‘Barbie’: Ken Has Never Been Barbie’s Boyiend. He’s Her Gay BFF.

Contents:

• HOW TO FD YOUR GAY BT FRIEND
• HOW TO DEAL WHEN YOUR BT FRIEND IS GAY
• HOW TO TELL IF YOUR GUY FRIEND IS GAY
• 'I'M FED UP OF THE 'GAY BT IEND' STEREOTYPE'
• HOW TO MAKE GAY FRIENDS
• FRIENDSHIP TROUBLE: AN EXAMATN OF THE GAY BT FRIEND INTY AMERIN CONSUMER CULTURE
• KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIENDBARBIE’S BELOVED BEARD?FOR YEARS, PEOPLE HAVE QUTNED WHAT ROLE KEN REALLY PLAYS BARBIE’S LIFE. BUT THE TTH IS PLA SIGHT: KEN’S NOT BOYIEND MATERIAL. AT LEAST, NOT FOR BARBIE.BARRY LEVTFREELANCE WRERPUBLISHED JUL. 21, 2023 4:35AM EDT PHOTO ILLTRATN BY THE DAILY BEAST/GETTYIT’S BARBIE WEEK AT THE DAILY BEAST’S OBSSED, CELEBRATG THE DOLL’S POP-CULTURE HISTORY, OUR FAVORE BARBIE MEMORI, AND A CERTA MAJOR MOVIE. READ ALL OF OUR VERAGE HERE!“SHE’S EVERYTHG. HE’S JT KEN.” THAT’S THE TAGLE FOR THE WILDLY ANTICIPATED BARBIE MOVIE, DIRECTED BY GRETA GERWIG AND STARRG MARGOT ROBBIE AND RYAN GOSLG. THE IMPLITN IS CLEAR: COME FOR BARBIE, AND STAY FOR BARBIE… BUT KEN HAPPENS TO BE THERE TOO.KEN HAS LONG BEEN SEEN AS NOTHG BUT BARBIE’S HUMAN ACCSORY, BUT WASN’T ALWAYS THIS WAY FOR THE POOR MISUNRSTOOD DOLL. WHEN KEN WAS FIRST TRODUCED 1961, HIS FIRST MERCIAL TRIED TO POSN HIM AS BARBIE’S EQUAL AND, UNMISTAKABLY, BOYIEND. “GET BOTH BARBIE AND KEN AND SEE WHERE THE ROMANCE WILL LEAD!” THE MERCIAL PROMISED.SCE THEN, LIKE BARBIE, KEN HAS UNRGONE UNTLS TRANSFORMATNS AND FASHNS. BUT AS TIME WENT ON, KEN FOUND HIMSELF AN AFTERTHOUGHT. TOYMAKERS MATTEL NEVER GAVE HIM THE SAME KD OF BACKSTORI AS BARBIE—WHILE SHE’S HAD OVER 200 REERS, KEN HAS HAD JT SOME 40-ODD PROFSNS. (AN CREDIBLE AMOUNT OF JOBS FOR A PERSON, SURE. BUT FOR A DOLL? EMBARRASSG.) BARBIE HAS STARRED LOTS OF VIO GAM AND MORE THAN THREE DOZEN FILMS; KEN HAS HAD A MAJOR ROLE A MERE HANDFUL OF THEM. BUT THERE’S ONE KEY REASON WHY KEN IS ALWAYS LAGGG SIGNIFINTLY BEHD BARBIE AND 'S A LOT EPER THAN THE DOLL’S SEEMG LACK OF POPULARY: KEN HAS BEEN MISST. HE’S NOT BARBIE’S BOYIEND. HE’S BARBIE’S GAY BT IEND.DPE MATTEL’S SISTENCE THAT BARBIE AND KEN ARE A HAPPY ROMANTIC RELATNSHIP, THERE’S PLENTY OF SPECULATN ABOUT KEN’S SEXUALY. EVEN IF HIS MAKERS CLAIM HIM TO BE STRAIGHT, THERE’S MOUNTG PROOF TO THE NTRARY. PERHAPS THE MOST DISPUTABLE EVINCE THAT KEN IS FACT BOTH A MEMBER OF THE QUEER MUNY AND BARBIE’S BTIE, NOT BOY TOY, OM A RATHER SURPRISG PLACE: 2010’S TOY STORY 3.IN TOY STORY 3, BARBIE AND KEN PLAY A SURPRISGLY LARGE ROLE. THEIR TRODUCTN TO THE FILM IS TGED WH ROMANTIC TENSN. WHEN THE PAIR MEET, THE FILM VOK A MON TROPE: A ROMANTIC NEEDLE DROP HS THE MOMENT THE LOVERS LOCK EY. IN THIS SE, ’S “DREAM WEAVER” BY GARY WRIGHT. AS FAR AS BARBIE AND KEN ARE NCERNED, THEY’RE THE ONLY ON THE ROOM. “I LOVE YOUR LEG WARMERS!” KEN TELLS BARBIE. “NICE AST,” SHE BANTERS, WH HEAVY EMPHASIS ON THE FIRST SYLLABLE. BEFORE THGS GET TOO HEATED, THEY LOCK ARMS AND WALK OFF TOGETHER. