Gay W | Marketg the Rabow

Contents:

• GAY OURS, 2020
• CASE STUDY: "GAY" W
• 2021 DOMAE RIMBERT GAY OURS
• MEN + WE=GAY? | WE SPECTATOR FOMS
• PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
• 9 THGS YOU SHOULD KNOW ABOUT MOUNT GAY RUM

GAY OURS, 2020

Soon, they're openg “The Bungalow, " addg a new tastg experience to their gay-iendly wery. Her gay-iendly veyard pris self on lookg forward to emergg varietals while keepg a healthy rpect for tradnal Italian grap. She was elected mayor of McMnville, Oregon, November 2022, and is founr of We Country Pri, a nonprof dited to brgg pri celebratns to ral you plan a vis Remy's LGBTQ+ wery durg pri month, you n even jo on “The World’s First Queer We Ft” and stick around for “Lez Be Smart: Bnch, We and Gay Trivia.

CASE STUDY: "GAY" W

orchtrated around we, but by and large, the gay wemakg realm is lackg rourc, awarens, and appreciatn. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

2021 DOMAE RIMBERT GAY OURS

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

MEN + WE=GAY? | WE SPECTATOR FOMS

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

9 THGS YOU SHOULD KNOW ABOUT MOUNT GAY RUM

Saiba tudo sobre Gay Ours, 2020.

Of all the many teemed we-producg regns North Ameri, wtern Sonoma County - particular the area between Healdsburg and the Rsian River rort area - stands out not only for s superb weri and stunng natural scenery, but also for havg a tremendo gay followg. A group of Californian gay we enthiasts created Out the Veyard 2011, “an experiential We Country Event and Travel pany promotg posive LGBT liftyl and offerg exclive, luxury erari and events We Country for the discerng gay traveler and their iends.