Ford Rolls Out 'Very Gay' Tck Rponse to Homophobic Troll

Contents:

• FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD
• FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT
• FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
• WATCH: FORD HAS ROLLED OUT AN LGBT ‘VERY GAY RAPTOR’ TCK
• VERY GAY RAPTOR
• FORD: VERY GAY RAPTOR
• IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’
• FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL
• FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?
• FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB
• IS THE FORD 'VERY GAY RAPTOR' TCK REAL?

FORD’S ‘VERY GAY RAPTOR’ SET TO REFE ‘TOUGH’ AT GOODWOOD

“Very Gay Raptor”’ (VGR) and Next-Gen Ranger Raptor to appear at the Goodwood Ftival of Speed, reaffirmg Ford’s long-term mment to LGBTQ+ allyship. GOODWOOD, UK, June 21, 2022 – Ford will ntue monstratg s allyship wh the LGBTQ+ muny at the Goodwood Ftival of Speed this week, brgg “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ri.

The appearance of “Very Gay Raptor” at the event near Chichter, UK, will be ed to further iate important discsns and aimed at drivg out discrimatn the tomotive dtry, and beyond. As part of this, Ford will be prentg live ssns of s new “Tough Talks” seri at Goodwood om the tck bed of “Very Gay Raptor”, hosted by Welsh gby legend Gareth Thomas, the first openly-gay gby unn player.

Created 2021, “Very Gay Raptor” was born rponse to a negative ment on social media, wh Ford renrg s most badass nameplate sparklg gold adorned wh rabow graphics.

FORD BUILDS 'VERY GAY' RANGER RAPTOR IN RPONSE TO HOMOPHOBIC COMMENT

In a vio teasg the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicl speed through off-road trails vered mud – at tim takg different paths, facg off, yet displayg their equally imprsive and tough abili, regardls of their differg inti. The Next-Gen Ranger Raptor, appearg for the first time as “Very Gay Raptor”, will make s European dynamic but at Goodwood, tacklg the challengg off-road track between ns up the famo hill, powered by a tw-turbo 3. 0-lre EBoost V6 homologated CO2 emissns 315 g/km and homologated fuel efficiency om 13.

It was also created due to a specific, negative social media menter that lled the Raptor's origal lor of Performance Blue "very gay.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

" As such, Ford specifilly named this pickup the Very Gay Raptor. Gallery: Ctom 'Very Gay' Ford Ranger Raptor Regnizg the discrimatory tone of the ment, the tomaker rpond wh an over-the-top image of a rabow Ranger to make the pany's posn very clear. Addnally, Ford's GLOBE (Gay, Lbian, or Bisexual Employe) work celebrat s 25th anniversary this year, supportg LGBTQ+ employe and diversy the workplace.

The Very Gay Raptor will be on display Cologne through Augt 28 and partake the annual ColognePri 2021 para on Sunday.

WATCH: FORD HAS ROLLED OUT AN LGBT ‘VERY GAY RAPTOR’ TCK

While the practice is, luckily, beg more and more a thg of the past, there are sadly still people out there who will e the term "gay" as a pejorative. That kd of sual, everyday homophobia is ls socially acceptable than ed to be— part due to the fact that now people are more cled to ll out when they see or hear . One menter om Germany, however, scribed the choice of blue lor as "very gay.

The marketg team at Ford adopted a slightly different approach, and stead took the ment as a challenge: What would a "very gay" versn of their tck look like?

VERY GAY RAPTOR

" Enter the #VeryGayRaptor: a sparkly gold Ranger cked out the lors of the rabow flag. “Neal Gay’s profsnal roo reer began as a nttant Atoka, Okla., 1945.

Born June 25, 1926, Dallas, Gay ro bulls, saddle bronc, and bareback, and wrtled steers. “In May 1958, Gay put Mque, Texas, on the map wh the openg of the Mque Champnship Roo partnership wh several other wboys, Gay as Managg Director.

FORD: VERY GAY RAPTOR

Gay’s roo ntemporari pot to his early experience the productn and fancg of small roos Texas as an excellent example of what small muni n do.

“Jim Gay serv as the General Manager of the Rafter G Roo Company. “Pete Gay is a 3x qualifier to the Wrangler Natnal Fals the bull ridg. “For nearly 40 years, Rafter G has been brgg Kay Gay’s signature Palomo hors and pageantry to lns of roo fans.

