It’s Here, It’s Queer: Introducg Gay Water, A LGBTQIA+ Canned Vodka Soda Brand Aimg to Dtigmatize the Word Gay

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Today marks the release of a new ready-to-drk (RTD) brand, Gay Water, has arrived and ’s found and ground the LGBTQ+ muny. * i am gay gay gay putin *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

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Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Image source, Getty ImagIn the latt sign of risg homophobia different Ain untri, a Kenyan opposn MP is leadg a mpaign for parliament to further crimalise the untry's small LGBTQ muny.

Gee Peter Kaluma's move after neighbourg Uganda adopted a tough new anti-gay law, rejectg threats by US Print Joe Bin to impose sanctns and travel rtrictns on "anyone volved ser human rights ab".

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"We want to prohib everythg to do wh homosexualy, " Mr Kaluma tells me, addg that his bill will be much broar than the legislatn passed by Uganda's parliament and approved by Print Yoweri Meveni May.

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The Ugandan law is regard as one of the harsht anti-LGBTQ laws the propos life imprisonment for anyone nvicted of homosexualy, and the ath penalty for so-lled aggravated s, which clu havg gay sex wh someone below the age of 18 or where someone be fected wh a life-long illns such as the other si of the ntent, MPs Ghana earlier this month unanimoly voted favour of amendments to the untry's anti-gay legislatn, phg closer to beg enacted to law. Though ls harsh than Uganda's new law, the Promotn of Proper Human Sexual Rights and Ghanaian Fay Valu Bill propos a three-year prison sentence for anyone who intifi as LGBTQ and a 10-year sentence for anyone who promot homosexualy. "The bill will propose a total ban on what the Wt lls sex-reassignment prcriptns and procr, and prohib all activi that promote homosexualy, terms of...

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Gay paras, drag shows, wearg the lours, the flags, the emblems of the LGBTQ group, " Mr Kaluma says. Gay sex is already illegal Kenya, but the ernment n also be tolerant of gay people - for example, has given asylum to people om other Ain untri, cludg Uganda, who faced persecutn their home untri bee of their sexual orientatn.

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