Sellg Out: The Gay and Lbian Movement Go to Market | Center for Advanced Study

Contents:

• TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED
• SELLG OUT : THE GAY AND LBIAN MOVEMENT GO TO MARKET
• SELLG OUT: THE GAY AND LBIAN MOVEMENT GO TO MARKET
• SELLG OUT: THE GAY AND LBIAN MOVEMENT GO TO MARKET - HARDVER
• SELLG OUT THE GAY AND LBIAN MOVEMENT GO TO MARKET

TURNS OUT, BARBIELAND ISN'T AS GAY AS S QUEER FANS HAD HOPED

“First of all, I’m gay, ” he said, “and this movie is gog to be gay non.

"Alex AvilaAnd Gay Tim, a Brish LGBTQ news se, celebrated Friday, the day of the film’s official release, as “Barbie day“ and lled the world-renowned doll a “queer cultural phenomenon. PicturIn an terview wh Fandango, actor Kate McKnon, who is openly gay and plays “Weird Barbie” the film, said Barbie is about “imagatn. Many also flagged the teased scene which Barbie, now the real world, exchang a longg look wh Ameri Ferrera’s Gloria character; though, the relatnship between the two turns out to be a tribute to motherhood and the tradnal, nuclear before the film’s release, Robbie all but squashed the mors that some or any of the Barbi and Kens would be gay, tellg the Brish LGBTQ magaze Attu: The dolls don’t “actually have sexual orientatns.

There are brief appearanc by Earrg Magic Ken and Palm Beach Sugar Daddy Ken, both of which Mattel has always nied were tentnally gay-d. ”As far as the queer-d trailers and promotnal clips for the new “Barbie” film, Rand poted to a phenomenon known as “gay wdow advertisg, ” or the practice of advertisers gturg to queer dienc a way that will go over the heads of those who would disapprove. In the 1990s, a new niche market emerged the Uned Stat: gay and lbian nsumers were targeted by both mastream and gay and lbian producers.

SELLG OUT : THE GAY AND LBIAN MOVEMENT GO TO MARKET

Sellg Out asks: What is the relatnship between this niche market and the social movement that works for gay and lbian rights? Lotg the niche market and social movement the ntext of the rise of nsumer culture and pictorial advertisg and the rise of inty-based social movements over the urse of the 20th century, Alexandra Chas exam specific s of tersectn between them: the gay and lbian prs, advertisg, boyttg, and the mechanisms of fundg the movement. LGBT Studi, Diversy, Polics and the Media, Social and Cultural Life, Genr and Sexualy, Consumer society, Consumer products, Consumers, Gays, Lbians, Marketg and advertisg, Políti e os Mes Comunição, Políti y Meds Comunición, Vida Cultural e Social, Vida Social y Cultural, Género y Sexualidad, Gênero e Sexualida, Uned Stat of Ameri, USA, US of A, Ameri, Estados Unidos, Uned Stat.

SELLG OUT: THE GAY AND LBIAN MOVEMENT GO TO MARKET

In the last six years, a new niche market has emerged the Uned Stat: Gay and lbian nsumers have been targeted by mastream rporate producers and by gay and lbian producers. Durg the same six years, the gay and lbian polil movement has achieved a level of social visibily that has brought qutns of gay civil rights to public disurse, om gays the ary to gay marriag to stggl over anti-discrimatn legislatn on the ballot and urt. A ccial qutn aris: What is the relatnship between gay and lbian market activy and the gay and lbian polil movement?

SELLG OUT: THE GAY AND LBIAN MOVEMENT GO TO MARKET - HARDVER

Cosponsored by: Department of English, Department of Soclogy, Un for Cricism and Interpretive Theory, Un One/Allen Hall, Women's Studi Program, Counselg Center, Office of Lbian, Gay, Bisexual and Transgenr Concerns, Office of Women's Program, OUTpost.

"Dcribg the ncrete effects of money on polics, om advertisg to boytts and fundraisg, Sellg Out tak a hard look at the loss, as well as the gas, that have e om the marketg of gay men and lbians. As gay men and lbians bee ls of a public and more of a market, and as the movement dwdl to a trend, Chas's sights will bee more and more cril.

SELLG OUT THE GAY AND LBIAN MOVEMENT GO TO MARKET

-ALISA SOLOMON, Executive Director, Center for Lbian and Gay Studi, CUNY"About this tle" may belong to another edn of this tle. Sellg Out: The Gay and Lbian Movement Go to Market. A provotive expose of the mastreamg of the gay and lbian nsumer.

Add this py of Sellg Out: the Gay and Lbian Movement Go to to rt. All Edns of Sellg Out: The Gay and Lbian Movement Go to Market.

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This, Chas ntends, is the central qutn facg the gay rights movement. In a passnate, if ultimately utopian, analysis of gay polics, Chas asserts that the creatn of a gay-oriented nsumer market-- tanm wh the mastreamg of a gay polic that disavows broad-based alns wh women and people of lor--has prevented homosexuals om pursug a more radil visn of social change.

Although the movement has brought same-sex marriage and gays the ary to public bate, has not promoted a prehensive visn that would ""provi all people wh accs to the full range of social stutns, over and above the equal right to them.

"" Chas, who has tght at Yale Universy, is terrific on the specifics: she not the way recent gay-targeted ads evoke imag of assiatn and natnal inty by g the U. Flag or the Statue of Liberty, and she pots out that advertisg and magaze py often create the imprsn of an all-whe, predomately gay male muny, while hypersexualizg the few imag of racial mori. Likewise, she ftly asss how the ntemporary marketg of gay culture ronat wh the way nsumptn has historilly ntributed to ethnic inti.

Synopsis: In the 1990s, a new niche market emerged the Uned Stat: gay and lbian nsumers were targeted by both mastream and gay and lbian producers. -ALISA SOLOMON, Executive Director, Center for Lbian and Gay Studi, CUNY.

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