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / GETTY LET’S BE HONT—SPE THE ROMANTIC OVERTON OF THE SCENE, THEIR BRIEF EXCHANGE TELLS EVERYTHG ABOUT HOW THEY SEE EACH OTHER. KEN DON’T MENTN ANYTHG ABOUT BARBIE’S BODY, STEAD HIGHLIGHTG HER LEG WARMERS. BUT BARBIE IS UNSUBTLY TRYG TO SCE KEN JT TWO WORDS. SHE’S AFTER KEN, BUT KEN IS AFTER SOMEONE WHOSE CLOTH HE N ADMIRE.SURE, LATER THE FILM, KEN AND BARBIE SAY “I LOVE YOU” TO EACH OTHER. AND THEY GO BACK AND FORTH BETWEEN SAYG EACH WORD OF “I LOVE YOU”—SO SOMEONE DIFFERENT N SAY “LOVE” EACH TIME, AS KEN EXPLAS. HE MENTNS OFFHAND THAT HE HAS EVERYTHG EXCEPT SOMEONE TO SHARE WH. BARBIE AND KEN EVEN NUZZLE THEIR NOS TOGETHER. Y, THERE’S FELY LOVE BETWEEN IENDS—BUT THROUGH ALL, THERE’S NOT A HT OF SEXUAL CHEMISTRY.LOOK, I KNOW WHAT YOU’RE THKG—SIR, THIS IS TOY STORY; WHAT EXACTLY ARE YOU EXPECTG? IF YOU LOOK AT OTHER ROMANC THE ANCHISE—WOODY AND BO PEEP, AND JSE AND BUZZ—THERE’S NO DOUBT THAT THERE’S REAL LOVE THERE BETWEEN THE SENTIENT TOYS. THEIR PASSN FOR ONE ANOTHER TRANSCENDS MORE THAN SIMPLY BEG TERTED EACH OTHER’S OUTFS. THE SAME NNOT BE SAID OF THE MATTEL DOLLS. THAT’S MA EVINT WHEN KEN FALLY GETS AN OPPORTUNY FOR TIMACY WH BARBIE. “THIS IS WHERE THE MAGIC HAPPENS,” HE TELLS BARBIE WHEN THEY FALLY GO TO HIS DREAMHOE TOGETHER, HAVG PARENTS ALL OVER THE WORLD CLUTCHG THEIR PEARLS. BUT FEAR NOT: KEN SIMPLY TAK BARBIE TO… HIS WALK- WARDROBE. ANY SEMBLANCE OF ROMANCE MAK WAY FOR IENDSHIP, WHEN THE PAIR JUBILANTLY PESE KEN’S OUTFS. AND STEAD OF DOG SOMETHG WILD LIKE KISSG BARBIE, KEN PUTS ON A FASHN SHOW FOR HER STEAD. THE FILM WON’T SAY , BUT A POST-CREDS PUNCHLE ABOUT KEN’S HANDWRG, PLETE WH HEARTS AND STARS SURROUNDG HIS NAME, TELLS WHAT WE NEED TO KNOW.THE HEAVILY IMPLIED NATURE OF KEN’S GAYNS TOY STORY 3 HARKENS BACK TO HOLLYWOOD’S TRADNAL GAY BT IEND-TYPE CHARACTERS. IN THE HAYS CO ERA, EXPLIC REFERENC TO HOMOSEXUALY WEREN’T ALLOWED, SO CHARACTERS LIKE VAN BUREN (FRANKL PANGBORN) 1937’S EASY LIVG, KIP (DAVID WAYNE) 1949’S ADAM’S RIB, OR ADDISON (GEE SANRS) 1950’S ALL ABOUT EVE STEAD WERE IMBUED WH EFFEMATE CHARACTERISTICS, OFFERG A GLIMPSE OUTSI OF HETERONORMATIVY WHOUT EXPLICLY BEG QUEER.NONE OF THE CHARACTERS WERE THE SAME—SOME WERE TTY, OTHERS SWEET. SOME HAD ULTERR MOTIV, AND OTHERS OFFERED UNNDNAL SUPPORT. BUT EACH OF THE GAY BT IENDS WAS TRSILLY FED BY THEIR RELATNSHIPS WH THEIR STRAIGHT IENDS. WE NEVER REALLY LEARNED MUCH ABOUT THEM AS DIVIDUALS. THEY LIVED ON THE MARGS, FLHG OUT THEIR STRAIGHT UNTERPARTS, HARDLY HAVG A PURPOSE WHOUT THEM; THAT PORTRAYAL REMAS TE TODAY. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / PHOTOS BY GETTY / WARNER BROS. DES LATER, 2010, THE GAY BT IEND WAS ALL THE RAGE; TEEN VOGUE EVEN WENT SO FAR AS TO PROCLAIM THE GBF AS THE SUMMER’S MT-HAVE ACCSORY. BUT UNLIKE THE FIRST HALF OF THE 20TH CENTURY, TODAY’S CEMA, THE GBF IS ALLOWED TO BE OPENLY GAY. AT THE SAME TIME, THEY STILL BARELY REGISTER AS PEOPLE WH CHARACTER TRAS BEYOND THEIR RELATNSHIPS WH THEIR STRAIGHT UNTERPARTS. IN MOVI LIKE MEAN GIRLS (2004), THE DEVIL WEARS PRADA (2006), EASY A (2010), NO STRGS ATTACHED (2011), AND ISN’T IT ROMANTIC (2019), GAY IENDS EXIST ENTIRELY THE ORB OF THEIR FEMALE IENDS. IT’S SUCH A STRONG TROPE THAT EVEN PERSISTS QUEER ROMANTIC EDI: 2020’S HAPPIT SEASON FDS JOHN (DAN LEVY) OFFERG ADVICE AND SNARKY ONE-LERS TO HIS LBIAN BTIE LI OF MEANGFUL CHARACTER VELOPMENT.IN TOY STORY 3, THE