A groundbreakg televisn mercial that picts two gay men buyg furnure is stirrg passnate reactns om tractors and supporters--and g the kd of motn seldom seen on Madison Avenue.
Contents:
- IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
- THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
- HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
- IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
- THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
- THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE
- 20 YEARS BEFORE IT WAS COOL TO CAST GAY COUPL, IKEA MA THIS PNEERG AD
- WORLD’S BT ADS EVER #74: IKEA AIRS FIRST MERCIAL FEATURG OPENLY GAY UPLE
- 1994: IKEA FEATUR OPENLY GAY UPLE MERCIAL CREATED BY DTSCH
- TV COMMERCIAL FEATURG GAY COUPLE CREAT A MADISON AVENUE UPROAR
IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
Back 1994, Ikea ma advertisg history by nng the first mastream mercial featurg a gay uple. Called “Dg Room,” the ad aired three ci — New York, Philalphia, and Washgton, DC — and only after 10 p.m. The geographil… * gay ikea commercial *
Dtsch’s 1994 ad “Dg Room” for Ikea marked a pivotal moment advertisg as the spot shar TV’s first gay uple. And this go back to 1994, well before beg openly gay was monplace. It was an IKEA mercial that Dtsch produced, showsg the first openly gay uple, buyg furnure.
Lookg back, the 1990’s emerged as a of niche marketg, and a number of advertisers targeted gays, as surveys showed they often enjoyed a higher disposable hoehold e. Never one to shy away om a sndal, ntroversy or unorthodox marketg scheme, 1994, Ikea aired a mercial featurg two men shoppg for a dg room table, the first major natnal TV ad to portray a gay uple, well, ever.
Tim article, Fred Danzig, then-edor of Advertisg Age said, "It is one small step for Madison Avenue, but is one giant leap for the gay muny. Tim that the ad showed "an aspect of gay life that people never see: our daily liv. Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the Ikea ad humaniz .
THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
Here are the ten bt gay-themed mercials that serve celebratn. * gay ikea commercial *
S., Ikea's pro-gay stance is still fflg feathers elsewhere; was only a uple of years ago that Ikea's pro-gay ads ced wrath Italy, after all.
· Ikea's Groundbreakg 1994 Commercial [Buzz Feed]· TV Commercial Featurg Gay Couple Creat a Madison Avenue Uproar [L. On this new episo of our Tagle podst, we close out Pri Month wh a look back at the 1994 Ikea mercial that was the first mastream ad ever to feature a gay uple. In 1994, IKEA aired their TV ad “Dg Room” and beme the first brand to release a mastream mercial featurg a gay uple.
Fast forward to 2022, and gay upl featured advertisg no longer seem radil.
HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
It was hard to be openly gay, which n be seen by the sheer amount of backlash that IKEA faced bee of this advertisement.
Still, the cultural difference between Swen and the US uld be the reason behd IKEA’s “long history of cludg gay and transgenr them s advertisg”.
What’s groundbreakg and unique about this ad is that portrayed a gay uple a posive light durg a tumultuo time perd. Ellen Carton, executive director of the New York chapter of GLAAD, said the ad showed “an aspect of gay life that people never see: our daily liv.
IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the IKEA ad humaniz . For example, Unilever’s “Go Gay” Axe mercial that me out 3 years after IKEA’s. Back 1994, Ikea ma advertisg history by nng the first mastream mercial featurg a gay uple.
And there were a lot of gay upl there. Ads like Ikea’s aren’t isolated cints anymore: Between Cheers’ mercials featurg both a multiracial fay and a gay uple and their adopted dghter, the Honey Maid “Dad and Papa” and #NotBroken mpaigns, and even the Fd Pasta mercial that beme Italy’s first LGBT-iendly spot history, we’re startg to see them more and more.
The Top 10 Gay-Themed Commercials That Should Be Celebrated. LOG IN WITH FACEBOOKHome›Entertament›The Top 10 Gay-Themed Commercials That Should Be Celebrated›Entertament. As a gay man, I'd like to prent you wh ten mercials that make me feel a sense of pri.
THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
Israeli Gays Get Distracted On The Beach. While plac like Sdi Arabia and Iran treat gay men horrifilly by enforcg Sharia Law, Israel wel them wh open arms. Pepsi Brgs Out The Confince In One Guy (Wh A Gay Twist).
Doros Gay Sna Contt Entry That Could've Gayed Up The Super Bowl. Unfortunately, seems as though gay male sexualy is still threateng to some.
Campbell's Soup Portrays The Adorable Gay Hoehold We All Wish We Had.
THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE
This Campbell's Soup mercial is a short and sweet pictn of two gay dads sharg a sweet moment wh their son. If prov anythg, 's that gay hoeholds are jt like any other.
This Hez Commercial Is A Gay New Yorker's Dream Come Te. As a gay man and a New Yorker, this mercial mak me very happy. This classic IKEA ad om 1994 was groundbreakg for gay reprentatn advertisg.
20 YEARS BEFORE IT WAS COOL TO CAST GAY COUPL, IKEA MA THIS PNEERG AD
However, even for gay guys, parents n get a ltle too close for fort.
WORLD’S BT ADS EVER #74: IKEA AIRS FIRST MERCIAL FEATURG OPENLY GAY UPLE
Whether edic, heartfelt, or provotive, the ten mercials have done wonrs for gay male reprentatn advertisg. It also reflects the reprentatn of gay men around the world.
From Israel to Taiwan to the UK, the mercials reflect the growg acceptance around the gay muny. IKEA lnched a new ad mpaign where they feature an terracial gay uple as they lay snuggled up on the uch together.
"There are so many different ways that Amerins live--multigeneratnal, gay parents, etc.
1994: IKEA FEATUR OPENLY GAY UPLE MERCIAL CREATED BY DTSCH
We might have found one of the olst Amerin tv mercials wh a gay uple .
If you were asked to gus which pany released the first gay mercial, which one would you gus? News and media ze/blog Bog Bog sists that IKEA created the first mastream tv mercial wh gay people.
The below vio om 1994 se a gay uple talkg about gettg a table om IKEA.
TV COMMERCIAL FEATURG GAY COUPLE CREAT A MADISON AVENUE UPROAR
Acrdg to a 1994 article by the Los Angel Tim, East Coast IKEA stor were rocked wh anti-gay phback. Before then, gay people had only been acknowledged mor prt advertisements or specifilly gay and lbian publitns. To gay people, the ad showed "an aspect of gay life that people never see: our daily liv, " acrdg Ellen Carton, executive director of the New York chapter of the Gay and Lbian Alliance Agast Defamatn (which later changed s name to GLAAD).
The mi-wave of brands stg gay upl TV ads this year ntu to rise, wh the lik of Honey Maid, Cheers and DirecTV all divg . But Ikea was the first marketer to feature a gay uple a mastream mercial.