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HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
An ally is someone who may not intify as lbian, gay, bisexual, transgenr, queer or qutng, tersex or asexual (LGBTQIA+) but who advot for an clive environment for all. This year marks the 50th anniversary of the Stonewall rts—a tippg pot the gay liberatn movement and an event that set the urse for the ongog fight for LGBTQIA+ rights the U.
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
TYLENOL'S #HOWWEFAY AD FEATUR GAY UPLE
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.