SAME IS TE OF KEN. HIS EXISTENCE PENDS ON AND CIRCULAT AROUND BARBIE. IN BARBIE, KEN HAS FOUND SOMEONE WHO REALLY UNRSTANDS HIM. HE DON’T GET ALONG WH THE OTHER TOYS, WHO MOCK HIM FOR BEG A “GIRL'S TOY.” BUT BARBIE LOV FASHN, JT LIKE HE DO. “NO ONE APPRECIAT CLOTH HERE, BARBIE,” KEN LAMENTS TO BARBIE, ABOUT THE OTHER TOYS’ TREATMENT OF HIM. “NO ONE!” BUT BARBIE DO, AND FOR KEN, THAT’S LIFE-CHANGG.THERE ARE PLENTY OF REASONS WHY THE FILM WOULDN’T OUTRIGHTLY STATE THAT KEN IS HOMOSEXUAL. NOT ONLY DO DISNEY SELF HAVE A PLITED HISTORY WH QUEER CHARACTERS, BUT KEN AND BARBIE ARE ALSO THE PROPERTY OF MATTEL, WHICH HAS ALWAYS BEEN STEADFAST ASSERTG KEN’S HETEROSEXUALY. THAT’S NEVER BEEN CLEARER THAN 1993 WHEN THE TOY PANY TRIED TO REIGNE KEN’S POPULARY MATTEL’S SOLUTN? EARRG MAGIC KEN. EARRG MAGIC KEN WAS A FIERCER, FELY MORE QUEER KEN THAN EVER BEFORE. THIS VERSN OF THE DOLL HAD BLEACHED BLON HAIR, A PURPLE LEATHER VT (!), A PK-PURPLE MH TOP (!!), AND OF URSE, AND EARRG THE “GAY EAR”. BUT THAT’S NOT ALL: AROUND KEN’S NECK WAS SOMETHG THAT ANY ACTIVE PARTICIPANT OF THE QUEER SCENE THE ’90S REGNIZED STANTLY—A CK RG (!!!).THE EARRG MAGIC KEN TURNED BARBIE’S BOYIEND TO AN OUT-AND-PROUD HOMOSEXUAL RAVER. MATTEL, OF URSE, VEHEMENTLY NIED ANY CLAIMS THAT KEN WAS GAY, LET ALONE THAT HE HAD SOMETHG AS PREPOSTERO AS A CK RG AROUND HIS NECK. AS LISA MCKENDALL, FORMER MANAGER OF MARKETG AND MUNITNS, SAID AN TERVIEW ABOUT THE DOLL, “WE’RE NOT THE BS OF PUTTG CK RGS TO THE HANDS OF LTLE GIRLS.”REGARDLS OF MATTEL’S TENTNS, ’S HARD TO NY WHAT THE EYE N SEE. DPE THE NAME, CK RGS AT THE TIME WERE ED AS A FASHN ACCSORY AND A SIGN OF FIANT QUEERNS AND SEX POSIVY. AS A RULT, GAY MEN BOUGHT THE DOLL DROV, AND SPE MATTEL ULTIMATELY RELLG THE DOLL AND WIPG AWAY ANY TRACE OF EARRG MAGIC KEN, WAS NEAR-IMPOSSIBLE TO SEE KEN AS ANYTHG BUT THE GLOR HOMOSEXUAL HE WAS BORN TO BE OM THEN ON. MATTEL SPENT THE NEXT UPLE OF S TRYG TO RETA KEN’S MORE HETERONORMATIVE, MASCULE IMAGE, BUT THE VEIL WAS LIFTED, AND THERE WAS NO GOG BACK. PHOTO ILLTRATN BY KELLY CAMERO/THE DAILY BEAST/PHOTOS BY GETTY/WARNER BROS. THOUGH MATTEL DON’T SEEM TO BE WILLG TO SAY KEN IS ACTUALLY GAY, THE KEN DOLLS OF RECENT YEARS SEEM TO REALLY LEAN TO KEN’S QUEERNS. THE YASSIFITN OF KEN IS CLEARLY UNRWAY. WHILE THERE IS NO WAY TO “DRS GAY,” THERE ARE SEVERAL DOLLS THAT SEEM TO SUGGT OTHERWISE, SUCH AS:FASHNISTA KEN #193, WHO LOOKS VERY EXCED TO TELL YOU ABOUT HIS NEW OBSSN, TROYE SIVAN;TRAVEL KEN DOLL, WHO HAS A SATCHEL PERFECT FOR BATHHO AND A PURPLE OVERNIGHT BAG THAT LERALLY PROCLAIMS HE’S “EXTRA;”KEN LOOKS DOLL, SERVG “I’M GONNA GIVE YOU A MAKEOVER”-TYPE REALNS WHILE SPORTG BLACK PLEATHER PANTS;THIS KEN, WHO WEARS THE LEAST HETEROSEXUAL DOUBLE NIM IMAGABLE.WHILE I HAVE A FEELG THE NEW BARBIE MOVIE WILL PUT THE WORK TO NVCE THAT KEN IS A HETERO DU WHO LOV NOTHG LIFE MORE THAN BARBIE HERSELF, THE WRG’S ALREADY ON THE WALL: KEN IS, AND ALWAYS WILL BE, BARBIE’S GAY BT IEND.KEEP OBSSG! SIGN UP FOR THE DAILY BEAST’S OBSSED NEWSLETTER AND FOLLOW ON FACEBOOK, TWTER, INSTAGRAM AND TIKTOK.READ MORE OF OUR BARBIE VERAGE HERE. BARRY LEVT
• THE EVOLUTN OF THE “GAY BT FRIEND,” FROM HARMFUL TROPE TO TV GOLD

