A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns
Contents:
- BEER IS SO GAY
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- FOR COMPANI, LGBTQ-CLIVE ADS WEREN’T ALWAYS RISK-EE
- GAY MEN, WE HAVE A DRKG PROBLEM
BEER IS SO GAY
* gay alcohol ads *
A participant opens a bottle wh champagne at the 40th Christopher Street Day gay pri march on July 28, 2018, Berl, Germany. SuperGay Spirs is a pany that produc vodka, and much like s name suggts, supports the LGBTQ+ muny all year long.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
SuperGay is handcrafted upstate New York g anic rn and pure sprg water. SuperGay’s master distiller veloped the brand’s recipe, which clus filterg the water through activated nut charal to purify the vodka. SuperGay Spirs do everythg by hand to have ntrol over the qualy of the vodka every step of the way.
Bce Bozzi, the -founr of the rice-based Japane shochu brand, is openly gay. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
FOR COMPANI, LGBTQ-CLIVE ADS WEREN’T ALWAYS RISK-EE
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
GAY MEN, WE HAVE A DRKG PROBLEM
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.