Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer.
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
- GAY BEER
- DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
- WHAT MAK THIS BEER GAY?
- GAY BEER
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * what is a gay beer *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays.
AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
Growg up, Spencer Hodson said he mostly heard the term “gay” a negative ntext. Now, he wants to stigmatize the word and create reprentatn spac that tradnally don’t have LGBTQ-owned products, one Gay Water at a time. * what is a gay beer *
Courty of HeekenIn 2014 Heeken lnched a mpaign featurg Neil Patrick Harris, the brand’s first openly gay ambassador. Not only that, but the beer was even brewed wh water om the Stonewall Inn, which birthed the gay rights movement. Gay Beer.
Courty of Gay BeerGay Beer was found by Jason Pazmo and Jon Moore, two members of the queer muny wh a passn for beer.
GAY BEER
Gay Beer by Gay Beer is a Lager - Amerin which has a ratg of 3.3 out of 5, wh 1,831 ratgs and reviews on Untappd. * what is a gay beer *
New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.
DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny. * what is a gay beer *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.
WHAT MAK THIS BEER GAY?
The meang of" Gay Beer". * what is a gay beer *
Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars.
GAY BEER
Gay Water offers four different varieti of sugar-ee, gluten-ee vodka and soda cktails bed wh var, well, uy flavorg agents: watermelon, peach, lime, and grapeu. Gay means happy. Appearg time to take advantage of the nned cktail boom, Gay Water won't be direct petn wh Bud Light, which is a beer brand.
Hodson, a gay man, is not only terted Gay Water appealg to LGTBQ+ nsumers, of urse.