Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.
Contents:
- GAY OURS, 2020
- CASE STUDY: "GAY" W
- 2021 DOMAE RIMBERT GAY OURS
- MEN + WE=GAY? | WE SPECTATOR FOMS
- PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
- 9 THGS YOU SHOULD KNOW ABOUT MOUNT GAY RUM
GAY OURS, 2020
Communy we reviews and ratgs on 2021 Domae Rimbert Gay Ours, pl profsnal not, label imag, we tails, and remendatns on when to drk. * gay ours wine *
Soon, they're openg “The Bungalow, " addg a new tastg experience to their gay-iendly wery. Her gay-iendly veyard pris self on lookg forward to emergg varietals while keepg a healthy rpect for tradnal Italian grap. She was elected mayor of McMnville, Oregon, November 2022, and is founr of We Country Pri, a nonprof dited to brgg pri celebratns to ral you plan a vis Remy's LGBTQ+ wery durg pri month, you n even jo on “The World’s First Queer We Ft” and stick around for “Lez Be Smart: Bnch, We and Gay Trivia.
orchtrated around we, but by and large, the gay wemakg realm is lackg rourc, awarens, and appreciatn.
In a sea of nned cktails, Gay Water wants to stand out.
CASE STUDY: "GAY" W
* gay ours wine *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
2021 DOMAE RIMBERT GAY OURS
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
MEN + WE=GAY? | WE SPECTATOR FOMS
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
Saiba tudo sobre Gay Ours, 2020. Of all the many teemed we-producg regns North Ameri, wtern Sonoma County - particular the area between Healdsburg and the Rsian River rort area - stands out not only for s superb weri and stunng natural scenery, but also for havg a tremendo gay followg. A group of Californian gay we enthiasts created Out the Veyard 2011, “an experiential We Country Event and Travel pany promotg posive LGBT liftyl and offerg exclive, luxury erari and events We Country for the discerng gay traveler and their iends.
In the mid 2010's more and more weri were g out loud and proud their support of gay marriage.
PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
Their webse says: "Égalé’s missn is not only to be the bt we to toast Equaly for gay Amerins, but also to help LGBTQ youth nquer life's challeng. As Amerin attus towards gay people have improved - later than most of the Wtern world - the prence of "gays we", always there but largely visible, has bee clearer: not jt the dtry self, but their marketg approach as well. But ’s also regnn that the gay muny has a lot of disposable e - and gay people like to drk we: 16% more than straight people.
Acrdg to the Journal of Studi on Alhol and Dgs some 75% of gays and lbians were scribed as "current drkers, " as pared to 68% of bisexuals and 59% of heterosexuals. And lbians out-drk gay men. "Historilly, so much gay drkg went on gay bars bee there was virtually nowhere else where gays uld socialize, " thor Sharon Wilsnack says.
When Jab’s Creek beme exclive advertiser on the TV-show Friends, Diageo's Blossom Hill reacted by sponsorg Will en Grace, the gay (beloved) TV-seri - at USD 1, 000, 000 for the n of 24 episos (the bottle and glass set pictured on the left uld have been signed for that, but wasn't). Hardy W was promently prent on London’s Gay Pri Para and Sydney’s Mardi Gras early ‘00s.
9 THGS YOU SHOULD KNOW ABOUT MOUNT GAY RUM
But this ncerned regular, existg w, aimed at a gay dience.
Some brands went one step further and created ‘gay w’.