A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
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NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
The new limed-edn bottl will benef GLAAD, the world's largt lbian, gay, bisexual, transgenr and queer media advocy anizatn" emprop="scriptn * the gay pride bud light can *
The new limed-edn bottl will benef GLAAD, the world's largt lbian, gay, bisexual, transgenr and queer media advocy anizatn. Bud Light is partnerg wh GLAAD, the world’s largt lbian, gay, bisexual, transgenr and queer media advocy anizatn. '” Coors Light: “The f*** you are, ” wh pictur of both Bud Light’s special Pri edn and Coors Light’s history of backg the LGBTQ+ media advocy anizatn GLAAD has scribed Coors as “among the most progrsive for s employee polici toward gays” and noted that the pany has been advertisg gay papers sce the also claims to be the first brewer to adopt a non-discrimatn policy on sexual orientatn back Irony of Boyttg Bud LightSome people are tellg others to stop drkg Bud Light and start drkg Coors Light bee they thk Bud Light supports transgenr rights.
Disney is a particularly pellg se, that ially remaed quiet about Florida’s “Don’t Say Gay” bill and was wily cricized for by LGBTQ groups and advot. Beyond the 2016 “Labels” spot, the Bud Light Party mpaign also clud a fun ad about gay weddgs. In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.