In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad.
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- RONALD MCDONALD GAY!
- MCDONALD'S FIR MANAGER OVER ANTI-GAY WORDS AGAST TRANS TEEN
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
The Pri EBN (formerly known as McDonald’s Gay, Lbian & Alli Network) was found 2005 and striv to build awarens, equy, cln and opportuni for employe and ctomers om the LGBTQ+ muny. Of the more than 100 allegatns om employe we spoke to, 31 related to sexual asslt, and 78 related to sexual also heard 18 allegatns of racism, while six people ma allegatns of homophobia. In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers.
The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad.
RONALD MCDONALD GAY!
Msage: McDonald's is a place where you n be yourself -- even if you're gay. The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace.
The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad. More than 100 current and former workers tailed allegatns of harassment, sexual asslt, racism, and homophobia. Skner, CEO of McDonald’s, served up a whopper when he announced that Ronald McDonald is gay.
“I am thrilled to announce that Ronald McDonald, the Chief Happs Officer of McDonald land, is a homosexual, ” said Skner to a group of about 100 reporters and journalists outsi the pany’s Illois headquarters. In a post announcement terview wh the Weekly World News, Skner said that the cisn to “out” Ronald McDonald as a homosexual was a difficult one, though he felt need to be done.
MCDONALD'S FIR MANAGER OVER ANTI-GAY WORDS AGAST TRANS TEEN
Stt said he saw Ronald McDonald as gay om the very begng. “When I first nceived of the ia for Ronald McDonald, I knew he was gog to be gay, ” said Stt. “I thk people are much more acceptg of homosexualy, and ’s about time that Ronald McDonald is outed for who he really is.
“The curly red hair, the make up, the shapely figure – yeah, he’s fely gay. “I don’t thk a te McDonald’s fan would re whether or not Ronald was gay, ” he said.