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COMMERCIALS WH A GAY EMPHASIS ARE MOVG TO MASTREAM MEDIA

Until recently, ads wh lbian, gay, bisexual and transgenr them were ually limed to media those nsumers watched and read. * expedia gay commercial *

AdvertisementSKIP ADVERTISEMENTAdvertisgJune 25, 2013WHEN Expedia cid to beg nng on televisn this month a mercial had troduced onle October, about a father’s trip to attend his dghter’s weddg to another woman, the media plan was drawn up to clu Logo, the ble channel aimed at gay and lbian viewers. Them, for lbian, gay, bisexual and transgenr. “I have iends who are gay who said, ‘I sent this to my mother, ’ ‘I sent this to my father, ’ ” Ms.

Although “niche media rema an important part of the mix, ” said Billy Kolber, publisher and creative director of Man About World, a gay travel magaze for the iPad, “’s more impactful when you see an ad mastream media bee says the pani are willg to offer public support.

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”A versn of this article appears prt on, Sectn B, Page 3 of the New York edn wh the headle: Commercials Wh a Gay Emphasis Are Movg to Mastream Media.

OUT AND ABOUT: UNVEILS LGBT TRAVEL SE PARTNERSHIP WH INTERNATNAL GAY & LBIAN TRAVEL ASSOCIATN

Police raid the Stonewall Inn, a bar equented by the gay muny, beatg people as they were phed onto the streets. A month later marked the first openly gay march New York, and the Stonewall rts igned a change attus to gay rights across the world. Gay iendly HotelsPopular Dtatns for Gay iendly HotelsHight rated Gay iendly Hotels around the WorldArib 33, BarcelonaFully refundableRerve now, pay when you stay8.

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Out and About: Unveils LGBT Travel Se Partnership wh Internatnal Gay & Lbian Travel Associatn.

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