The promise and perils of marketg to the gay muny | Bs
Contents:
LEGO COM OUT AS GAY
”The set go on sale on 1 June, the start of Pri month, but a few Afols (adult fans of Lego) and Gayfols have been given a preview. "I hope that this set n be ed as a gift for queer relativ and iends to spread love and acceptance, " he said growg up as a gay teen the 1980s was "credibly dntg and sry" bee of rampant homophobia at the time. DC “gay panic” ban layed by fence around Capol stalled after MAGA surrectn.
“Growg up as a gay teen the 1980s was ‘credibly dntg and sry’ bee of rampant homophobia at the time, ” says Fernando. And the only way ers n have any sensible fun wh this new “Everyone is Awome” gay pri set is by physilly monstratg the unspeakable power and creativy found the bary of male and female teractn and operatn. Homosexualy and the illn of the non-bary are simply not staable bee they are cul--sacs.
We mt also appreciate that is the very limatns of the LGBT polil nstct that drive the nstant rporate pep rally for gay-pri self. Vice Print of Dign at the LEGO Group Matthew Ashton shared the reason he created the new set, sayg beg openly gay himself, he wanted to make a real statement wh this sign about “love and clivy, ” addg that children “are our role mols and they wele everyone, no matter their background. Ashton add that he faced a lot of negativy growg up while beg openly gay durg the height of the HIV/AIDS crisis.
LEGO’S MASSIVE FAIL AT CELEBRATG GAY PRI
I grew up the 80s and was obvly a gay kid. There was a lot of negativy back then around beg gay; was right the middle of the AIDS crisis when I was a young teen and that was credibly dntg and sry, ” Ashton said his statement. Bs | When to md your bsThe promise and perils of marketg to the gay muny“IT IS A brandg msage that fs to the moral nfn of our time, ” thunred Albert Mohler, the high-profile print of the Southern Baptist Theologil Semary Louisville, Kentucky, one of his daily podsts at the end of May.
Christian evangelil lears and punds at Fox News, a nservative ble work, are up arms about the ternatnal lnch on June 1st, the first day of Pri month, of LEGO’s lbian, gay, bisexual, transgenr, queer, tersex, asexual and anyone who is not clud ( LGBTQIA+) set. Marketg gay-themed products n be a boon for nsumer-goods pani—or a huiatg embarrassment. In the early 1980s Swen’s Absolut vodka was one of the first nsumer brands to go after the gay nsumer (nsired a trendsetter) by advertisg LGBTQ media outlets, sponsorg events such as the Pri para and donatg to chari.
LEGO ANNOUNC GAY LEGOS
) In the past the pany ma a few subtle nods to gays, such as a ltle rabow flag a mol of Trafalgar Square and a bri and groom sold separately. He hop will start many nversatns he wish he uld have had when growg up as a gay man Bra the Johnson, chief executive of Out Now, a nsultancy advisg pani on the velopment of LGBTQ marketg strategi, says his ial reactn to the toy’s lnch was dismissive. He thought LEGO was jt another firm keen to make a quick buck at the start of Pri Month; the global spendg power of gay nsumers is around $3.