One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney.
Contents:
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
- DYLAN GAY
- MARA AND THE DIAMONDS ON NERVO BREAKDOWN, GAY FOLLOWG & BEG ONE OF THE ‘GREATS’
- DYLAN GAY
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.
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The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.
MARA AND THE DIAMONDS ON NERVO BREAKDOWN, GAY FOLLOWG & BEG ONE OF THE ‘GREATS’
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“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add.
Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.
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Gay Water’s brandg is full of playful, suggtive msagg.
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
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“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said.