadg="lazy" src=" alt="Pri month merchandise at the ont of a Target store Hackensack, N.J." height="1667" width="2500"/></picture><figptn class="ptn styl_ptn__Pe5JC"><span class="ptn__ntaer" data-ttid="ptn__ntaer">Pri month merchandise at the ont of a Target store Hackensack, N.J., on May 24, 2023.</span><span class="ptn__source">Seth Wenig / AP file</span></figptn></figure><p class="">“Given the volatile circumstanc,” the spokperson said, “we are makg adjtments to our plans, cludg removg ems that have been at the center of the most signifint nontatnal behavr. Our foc now is on movg forward wh our ntug mment to the LGBTQIA+ muny and standg wh them as we celebrate Pri Month and throughout the year.”</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><p class="">The pany did not immediately reply to a qutn about how the rporate cisn might be perceived by members of the LGBTQ muny.</p><p class="">In some stor the South, Pri displays appeared to have been moved to ls visible areas. </p><p class="">At a Target Cary, North Carola, two employe who did not want to provi their nam said the Pri llectn was featured at the ont of the store as recently as last week. The display is now further back, the women's clothg sectn, and women's swimwear has been placed near the ont. One employee said management told them to "swch thgs around" but they were not given a reason why.</p><p class="">One TikTok er <a href=">claimed</a> that Target Cyprs, Texas, moved s Pri llectn to the back of the store after a ctomer plaed to upper management.</p><p class="">In a phone terview, the manager of the Cyprs, Texas, store referred NBC News to the rporate offic, but said movg the Pri llectn to the back was a “total pany cisn” that had “nothg to do wh the store.”</p><p class="">The pullback did not seem to affect every store. Brian Sg, a senr merchandise planner at a Target lotn Brooklyn, New York said the store’s large Pri display went up about two weeks ago and employe have not received any directns to take down.</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><p class="">Target’s large selectn of Pri merchandise also amid an unprecented time for LGBTQ rights Ameri. A historic 480 anti-LGBTQ bills have been filed state legislatur across the untry this year, <a href=">acrdg to the Amerin Civil Liberti Unn</a>, wh lawmakers <a href=">enactg laws</a> to curtail tn on LGBTQ issu schools, drag performanc and transn-related healthre, among other provisns. </p><p class="">In a tweet Wednday morng, the right-wg personaly Matt Walsh wrote that his “goal” was to “make ‘pri’ toxic” for brands. </p><div class="remend-tersectn-ref" data-activy-map="remend-article-body-remend" data-ttid="remend-wrapper"></div><div class="remend-tersectn-ref" data-activy-map="remend-article-body-remend" data-ttid="remend-wrapper"></div><p class="">“If they ci to shove this garbage our face, they should know that they’ll pay a price,” he wrote. “It won’t be worth whatever they thk they’ll ga.”</p><p class="">Walsh allud to the <a href=">firtorm around Bud Light</a> after the beer brand partnered wh transgenr social media fluencer Dylan Mulvaney this sprg. Bud Light sal have dropped followg an onle mpaign and lls for boytts.</p><p class="">“First Bud Light and now Target,” Walsh tweeted. “Our mpaign is makg progrs. Let’s keep gog.”</p><p class=""><a href=" target="_blank">Other</a> <a href=" target="_blank">nservative</a> <a href=" target="_blank">activists</a> all but clared victory, too. In a tweet, the self-scribed "anti-woke" activist Rogan O'Handley celebrated Bud Light's drop pany value and Target stock droppg on Wednday. "THIS IS WHAT WINNING LOOKS LIKE," he tweeted.</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><p class="">Target hired LGBTQ signers for s Pri llectn last year, sayg wanted to “thentilly celebrate the muny,” acrdg to a pany news release. The brand ntued s partnership wh queer signers for s llectn this year. </p><p class="">Conservative activists have taken particular issue wh the llectn’s apparel for kids, and a “tuck-iendly” bathg su for adults. Clothg ems for children clu supportive slogans, cludg “jt be you” and “trans people will always exist!”</p><p class="">Brish signer Erik Carnell, one of the Pri llectn’s LGBTQ llaborators had his products pulled om the pany’s webse wh the last handful of days. He lled the retailer’s cisn to remove his products — which clud apparel ntag supportive msag, such as “cure transphobia, not trans people” and “we belong everywhere” — both “wrong” and “jtified.”</p><sectn class="embed-widget embedWidget embed-widget--medium"><div class="embed-widget__e-prentatn embed-widget__iamely-" style="--iame-height:0px"><div><div class="iamely-stagram iamely-app iamely-embed" style="max-width: 660px;"><div class="iamely-rponsive" style="paddg-bottom: 31.5%; paddg-top: 200px;"><iame data-src=" loadg="lazy" src="//" allowfullscreen></iame></div></div></div></div></sectn><p class="">“It’s difficult bee on one hand I’m obvly pletely agast . I thk that they should stand by their prcipl. If you’re gog to have a Pri range centered around and created by LGBTQ people, then … you need to stick that out,” he said. “However, if I were workg as a retail employee at a Target store, an open rry state, I wouldn’t feel safe. So, I do unrstand their thought procs on pullg some of the ems. Jtified or not, the safety of their employe has to be paramount.”