HOW TO FD YOUR GAY BT FRIEND

Jt like straight people, gay people n be fashnable or cluels, sporty or un-athletic, sassy or straight-laced, supportive or distant, iendly or gff, and any other mix of personaly tras. " If you want to talk about your iend to a parent or guardian, try askg "Would you be okay wh me mentng that you're gay to my parents if me up, or would you prefer that I keep quiet? Article SummaryXIt might e as a b of a shock to fd out your bt iend is gay, but by supportg them and givg yourself time to get ed to , your iendship n be jt like was.

For example, his fay may be vlently homophobic and by cidg that he's gay, you may out him by accint by treatg him different or implyg somethg whout meang to. If you're tryg to figure out if your iend is gay bee you want to date him (as a woman), 's important to remember that jt bee he might be terted men don't mean he's not terted women. Although some people the gay culture may put on a certa voice or a way of speakg, your iend talkg a siar or "effemate" way is still not a very good way to judge.

HOW TO DEAL WHEN YOUR BT FRIEND IS GAY

Everyone n enjoy different thgs; jt like a woman might enjoy watchg football, guys n also enjoy thgs that are more monly associated wh women or the gay muny. Say somethg like, "You know you're stuck wh me as a iend no matter what, but I jt have to ask bee I don't want to make assumptns and e to the wrong nclns: are you gay?

While straight people haven't always been supportive of our rights, there's nothg they want more than a sassy and stylish gay bt iend to give them advice, read them when necsary, and never be aaid to speak the tth.

HOW TO TELL IF YOUR GUY FRIEND IS GAY

And while the trope was already old and ed up at this time, the show did help a whole segment of Ameri bee more fortable wh gay people, even if Will was played by a straight NBC. Philip told 5 Live prenter Anna Foster about a time when he met someone who, wh moments, asked to be his 'gay bt iend': "Surprisgly my answer was 'no thank you'.

"I thk Will and Grace is a really tertg se bee back the neti when first aired, any reprentatn of gay men on TV was a really posive thg, and the character of Jack, he was sort of troduced as the butt of a joke, but ultimately he beme a really posive portrayal of an effemate flamboyant gay man, livg life on his own terms. "The iendship between gay men and straight women is a lovely thg, a lot of my clost iends are women, om a shared experience; women nstantly beg told they should be one thg, and I thk wh LGBT people 's very siar.

'I'M FED UP OF THE 'GAY BT IEND' STEREOTYPE'

"I thk across the spectm of the fab five, do nfirm to a "you've got five new gay bt iends who are gog to give you a makeover", but they're also havg nversatns about masculy and mental health, so I see as an evolutn of the stereotype to somethg nuanced. This study seeks to addrs this void by offerg an analysis of the gay bt iend through an examatn of the quali that nstute the gay bt iend inty as is prented Amerin nsumer culture.

