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A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

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NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

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A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.

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Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * newest gay *

He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg .

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

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He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June.

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In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

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The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

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Gay Water, a new nned cktail, wants to be the anti-Bud Light - WTOP News .

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