</p><p class="">Carnell’s partnership wh Target has been sctized by opponents of the pany’s Pri llectn largely for his e of Satanic symbolism some of his signs. None of Carnell’s products that were sold at Target nta Satanic imagery. However, that hasn’t stopped the “hundreds upon hundreds” of threateng emails he says he’s received recent days.</p><figure class="styl_leImage__yAWZ0 styl_medium__OMa6x"><picture class="styl_image__1qciH"><source media="(m-width: 1000px)" srcSet=" 2x, 1x"/><source srcSet=" 2x, 1x"/><img loadg="lazy" src=" alt="Pri month merchandise at the ont of a Target store Hackensack, N.J." height="1667" width="2500"/></picture><figptn class="ptn styl_ptn__Pe5JC"><span class="ptn__ntaer" data-ttid="ptn__ntaer">Pri month merchandise at the ont of a Target store Hackensack, N.J., on Wednday. </span><span class="ptn__source">Seth Wenig / AP</span></figptn></figure><p class="">“I was overwhelmed by what a big opportuny this uld be — the amount of people who would see my work who never otherwise would have been exposed to , the people who are closeted that need to see somethg posive when they’re walkg a retail store,” said Carnell. “And the space of a handful of days, all of that has been pletely taken away om me and I’m jt left to al wh the ath threats and to al wh the hate mail and to al wh the accatns of groomg wh absolutely no support om Target.”</p><div class="ad ad--text-alignment ad-ntaer boxleAd dn-prt" data-ttid="ad__ntaer"><div data-mps="te" data-slot="boxle" data-siz="[[[1000,1],[]],[[758,1],[[300,250],[700,50],[5,5],[728,90],[360,360]]],[[0,0],[[300,250],[700,50],[5,5],[360,360]]]]" data-renr-on-view="te" data-targetg="{}" data-active-tab="te" data-offset-viewport="100" data-ttid="ad__ntaer__ner"></div></div><p class="">In a statement on Wednday, the LGBTQ rights anizatn GLAAD said “anti-LGBTQ vlence and hate” would persist “until rporate lears step up as hero for their LGBTQ employe and nsumers and do not ve to ge activists llg for censorship.”</p><p class="">“The fact that a small group of extremists are threateng disgtg and harsh vlence rponse to Target ntug s long-standg tradn of offerg products for everyone should be a wake-up ll for nsumers and is a remr that LGBTQ people, venu, and events are beg attacked wh threats and vlence like never before,” GLAAD print and CEO executive Sarah Kate Ellis said.</p><p class="endmark">David Johns, executive director of the Natnal Black Jtice Coaln, said Target’s actns reflects a “superficial” mment to s allyship wh the LGBTQ muny by “signalg that they re more about harrowg to hate mongers than they do standg wh muni who need support,” he said.</p></div><div class="article-body__ntent article-body-font--loadg"><div class="expand-byle-ntributors articleByleContaer"><div class="expand-byle article-expand-byle" data-activy-map="expand-byle-article-bottom"><div class="byle-thumbnail byle-thumbnail--has-image expand-byle__thumbnail"><a href="><picture><source srcSet=" 2x, 1x"/><img loadg="lazy" src=" alt="" height="48" width="48"/></picture></a></div><span class="byle-name expand-byle__name"><a href=">Daniel Ark</a></span><span class="byle-social expand-byle__social"><a href=" target="_blank" rel="noopener noreferrer" class="byle-social--lk"><span class="in in-twter"></span></a><a href="" target="_blank" rel="noopener noreferrer" class="byle-social--lk"><span class="in in-email"></span></a></span><div class="expand-byle__b-wrapper"><p class="byle-b expand-byle__b">Daniel Ark is a natnal reporter at NBC News.</p></div></div><div class="expand-byle article-expand-byle" data-activy-map="expand-byle-article-bottom"><div class="byle-thumbnail byle-thumbnail--has-image expand-byle__thumbnail"><a href="><picture><source srcSet=" 2x, 1x"/><img loadg="lazy" src=" alt="" height="48" width="48"/></picture></a></div><span class="byle-name expand-byle__name"><a href=">Matt Laviet</a></span><span class="byle-social expand-byle__social"><a href=" target="_blank" rel="noopener noreferrer" class="byle-social--lk"><span class="in in-twter"></span></a><a href="" target="_blank" rel="noopener noreferrer" class="byle-social--lk"><span class="in in-email"></span></a></span><div class="expand-byle__b-wrapper"><p class="byle-b expand-byle__b">Reporter, NBC OUT</p></div></div><div class="expand-byle article-expand-byle" data-activy-map="expand-byle-article-bottom"><div class="byle-thumbnail byle-thumbnail--has-image expand-byle__thumbnail"><a href="><picture><source srcSet=" 2x, 1x"/><img loadg="lazy" src=" alt="" height="48" width="48"/></picture></a></div><span class="byle-name expand-byle__name"><a href=">Daysia Tolento</a></span><span class="byle-social expand-byle__social"><a href="" target="_blank" rel="noopener noreferrer" class="byle-social--lk"><span class="in in-email"></span></a></span><div class="expand-byle__b-wrapper"><p class="byle-b expand-byle__b">Daysia Tolento is a culture and trends reporter for NBC News.</p></div></div><div class="expand-ntributors">Jay Valle<!-- -->, <!-- -->Doha Madani<!-- -->, <!-- -->Jo Yurba<!-- -->, <!-- -->Charlie Gile<!-- -->, <!-- -->Rob Wile<!-- --> and <!-- -->Claretta Bellamy<!-- --> <!-- -->ntributed<!-- 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