Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.
Contents:
- GAY OURS, 2020
- CASE STUDY: "GAY" W
- 2021 DOMAE RIMBERT GAY OURS
- MEN + WE=GAY? | WE SPECTATOR FOMS
- PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
- 9 THGS YOU SHOULD KNOW ABOUT MOUNT GAY RUM
GAY OURS, 2020
Communy we reviews and ratgs on 2021 Domae Rimbert Gay Ours, pl profsnal not, label imag, we tails, and remendatns on when to drk. * gay ours wine *
Soon, they're openg “The Bungalow, " addg a new tastg experience to their gay-iendly wery.
CASE STUDY: "GAY" W
* gay ours wine *
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2021 DOMAE RIMBERT GAY OURS
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud.
MEN + WE=GAY? | WE SPECTATOR FOMS
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
9 THGS YOU SHOULD KNOW ABOUT MOUNT GAY RUM
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
Saiba tudo sobre Gay Ours, 2020.