The quali are ascertaed through an analysis of popular Amerin televisn shows and movi featurg gay bt iend characters—Will & Grace, Ugly Betty, Glee, Sex and the Cy, Burlque, The Devil Wears Prada, and Sex and the Cy 2.

This say propos five tegori through which one n unrstand the quali of the gay bt iend inty: socenomic stat, the body, personal relatnships, behavr, and lack of agency.

HOW TO MAKE GAY FRIENDS

The tegori nstct the gay bt iend inty as one that is pletely modified and sentialized and that, although touted as an ditn of creasg acceptance of gay people, nstut ltle more than a new form of opprsn. Contemporary culture has bee saturated wh the gay bt iend; the July, 2010 issue of Teen Vogue pots out “the mt-have ems [for a fashnable teenage girl] clud a Proenza Schouler tie-dyed top, a shnken ary jack, neon bright chunky bracelets, and … a gay bt iend” (Talbot, 2010, page number). Ined, the gay bt iend n even be found on the shelv of booksellers natnwi Terrance Dean’s (2010) book, Straight om Your Gay Bt Friend: The Straight-Up Tth About Relatnships, Work, and Havg a Fabulo Life.

FRIENDSHIP TROUBLE: AN EXAMATN OF THE GAY BT FRIEND INTY AMERIN CONSUMER CULTURE

Though the reprentatns of the gay bt iend are fictnal, the pervasivens of the inty poss as one wh the potential to affect the lived experience of real people a myriad of ways. One potential effect of this inty is the perpetuatn of the opprsive cultural unrstandg of gay men as eful for style advice, terr sign, sassy ments, their abily to cut hair, and ltle else. In addn to ntributg to the margalizatn of gay men as a whole, this uld further margalize gay men who do not fill the role of the gay bt iend if the inty be signifintly more accepted than other gay inti.

KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIENDBARBIE’S BELOVED BEARD?FOR YEARS, PEOPLE HAVE QUTNED WHAT ROLE KEN REALLY PLAYS BARBIE’S LIFE. BUT THE TTH IS PLA SIGHT: KEN’S NOT BOYIEND MATERIAL. AT LEAST, NOT FOR BARBIE.BARRY LEVTFREELANCE WRERPUBLISHED JUL. 21, 2023 4:35AM EDT PHOTO ILLTRATN BY THE DAILY BEAST/GETTYIT’S BARBIE WEEK AT THE DAILY BEAST’S OBSSED, CELEBRATG THE DOLL’S POP-CULTURE HISTORY, OUR FAVORE BARBIE MEMORI, AND A CERTA MAJOR MOVIE. READ ALL OF OUR VERAGE HERE!“SHE’S EVERYTHG. HE’S JT KEN.” THAT’S THE TAGLE FOR THE WILDLY ANTICIPATED BARBIE MOVIE, DIRECTED BY GRETA GERWIG AND STARRG MARGOT ROBBIE AND RYAN GOSLG. THE IMPLITN IS CLEAR: COME FOR BARBIE, AND STAY FOR BARBIE… BUT KEN HAPPENS TO BE THERE TOO.KEN HAS LONG BEEN SEEN AS NOTHG BUT BARBIE’S HUMAN ACCSORY, BUT WASN’T ALWAYS THIS WAY FOR THE POOR MISUNRSTOOD DOLL. WHEN KEN WAS FIRST TRODUCED 1961, HIS FIRST MERCIAL TRIED TO POSN HIM AS BARBIE’S EQUAL AND, UNMISTAKABLY, BOYIEND. “GET BOTH BARBIE AND KEN AND SEE WHERE THE ROMANCE WILL LEAD!” THE MERCIAL PROMISED.SCE THEN, LIKE BARBIE, KEN HAS UNRGONE UNTLS TRANSFORMATNS AND FASHNS. BUT AS TIME WENT ON, KEN FOUND HIMSELF AN AFTERTHOUGHT. TOYMAKERS MATTEL NEVER GAVE HIM THE SAME KD OF BACKSTORI AS BARBIE—WHILE SHE’S HAD OVER 200 REERS, KEN HAS HAD JT SOME 40-ODD PROFSNS. (AN CREDIBLE AMOUNT OF JOBS FOR A PERSON, SURE. BUT FOR A DOLL? EMBARRASSG.) BARBIE HAS STARRED LOTS OF VIO GAM AND MORE THAN THREE DOZEN FILMS; KEN HAS HAD A MAJOR ROLE A MERE HANDFUL OF THEM. BUT THERE’S ONE KEY REASON WHY KEN IS ALWAYS LAGGG SIGNIFINTLY BEHD BARBIE AND 'S A LOT EPER THAN THE DOLL’S SEEMG LACK OF POPULARY: KEN HAS BEEN MISST. HE’S NOT BARBIE’S BOYIEND. HE’S BARBIE’S GAY BT IEND.DPE MATTEL’S SISTENCE THAT BARBIE AND KEN ARE A HAPPY ROMANTIC RELATNSHIP, THERE’S PLENTY OF SPECULATN ABOUT KEN’S SEXUALY. EVEN IF HIS MAKERS CLAIM HIM TO BE STRAIGHT, THERE’S MOUNTG PROOF TO THE NTRARY. PERHAPS THE MOST DISPUTABLE EVINCE THAT KEN IS FACT BOTH A MEMBER OF THE QUEER MUNY AND BARBIE’S BTIE, NOT BOY TOY, OM A RATHER SURPRISG PLACE: 2010’S TOY STORY 3.IN TOY STORY 3, BARBIE AND KEN PLAY A SURPRISGLY LARGE ROLE. THEIR TRODUCTN TO THE FILM IS TGED WH ROMANTIC TENSN. WHEN THE PAIR MEET, THE FILM VOK A MON TROPE: A ROMANTIC NEEDLE DROP HS THE MOMENT THE LOVERS LOCK EY. IN THIS SE, ’S “DREAM WEAVER” BY GARY WRIGHT. AS FAR AS BARBIE AND KEN ARE NCERNED, THEY’RE THE ONLY ON THE ROOM. “I LOVE YOUR LEG WARMERS!” KEN TELLS BARBIE. “NICE AST,” SHE BANTERS, WH HEAVY EMPHASIS ON THE FIRST SYLLABLE. BEFORE THGS GET TOO HEATED, THEY LOCK ARMS AND WALK OFF TOGETHER. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / GETTY LET’S BE HONT—SPE THE ROMANTIC OVERTON OF THE SCENE, THEIR BRIEF EXCHANGE TELLS EVERYTHG ABOUT HOW THEY SEE EACH OTHER. KEN DON’T MENTN ANYTHG ABOUT BARBIE’S BODY, STEAD HIGHLIGHTG HER LEG WARMERS. BUT BARBIE IS UNSUBTLY TRYG TO SCE KEN JT TWO WORDS. SHE’S AFTER KEN, BUT KEN IS AFTER SOMEONE WHOSE CLOTH HE N ADMIRE.SURE, LATER THE FILM, KEN AND BARBIE SAY “I LOVE YOU” TO EACH OTHER. AND THEY GO BACK AND FORTH BETWEEN SAYG EACH WORD OF “I LOVE YOU”—SO SOMEONE DIFFERENT N SAY “LOVE” EACH TIME, AS KEN EXPLAS. HE MENTNS OFFHAND THAT HE HAS EVERYTHG EXCEPT SOMEONE TO SHARE WH. BARBIE AND KEN EVEN NUZZLE THEIR NOS TOGETHER. Y, THERE’S FELY LOVE BETWEEN IENDS—BUT THROUGH ALL, THERE’S NOT A HT OF SEXUAL CHEMISTRY.LOOK, I KNOW WHAT YOU’RE THKG—SIR, THIS IS TOY STORY; WHAT EXACTLY ARE YOU EXPECTG? IF YOU LOOK AT OTHER ROMANC THE ANCHISE—WOODY AND BO PEEP, AND JSE AND BUZZ—THERE’S NO DOUBT THAT THERE’S REAL LOVE THERE BETWEEN THE SENTIENT TOYS. THEIR PASSN FOR ONE ANOTHER TRANSCENDS MORE THAN SIMPLY BEG TERTED EACH OTHER’S OUTFS. THE SAME NNOT BE SAID OF THE MATTEL DOLLS. THAT’S MA EVINT WHEN KEN FALLY GETS AN OPPORTUNY FOR TIMACY WH BARBIE. “THIS IS WHERE THE MAGIC HAPPENS,” HE TELLS BARBIE WHEN THEY FALLY GO TO HIS DREAMHOE TOGETHER, HAVG PARENTS ALL OVER THE WORLD CLUTCHG THEIR PEARLS. BUT FEAR NOT: KEN SIMPLY TAK BARBIE TO… HIS WALK- WARDROBE. ANY SEMBLANCE OF ROMANCE MAK WAY FOR IENDSHIP, WHEN THE PAIR JUBILANTLY PESE KEN’S OUTFS. AND STEAD OF DOG SOMETHG WILD LIKE KISSG BARBIE, KEN PUTS ON A FASHN SHOW FOR HER STEAD. THE FILM WON’T SAY , BUT A POST-CREDS PUNCHLE ABOUT KEN’S HANDWRG, PLETE WH HEARTS AND STARS SURROUNDG HIS NAME, TELLS WHAT WE NEED TO KNOW.THE HEAVILY IMPLIED NATURE OF KEN’S GAYNS TOY STORY 3 HARKENS BACK TO HOLLYWOOD’S TRADNAL GAY BT IEND-TYPE CHARACTERS. IN THE HAYS CO ERA, EXPLIC REFERENC TO HOMOSEXUALY WEREN’T ALLOWED, SO CHARACTERS LIKE VAN BUREN (FRANKL PANGBORN) 1937’S EASY LIVG, KIP (DAVID WAYNE) 1949’S ADAM’S RIB, OR ADDISON (GEE SANRS) 1950’S ALL ABOUT EVE STEAD WERE IMBUED WH EFFEMATE CHARACTERISTICS, OFFERG A GLIMPSE OUTSI OF HETERONORMATIVY WHOUT EXPLICLY BEG QUEER.NONE OF THE CHARACTERS WERE THE SAME—SOME WERE TTY, OTHERS SWEET. SOME HAD ULTERR MOTIV, AND OTHERS OFFERED UNNDNAL SUPPORT. BUT EACH OF THE GAY BT IENDS WAS TRSILLY FED BY THEIR RELATNSHIPS WH THEIR STRAIGHT IENDS. WE NEVER REALLY LEARNED MUCH ABOUT THEM AS DIVIDUALS. THEY LIVED ON THE MARGS, FLHG OUT THEIR STRAIGHT UNTERPARTS, HARDLY HAVG A PURPOSE WHOUT THEM; THAT PORTRAYAL REMAS TE TODAY. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / PHOTOS BY GETTY / WARNER BROS. DES LATER, 2010, THE GAY BT IEND WAS ALL THE RAGE; TEEN VOGUE EVEN WENT SO FAR AS TO PROCLAIM THE GBF AS THE SUMMER’S MT-HAVE ACCSORY. BUT UNLIKE THE FIRST HALF OF THE 20TH CENTURY, TODAY’S CEMA, THE GBF IS ALLOWED TO BE OPENLY GAY. AT THE SAME TIME, THEY STILL BARELY REGISTER AS PEOPLE WH CHARACTER TRAS BEYOND THEIR RELATNSHIPS WH THEIR STRAIGHT UNTERPARTS. IN MOVI LIKE MEAN GIRLS (2004), THE DEVIL WEARS PRADA (2006), EASY A (2010), NO STRGS ATTACHED (2011), AND ISN’T IT ROMANTIC (2019), GAY IENDS EXIST ENTIRELY THE ORB OF THEIR FEMALE IENDS. IT’S SUCH A STRONG TROPE THAT EVEN PERSISTS QUEER ROMANTIC EDI: 2020’S HAPPIT SEASON FDS JOHN (DAN LEVY) OFFERG ADVICE AND SNARKY ONE-LERS TO HIS LBIAN BTIE LI OF MEANGFUL CHARACTER VELOPMENT.IN TOY STORY 3, THE SAME IS TE OF KEN. HIS EXISTENCE PENDS ON AND CIRCULAT AROUND BARBIE. IN BARBIE, KEN HAS FOUND SOMEONE WHO REALLY UNRSTANDS HIM. HE DON’T GET ALONG WH THE OTHER TOYS, WHO MOCK HIM FOR BEG A “GIRL'S TOY.” BUT BARBIE LOV FASHN, JT LIKE HE DO. “NO ONE APPRECIAT CLOTH HERE, BARBIE,” KEN LAMENTS TO BARBIE, ABOUT THE OTHER TOYS’ TREATMENT OF HIM. “NO ONE!” BUT BARBIE DO, AND FOR KEN, THAT’S LIFE-CHANGG.THERE ARE PLENTY OF REASONS WHY THE FILM WOULDN’T OUTRIGHTLY STATE THAT KEN IS HOMOSEXUAL. NOT ONLY DO DISNEY SELF HAVE A PLITED HISTORY WH QUEER CHARACTERS, BUT KEN AND BARBIE ARE ALSO THE PROPERTY OF MATTEL, WHICH HAS ALWAYS BEEN STEADFAST ASSERTG KEN’S HETEROSEXUALY. THAT’S NEVER BEEN CLEARER THAN 1993 WHEN THE TOY PANY TRIED TO REIGNE KEN’S POPULARY MATTEL’S SOLUTN? EARRG MAGIC KEN. EARRG MAGIC KEN WAS A FIERCER, FELY MORE QUEER KEN THAN EVER BEFORE. THIS VERSN OF THE DOLL HAD BLEACHED BLON HAIR, A PURPLE LEATHER VT (!), A PK-PURPLE MH TOP (!!), AND OF URSE, AND EARRG THE “GAY EAR”. BUT THAT’S NOT ALL: AROUND KEN’S NECK WAS SOMETHG THAT ANY ACTIVE PARTICIPANT OF THE QUEER SCENE THE ’90S REGNIZED STANTLY—A CK RG (!!!).THE EARRG MAGIC KEN TURNED BARBIE’S BOYIEND TO AN OUT-AND-PROUD HOMOSEXUAL RAVER. MATTEL, OF URSE, VEHEMENTLY NIED ANY CLAIMS THAT KEN WAS GAY, LET ALONE THAT HE HAD SOMETHG AS PREPOSTERO AS A CK RG AROUND HIS NECK. AS LISA MCKENDALL, FORMER MANAGER OF MARKETG AND MUNITNS, SAID AN TERVIEW ABOUT THE DOLL, “WE’RE NOT THE BS OF PUTTG CK RGS TO THE HANDS OF LTLE GIRLS.”REGARDLS OF MATTEL’S TENTNS, ’S HARD TO NY WHAT THE EYE N SEE. DPE THE NAME, CK RGS AT THE TIME WERE ED AS A FASHN ACCSORY AND A SIGN OF FIANT QUEERNS AND SEX POSIVY. AS A RULT, GAY MEN BOUGHT THE DOLL DROV, AND SPE MATTEL ULTIMATELY RELLG THE DOLL AND WIPG AWAY ANY TRACE OF EARRG MAGIC KEN, WAS NEAR-IMPOSSIBLE TO SEE KEN AS ANYTHG BUT THE GLOR HOMOSEXUAL HE WAS BORN TO BE OM THEN ON. MATTEL SPENT THE NEXT UPLE OF S TRYG TO RETA KEN’S MORE HETERONORMATIVE, MASCULE IMAGE, BUT THE VEIL WAS LIFTED, AND THERE WAS NO GOG BACK. PHOTO ILLTRATN BY KELLY CAMERO/THE DAILY BEAST/PHOTOS BY GETTY/WARNER BROS. THOUGH MATTEL DON’T SEEM TO BE WILLG TO SAY KEN IS ACTUALLY GAY, THE KEN DOLLS OF RECENT YEARS SEEM TO REALLY LEAN TO KEN’S QUEERNS. THE YASSIFITN OF KEN IS CLEARLY UNRWAY. WHILE THERE IS NO WAY TO “DRS GAY,” THERE ARE SEVERAL DOLLS THAT SEEM TO SUGGT OTHERWISE, SUCH AS:FASHNISTA KEN #193, WHO LOOKS VERY EXCED TO TELL YOU ABOUT HIS NEW OBSSN, TROYE SIVAN;TRAVEL KEN DOLL, WHO HAS A SATCHEL PERFECT FOR BATHHO AND A PURPLE OVERNIGHT BAG THAT LERALLY PROCLAIMS HE’S “EXTRA;”KEN LOOKS DOLL, SERVG “I’M GONNA GIVE YOU A MAKEOVER”-TYPE REALNS WHILE SPORTG BLACK PLEATHER PANTS;THIS KEN, WHO WEARS THE LEAST HETEROSEXUAL DOUBLE NIM IMAGABLE.WHILE I HAVE A FEELG THE NEW BARBIE MOVIE WILL PUT THE WORK TO NVCE THAT KEN IS A HETERO DU WHO LOV NOTHG LIFE MORE THAN BARBIE HERSELF, THE WRG’S ALREADY ON THE WALL: KEN IS, AND ALWAYS WILL BE, BARBIE’S GAY BT IEND.KEEP OBSSG! SIGN UP FOR THE DAILY BEAST’S OBSSED NEWSLETTER AND FOLLOW ON FACEBOOK, TWTER, INSTAGRAM AND TIKTOK.READ MORE OF OUR BARBIE VERAGE HERE. BARRY LEVT

