Growg up, Spencer Hodson said he mostly heard the term “gay” a negative ntext. Now, he wants to stigmatize the word and create reprentatn spac that tradnally don’t have LGBTQ-owned products, one Gay Water at a time.
Contents:
- AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
- LBB PRENTS: GREGGOR MATTSON - WHO NEEDS GAY BARS?
- BALDUR’S GATE 3 HAS A GAY BEAR SEX SCENE AND PEOPLE ARE LOVG
- ‘LAST CALL’ TE STORY: HBO DOC IS ABOUT THE SERIAL KILLER RICHARD ROGERS, WHO TARGETED MANHATTAN’S GAY BARS
- TOM HOLLAND’S GAY SEX SCENE SETS SOCIAL MEDIA ALIGHT AFTER THE ACTOR SAID PLAYG THE ROLE ‘BROKE HIM’
AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
* what are the gay beers *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays.
LBB PRENTS: GREGGOR MATTSON - WHO NEEDS GAY BARS?
Courty of HeekenIn 2014 Heeken lnched a mpaign featurg Neil Patrick Harris, the brand’s first openly gay ambassador. Not only that, but the beer was even brewed wh water om the Stonewall Inn, which birthed the gay rights movement. Gay Beer.
Courty of Gay BeerGay Beer was found by Jason Pazmo and Jon Moore, two members of the queer muny wh a passn for beer. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
BALDUR’S GATE 3 HAS A GAY BEAR SEX SCENE AND PEOPLE ARE LOVG
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
‘LAST CALL’ TE STORY: HBO DOC IS ABOUT THE SERIAL KILLER RICHARD ROGERS, WHO TARGETED MANHATTAN’S GAY BARS
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
TOM HOLLAND’S GAY SEX SCENE SETS SOCIAL MEDIA ALIGHT AFTER THE ACTOR SAID PLAYG THE ROLE ‘BROKE HIM’
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.