Watch Toyota's gay-posive Super Bowl ad - Outsports

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WATCH TOYOTA'S GAY-POSIVE SUPER BOWL AD

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * toyota gay ad *

Through Spectm, one of Toyota’s Bs Partnerg Groups (BPGs), LGBTQ+ (lbian, gay, bisexual, transgenr, queer) team members and their alli have a safe space where they n discs relevant issu and unique challeng, and get the support they need all year long.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * toyota gay ad *

A mercial for the “revented” Toyota Camry revented Super Bowl advertisg wh what may be the first gay-iendly moment a game spot. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.

Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg .

FORD RAPTOR COMMERCIAL – “ALL IN” ON GAY PRI

A Southern California school board on Friday adopted a social studi curriculum that clus gay rights that was approved by parents and teachers after ially rejectg . * toyota gay ad *

He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

From CarGus to Doros, when me to mercials, 2021 was pretty gay. * toyota gay ad *

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June.

CALIFORNIA SCHOOL BOARD ADOPTS SOCIAL STUDI TEXTBOOKS THAT CLU GAY RIGHTS AFTER WARNGS OM ERNOR

* toyota gay ad *

Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. This isn’t the first time Ford has walked a fe le of beg “Ford tough” but also embracg their ner gayns.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay. * toyota gay ad *

Coupled wh this gay Raptor mercial, what exactly is Ford sayg about tradnal male rol society and culture?

*Exaggeratn upg* No gay people buy the big tcks! OK, maybe there is a soft, unllo hand-ful of gay men that drive pick-up tcks but not many.

Maybe Ford se the “tough” gay man (which is an obv oxymoron) as an untapped market.

TOYOTA SPECIAL OFFERS GAY

Explore gay Mosw wh Mr Hudson. The bt of Mosw for the discerng gay man. Where to sleep, eat, drk, shop and play. * toyota gay ad *

Maybe the real wners om this ad are pani like Nissan and Toyota… you know, the on who foc on tcks and not gayns.

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual. Carl Nassib beme the first active NFL player league history to announce that he is gay 2021. Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league.

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

In a sea of nned cktails, Gay Water wants to stand out.

GAY MOSW MOSW CY GUI

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

TOYOTA DEALER DEBUTS GROUNDBREAKG AD FEATURG GAY COUPLE: {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY LTER FABIAN BRATHWAEMAY 9, 2014/12:59 PMBY LTER FABIAN BRATHWAEMAY 9, 2014 / 12:59 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"TOYOTA DEALER DEBUTS GROUNDBREAKG AD FEATURG GAY COUPLE: WATCH","DATEPUBLISHED":"2014-05-09T16:59:34.000+0000","DATEMODIFIED":"2014-05-09T16:59:34.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"LTER FABIAN BRATHWAE","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AN OAKLAND, CALIFORNIA, TOYOTA ALERSHIP HAS PRODUCED WHAT MAY BE THE FIRST R MERCIAL TO EXCLIVELY FEATURE A SAME-SEX {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"AS FAR AS I KNOW—AND I SPECIALIZE TOMOTIVE ADVERTISG—NO ONE HAS EVER SEEN A LOL ADVERTISEMENT THAT HAS A SAME-SEX UPLE ," HANDCRAFTED MEDIA'S DAVID PIPPENGER TOLD SF GATE. A NATNAL MPAIGN SPONSORED BY CHEVROLET CLUD SAME-SEX FAI DURG THE SUPER BOWL, BUT THEY WERE NOT THE SOLE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE MERCIAL, PRODUCED BY ONE TOYOTA OF OAKLAND, HAS BEEN QUIETLY NNG FOR MORE THAN A WEEK, BUT STILL MANAGED TO E A STIR, WH ONE YOUTUBE MENTER PLAG: "KEEP YOUR POLICS OUT OF ADS, TOYOTA. KIDS WATCH TV AND DON'T NEED TO SEE THIS CRAP."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ONE TOYOTA'S OWNER BRIAN MCCAFFERTY IS NOT STANDG FOR ANY OF THAT CRAP: "THIS IS NORTHERN CALIFORNIA, NOT ALABAMA," HE SAID. "I DON'T KNOW IF ANYONE HAS CHECKED, BUT 'S 2014."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AMEN. FASTEN YOUR SEATBELTS AND TAKE A RI THE TOYOTA AD BELOW:{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

TOYOTA DEALER GAY

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

*BEAR-MAGAZINE.COM* TOYOTA GAY AD

Jaguars associate strength ach Kev Maxen out as gay a first for US-based pro leagu .

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