This should not e as a surprise, though, as gay culture has been heavily modified nsumer culture, the system where lkag between rourc, material and symbolic, and meangs, lived experience, and inty are created, mataed, and negotiated by markets (Arnould, 2010).

This is exemplified Bravo’s h seri Queer Eye for the Straight Guy, which promot gayns as a mody that n improve one’s life and shows viewers where gayns n be bought (Kooijman, 2005). Addnally, the targetg of the gay muny by “ol hunters, ” agents who would document aspects of gay culture and pch the aspects to pani lookg to make their products and advertisg “oler” (Kle, 1999), illtrat the high mody value of gayns. Prev rearch has foced on heterosexual women who beiend gay men (Buckley, 2008; Maland, 1991; Moon, 1995; Thompson, 2004), the relatnships between gay bt iends and heterosexual women (Comer & Ldsey, 2007; Shepperd, Coyle, & Hegarty, 2010), and whether media reprentatns of gay men are posive or negative (Hart, 2004; Kooijman, 2005).

This study seeks to addrs this void by offerg an analysis of the gay bt iend through an examatn of the quali that nstute the gay bt iend inty as is nstcted Amerin nsumer culture. Often fillg the role of villa, they functn as a foil for another male character whose heteronormativy is secured through juxtaposn wh the homosexual character.

THE EVOLUTN OF THE “GAY BT FRIEND,” FROM HARMFUL TROPE TO TV GOLD

However, the gay bt iend characters more ser genr, such as drama and satire, reta some tragic elements, which are not shared by their suatn edy unterparts.