But one person mented that the Performance Blue lour of the r was ‘Very Gay’ and suggted should be pated ‘BlackNGold’ stead.

IN RPONSE TO A HATEFUL COMMENT, FORD ROLLS OUT ‘THE VERY GAY RAPTOR’

After garnerg a large global rponse, the real-life Very Gay Raptor buted at Cologne Pri and ntu s missn to fight discrimatn... Ford: Very Gay Raptor.

But unfortunately, that ‘tough’ culture n sometim e wh an unrcurrent of toxic masculy, wh discrimatn and homophobia creepg to everyday nversatns. This me to light when Ford lnched s most ‘badass’ nameplate, the Ranger Raptor via film on YouTube – one menter remarked that the lour was “Very Gay… pat ‘BlackNGold’ stead”. The rponse phenomenal but mixed, wh many llg for Ford to make the ‘Very Gay’ Raptor real, and others exprsg disgt, and threateng to boytt the brand.

As a brand wh a long-term mment to LGBTQ+ allyship and a passnate LGBTQ+ employee base, the rponse to Very Gay Raptor spired Ford to go even further.

FORD ROLLS OUT 'VERY GAY' TCK RPONSE TO HOMOPHOBIC TROLL

Our Ia:The ia behd Very Gay Raptor was simple: Ford believ that beg ‘tough’ clus beg unaaid to challenge discrimatn, so they began a missn to ‘refe tough’ - even at the risk of alienatg s own first step ‘refg tough’ began as social clapback to a homophobic ment – the Very Gay Raptor appeared wh s digal pat job, emblazong the vehicle wh a gltery rabow pat job, and the msage ‘very gay was a pliment, right?

FACT CHECK: HAS FORD ROLLED OUT AN LGBT 'VERY GAY RAPTOR' TCK?

A real-life Very Gay Raptor, the unpromisgly clive pick-up tck, buted at Cologne’s Christopher Street Day Pri para, wrapped 30 metr of rabow and gold glter alpha foil and fished wh heart and rabow ls, makg headl around the world.

FORD GERMANY UNVEILS ‘VERY GAY’ TCK, PATED GLTER GOLD AND RABOW LORS, EPIC RPONSE TO HOMOPHOB

Garnerg attentn, where ever went – Very Gay Raptor ntued s missn to ‘refe tough’ as the talyst to a seri of ‘Tough Talks’; difficult nversatns hosted by Gareth Thomas, the first openly gay ternatnal gby player’, created for YouTube.

This Summer Very Gay Raptor was embedd the heart of this inic motorg event, brgg ‘Tough Talks’ to a live dience for the first won’t stop there. Very Gay Raptor’s missn to drive dtry change ntu... When me to the ‘IRL Very Gay Raptor’ Ford let speak for self.

Wh hours, the #VeryGayRaptor was trendg on social media and quickly beme Ford of Europe’s most succsful anic social media posts ever.

IS THE FORD 'VERY GAY RAPTOR' TCK REAL?

Rults and Learngs:A batn of bold earned media activy and leveraged media partnerships rulted the The Very Gay Raptor story performg credibly well wh 144 piec of verage and a reach of over 22 ln. The story was also n by mastream media; standout publitns to have wrten about the Very Gay Raptor clu: UniLad, Viral Thread, Yahoo News, Men’s Health US, Tetu, Merkur and Fox News. 5M followers) posted a posive vio of the #VeryGayRaptor, viewed 5.

3k mentsThe Very Gay Raptor has kickstarted Ford's learship of a cross-dtry anti-discrimatn program lled Drivg Pri to help transform the tegory. Very Gay Raptor. The Performance Blue Ford F-150 Raptor that spired the ‘Very Gay Raptor.

Ford’s ditn to s LGBTQ employe began 1994 when first tablished Ford Fay as a way to start a nversatn on gay, lbian, and bisexual workplace issu. A year later, the group’s name changed to Ford Gay, Lbian, or Bisexual Employe (Ford GLOBE) and is still gog strong to this day. After receivg a homophobic ment on s Performance Blue F-150 Raptor, sayg that the lor was “very gay”, Ford’s Germany divisn rolled out the Very Gay Raptor for Germany’s Christopher Street Day Celebratn (an equivalent of Pri celebratns the Uned Stat) Cologne, the largt celebratn Germany.