When Chevrolet promently featured gay and lbian upl a fay-foced mercial tled "The New Us," marketg experts saw as a breakthrough. And they thk other tomakers will e to see the same way." emprop="scriptn
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CHECHEN LEAR: NO GAYS HERE – BUT IF THERE ARE, TAKE THEM AWAY
The openns of the LGBTQ muny has creased tckg, as has elsewhere, recent years. There are signs of tolerance major sectors of the dtry – fleets, tck stops and tck makers – and some s active endorsement of diversy sexual inty. At the same time, gay and trans women tck drivers often stggle wh hatred, prejudice and vlence. * chevy drivers are gay *
The openns of the lbian-gay-bisexual-transgenr-queer (or qutng) muny has creased tckg, as has elsewhere, recent years. At the same time, gay and trans women tck drivers often stggle wh hatred, prejudice and vlence, says thor Anne Balay. She was briefly a tcker before wrg “Semi Queer: Insi the Liv of Gay, Trans, and Black Tck Drivers.
Shelle Lichti found the dtry’s largt onle support group for LGBTQ tckers 2008 to honor a close, gay tcker iend who was gang-raped and mted suici. She says the nearly 4, 000 members of the Facebook group, LGBT Tckers, offer support, tips and a safe place to talk about the gay bashg that many endure.
* chevy drivers are gay *
Suba realized this the early 90s and began targetg gay upl s advertisements g gno referenc that were lost on straight dienc, effectively securg the attentn of lbian r buyers and flyg over the heads of those who would be offend.