Amazon released a mercial that gay-rights advot say likely marks the first time the word "hband" was ed by a mastream brand on work televisn
Contents:
- NEW AMAZON AD BREAKS GROUND FOR GAY MARRIAGE
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
NEW AMAZON AD BREAKS GROUND FOR GAY MARRIAGE
* gay amazon commercial *
Amazon released a mercial that gay-rights advot say likely marks the first time the word "hband" was ed by a mastream brand on work televisn the ntext of same-sex upl. Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.
Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.