In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad.
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- RONALD MCDONALD GAY!
- MCDONALD'S FIR MANAGER OVER ANTI-GAY WORDS AGAST TRANS TEEN
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
The Pri EBN (formerly known as McDonald’s Gay, Lbian & Alli Network) was found 2005 and striv to build awarens, equy, cln and opportuni for employe and ctomers om the LGBTQ+ muny. Of the more than 100 allegatns om employe we spoke to, 31 related to sexual asslt, and 78 related to sexual also heard 18 allegatns of racism, while six people ma allegatns of homophobia.
RONALD MCDONALD GAY!
In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. Msage: McDonald's is a place where you n be yourself -- even if you're gay.
MCDONALD'S FIR MANAGER OVER ANTI-GAY WORDS AGAST TRANS TEEN
The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace.
The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad.
More than 100 current and former workers tailed allegatns of harassment, sexual asslt, racism, and homophobia.