This advert, created by Atralian anti-gay marriage group, the Marriage Alliance, an iceberg metaphor to suggt marriage equaly pos hidn risks to tn, children and other rights
Contents:
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- TELSTRA GO OM PHG GAY MARRIAGE TO PROMOTG SAME-SEX PARENTG.
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- MELBOURNE UPLE 'UPSET AND ANGRY' OVER GAY SLUR ON TELSTRA BILL
- WHY TARGETS GAY UPLE AD IS THE SPOTLIGHT
- ATRALIAN COUPLE SHOCKED TO RECEIVE GAY SLUR ON PHONE BILL: VIDEO
- ANTI-GAY MARRIAGE AD THAT PROMPTED BACKLASH AGAST FOXTEL – VIO
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
Bee of this ad, some anti-gay groups claim "there is nothg pure or natural about homosexualy." * telstra ad gay couple *
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
TELSTRA GO OM PHG GAY MARRIAGE TO PROMOTG SAME-SEX PARENTG.
T-Mobile's Call Inclus Gay Coupl AdRpect Advertisg Edutn Program advot for advertisg that rpects the diversy of all, specifilly genr inty/exprsn and sexual orientatn, for a more acceptg society and better bs rults. The only anizatn of s kd for any mory, CCA is a iend of bs, not a prsure group, guidg advertisers away om LGBT stereotyp, homophobia & transphobia g bs ratnal. * telstra ad gay couple *
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
An Atralian uple have said they were shocked after they received a telephone bill that clud a hateful gay slur. * telstra ad gay couple *
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.
That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
MELBOURNE UPLE 'UPSET AND ANGRY' OVER GAY SLUR ON TELSTRA BILL
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3. Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics.
WHY TARGETS GAY UPLE AD IS THE SPOTLIGHT
But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers.
A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. "Gay lennials tend to have the view that most pani are at mimum ntral toward and at bt strongly embrace their inti, " Matthew Wagner, Acunt Supervisor at Target 10, tells Btle.
ATRALIAN COUPLE SHOCKED TO RECEIVE GAY SLUR ON PHONE BILL: VIDEO
Wagner should know: Target 10 is a New York Cy marketg firm that works wh brands specifilly so that they n reach gay nsumers. IKEAIkea was actually the very first pany to put a gay uple a natnal TV ad, way back 1994.
ANTI-GAY MARRIAGE AD THAT PROMPTED BACKLASH AGAST FOXTEL – VIO
(Even if many gay men wouldn't be ught ad your store. Whether is was a PR attempt to "fix" thgs after was disvered the pany donated money to anti-gay policians 2011 or simply a change of heart, the ad was tly a betiful o to same-sex 2009, onle datg se realized that [SPOILER] 's not jt straight people who are lookg for COLAThis year's Wter Olympics Sochi were steeped ntroversy, large part due to Rsia's anti-gay laws.