Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
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THE 50 GAYT ADS EVER
It found that among those exposed to LGBTQ+ folks media, 48 percent reported beg more acceptg of gays and lbians, pared wh a 35 percent acceptance rate among those who had those who had recently seen LGBTQ+ reprentatn, acceptance rat were also higher toward bisexual people (45 percent vers 31 percent), nonbary people (41 percent vers 30 percent), and equal rights for LGBTQ+ people (80 percent vers 70 percent) power of visibily also extend to personal relatnships. Addnally, 79 percent of the LGBTQ+ exposed reported beg fortable wh havg a rabow fay as neighbors (pared to 72 percent), 69 percent would be fortable startg a nversatn wh a person whose genr was ambiguo (pared to 60 percent), and 73 percent would be fortable wh learng their doctor is gay or bi (pared to 67 percent).
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.