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WE DON'T JT SAY GAY
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This year, Pri Month celebratns occurred amid a risg ti of anti-LGBTQ hate, vlence and discrimatn, cludg the passage of Florida's Parental Rights Edutn Act — the so-lled "Don't Say Gay Bill" — which go to effect today. Leadg the way last month was The Body Shop, which lnched a mpaign that ntued the bety brand's s-long activist streak by directly phg back agast "Don't Say Gay" and enuragg nsumers to make their voic heard.
Across retail signage, outdoor advertisg and other channels, The Body Shop proclaimed, "We Don't Jt Say Gay, " listg a variety of sexual orientatns and genr inti like trans, queer, non-bary and more, cludg the lser-known "two-spir" inty adopted by some Indigeno North Amerins. Out-of-home ads by The Body Shop go beyond “jt” sayg gay and ll for support of the Equaly Act. "Consumers told they have really high expectatns of The Body Shop to thk a ltle b more thoughtfully about , and not go out and say ‘We say gay, ’ but realize that there's so many other people that need to be reprented this nversatn, " Brockhoff said.
"The te sight here is we don't jt say gay — we want to hold space for the broar, wir muny and make sure they feel safe and protected, " Lloyd add.