When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us," marketg experts saw as a breakthrough. And they thk other tomakers will e to see the same way." emprop="scriptn
Contents:
CHECHEN LEAR: NO GAYS HERE – BUT IF THERE ARE, TAKE THEM AWAY
The openns of the LGBTQ muny has creased tckg, as has elsewhere, recent years. There are signs of tolerance major sectors of the dtry – fleets, tck stops and tck makers – and some s active endorsement of diversy sexual inty. At the same time, gay and trans women tck drivers often stggle wh hatred, prejudice and vlence. * chevy drivers are gay *
The openns of the lbian-gay-bisexual-transgenr-queer (or qutng) muny has creased tckg, as has elsewhere, recent years. At the same time, gay and trans women tck drivers often stggle wh hatred, prejudice and vlence, says thor Anne Balay. She was briefly a tcker before wrg “Semi Queer: Insi the Liv of Gay, Trans, and Black Tck Drivers.
* chevy drivers are gay *
Shelle Lichti found the dtry’s largt onle support group for LGBTQ tckers 2008 to honor a close, gay tcker iend who was gang-raped and mted suici. She says the nearly 4, 000 members of the Facebook group, LGBT Tckers, offer support, tips and a safe place to talk about the gay bashg that many endure. Suba realized this the early 90s and began targetg gay upl s advertisements g gno referenc that were lost on straight dienc, effectively securg the attentn of lbian r buyers and flyg over the heads of those who would be offend.
Chevrolet Volt’s full page ad Between The L’ June Pri issue has taken the blogosphere and social works by storm, receivg praise om LGBT and tomobile bloggers, gay prs and even Gee Takei.
Amir Iliaifar, blogger for, wrote, “When a r pany along open support of a polarizg subject like homosexualy — as General Motors did wh s lighthearted Chevrolet Volt ad — warrants a gree of rpect and acknowledgment.