In a marketg masterstroke, McDonald's has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers. The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. The trick that mak the strategy work: The ad, viewable below, is only airg on French televisn -- and on YouTube, where 's bee an ternatnal sensatn and been viewed more than 1 ln tim. By stayg off U.S. televisn, McDonald's has done a reach-around to the dience wanted and an end-n around right-wgers who might e a stk over the ad.
Contents:
- MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
- MCDONALD'S NEW GAY FRI AND TARGET'S LOVE AFFAIR WH LGBTQ
- MCDONALD’S JOS THE GAY AGENDA
- GAY-FRIENDLY MCDONALD’S MCCAFé AD SPARKS BOYTT
- WALMART, MCDONALD’S AMONG AMERI’S MOST GAY-FRIENDLY EMPLOYERS
MCDONALD'S COM OUT OF THE CLOSET WH ITS BIG GAY AD (THOUGH ONLY FRENCH)
* is mcdonald's gay friendly *
The Pri EBN (formerly known as McDonald’s Gay, Lbian & Alli Network) was found 2005 and striv to build awarens, equy, cln and opportuni for employe and ctomers om the LGBTQ+ muny. In a marketg masterstroke, McDonald's (MCD) has found a way to give a welg warm fuzzy to gays and lbians whout angerg Amerin right-wgers.
The pany recently began airg a tasteful ad which a gay teen viss a McDonald's wh his dad. Msage: McDonald's is a place where you n be yourself -- even if you're gay.
The pany is a member of the Natnal Gay and Lbian Chamber of Commerce and has supported Out & Equal Workplace Advot, a natnal anizatn that helps build gay, lbian, bisexual and transgenr muny the workplace. The ad isn't a viral h jt bee 's gay-iendly -- 's partly bee 's simply a really well-executed ad that's more enjoyable to watch than a typil Amerin McDonald's ad. The popular fast food cha McDonald's is jumpg on the gay pri tra, offerg up gay iendly i to their ctomers.
MCDONALD'S NEW GAY FRI AND TARGET'S LOVE AFFAIR WH LGBTQ
Gay i are the new hot em on McDonald's men Washgton D.C. The new lorful em has been add to celebrate the gay muny and their upg para this month. * is mcdonald's gay friendly *
And 's not jt McDonald's that's phg a pro-gay agenda – Target stor are dog too. The Amerin Fay Associatn reports, "For the past two years, Target stor have entire sectns dited to products normalizg homosexualy.
In many stanc, profs om the sale of the products are donated to gay advocy groups for the promotn of the liftyle to children public schools. Of the more than 100 allegatns om employe we spoke to, 31 related to sexual asslt, and 78 related to sexual also heard 18 allegatns of racism, while six people ma allegatns of homophobia.
(BP)–McDonald’s, known for s distctive goln arch and, here the South, s dollar sweet tea, is now beg regnized for the dub distctn of havg a member of s executive team on the board of directors of the natnal Gay & Lbian Chamber of Commerce.
MCDONALD’S JOS THE GAY AGENDA
“I’m thrilled to jo the Natnal Gay & Lbian Chamber of Commerce team and ready to get to work, ” crowed Jim Ellis, the chief spokperson for the fast-food rtrants, a chamber prs release last month.
He went on to say that he shar the chamber’s “passn for bs growth and velopment wh the LGBT [lbian, gay, bisexual and transgenred] muny and I look forward to playg a role movg the important iativ forward. Jt last month, Uned Parcel Service (UPS) announced a partnership wh the Natnal Gay & Lbian Chamber of Commerce to offer disunts to “LGBT-owned” bs.
Relig groups are llg for a McDonald’s boytt after the pany released a vio advertisement Taiwan featurg a boy g out to his father, AdWeek the 90-send McCafé mercial, the subject’s father apparently rejects his son’s homosexual revelatn, poundg a fist on the table and quickly exg the scene, leavg the boy alone and downtrodn. Denizens of Taiwan mostly tend toward a progrsive stance on issu of gay rights, Shanghaiist not, cg a poll nducted by the island natn’s Mistry of Jtice, which found that 60% of the public approve of same-sex marriage. That was the fdg of a new report by the Human Rights Campaign, a natnal LGBTQ civil rights advocy report evaluated 1, 043 pani based on whether they have clive benefs and protectns that promote equaly for LGBTQ (lbian, gay, bisexual, transgenr, and queer/qutng) employe, and found that large nsumer product firms sre particularly well.
GAY-FRIENDLY MCDONALD’S MCCAFé AD SPARKS BOYTT
“From cereal stapl to fay rtrants, the pani behd the brands that feed Ameri have monstrated that their LGBTQ workers and fai are a prry when to ensurg equaly across their polici and benefs, ” said Deena Fidas, Director of the HRC Foundatn’s Workplace Equaly Program, a makers like General Mills and Co Cola were among some of the early lears as relat to embracg gay rights and bee some of the larger pani that sector led the charge, acrdg to Deena Fidas, director of workplace equaly programs at HRC. LGBTQ shoppers are also highly aware of what brands support their muny—and will loyally spend money to support rporatns they view as broadly, big rporatns have proven to be a helpful ally helpg steer legislatn that favors gay rights—while also beg vol when the ernment nsirs laws that are nsired discrimatory.
Big bs was an active voice opposg anti-gay bills that have the surfaced Arizona, Indiana, and North Carola, to name a few notable 28 stat, ’s still legal to fire a person for beg gay, and gay rights groups are worried about the g Tmp admistratn.