Until recently, ads wh lbian, gay, bisexual and transgenr them were ually limed to media those nsumers watched and read.
Contents:
- COMMERCIALS WH A GAY EMPHASIS ARE MOVG TO MASTREAM MEDIA
- GAY IENDLY HOTELSGOG TOGOG TOCHECK-CHECK-OUTGUTSSEARCHGAY IENDLY HOTELS
- OUT AND ABOUT: UNVEILS LGBT TRAVEL SE PARTNERSHIP WH INTERNATNAL GAY & LBIAN TRAVEL ASSOCIATN
COMMERCIALS WH A GAY EMPHASIS ARE MOVG TO MASTREAM MEDIA
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AdvertisementSKIP ADVERTISEMENTAdvertisgJune 25, 2013WHEN Expedia cid to beg nng on televisn this month a mercial had troduced onle October, about a father’s trip to attend his dghter’s weddg to another woman, the media plan was drawn up to clu Logo, the ble channel aimed at gay and lbian viewers. Them, for lbian, gay, bisexual and transgenr.
“I have iends who are gay who said, ‘I sent this to my mother, ’ ‘I sent this to my father, ’ ” Ms. Although “niche media rema an important part of the mix, ” said Billy Kolber, publisher and creative director of Man About World, a gay travel magaze for the iPad, “’s more impactful when you see an ad mastream media bee says the pani are willg to offer public support.
”A versn of this article appears prt on, Sectn B, Page 3 of the New York edn wh the headle: Commercials Wh a Gay Emphasis Are Movg to Mastream Media. Police raid the Stonewall Inn, a bar equented by the gay muny, beatg people as they were phed onto the streets. A month later marked the first openly gay march New York, and the Stonewall rts igned a change attus to gay rights across the world.
GAY IENDLY HOTELSGOG TOGOG TOCHECK-CHECK-OUTGUTSSEARCHGAY IENDLY HOTELS
Travel se Expedia has e out wh tear-jerkg mercial, Fd Your Unrstandg, that explor gay marriage." emprop="scriptn * expedia gay commercial *
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BELLEVUE, Wash., May 20 /PRNewswire-FirstCall/ -- ®, the world's leadg onle travel agency, announced today that has opened an LGBT travel se to serve as a rource for gay, lbian, bisexual and transgenr travelers. Veloped the store partnership wh the Internatnal Gay & Lbian Travel Associatn (IGLTA), the leadg global anizatn dited to nnectg bs the LGBT tourism dtry.
Expedia's LGBT se currently featur 10 domtic statns and five ternatnal statns that feature a broad assortment of gay-iendly hotels, events and ftivals, and hotspots.
OUT AND ABOUT: UNVEILS LGBT TRAVEL SE PARTNERSHIP WH INTERNATNAL GAY & LBIAN TRAVEL ASSOCIATN
It was based on rearch illtratg the difficulty fdg LGBT-welg hotels, and our solutn was vetted by a group of LGBT profsnals at Expedia® and a roundtable of gay travel muny members.