New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

Contents:

• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• FORMER NEW ZEALAND GBY PLAYER CAMPBELL JOHNSTONE BE FIRST ALL BLACK TO E OUT AS GAY
• NEW ZEALAND GAY TRAVEL
• ANTI-HOMOPHOBIA AD SHOWS WHY PEOPLE SHOULD STOP G THE WORD "GAY" AS AN EXPLETIVE
• GAY AUCKLAND AUCKLAND CY GUI

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual. Carl Nassib beme the first active NFL player league history to announce that he is gay 2021. Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

FORMER NEW ZEALAND GBY PLAYER CAMPBELL JOHNSTONE BE FIRST ALL BLACK TO E OUT AS GAY

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

NEW ZEALAND GAY TRAVEL

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.

ANTI-HOMOPHOBIA AD SHOWS WHY PEOPLE SHOULD STOP G THE WORD "GAY" AS AN EXPLETIVE

Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

GAY AUCKLAND AUCKLAND CY GUI

A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. Jacda Arrn's landsli victory has also hered a historic rabow New Zealand prime mister, ld around the world for her rponse to the COVID-19 panmic, not only won reelectn, but her Labour Party now holds 64 of 120 seats the untry's electn also swept four new gay members, brgg the total unt of out policians the untry's legislative body to 11.

The center-left Labour Party acunts for seven of the gay members, cludg Fance Mister Grant Robertson, who is expected to bee the next puty prime mister. Proportnately, this mak New Zealand's Natnal Assembly, at 9 percent, the gayt the world.

Image source, Rabow YouthImage ptn, A dropped pie n be many thgs, but 's not gayAn advert is llg out New Zealanrs over the negative e of the word "gay" through the medium of a dropped rights chary Rabow Youth released to vio to draw attentn to sual homophobia, where people e the word the wrong ntext, New Zealand Herald vio, viewed over 355, 000 tim already on the group's Facebook page s first two days, shows a farmer beg chastised by his lleague for sayg "gay" after he drops his pie on the ground. "Actually Nigel, that's not gay at all.

It's eply disappotg, but 's not gay, " the pie-dropper is told. "Unls that pie is a man who lov another man, 's not gay, " his lleague ntu, while another worker chips wh "Or a woman who lov another woman. "The clip ends wh a fourth worker admtg that he's actually "que gay", followed by the tagle "If 's not gay, 's not gay, " news webse says.

Posive and empowerg termFranc Arns of Rabow Youth said the group was overwhelmed by the posive rponse to the advertisement, and hoped would make New Zealanrs thk twice about habually g the word "gay" as a pejorative of the word "perpetuat homophobia, and n be pecially challengg for young people as they're velopg their inty, " she told than an exprsn of disappotment, "gay is an important word wh the rabow muny that people e to exprs their inty and sexualy. It's a posive and empowerg term, " Ms Arns source, Rabow YouthImage ptn, "Steve, you're not gay, are you?

" "Que gay"Reportg by Alistair ColemanUse #NewsomElsewhere to stay up-to-date wh our reports via Twter.

There's no gayborhood per se, but you'll fd the most mixed venu along Courtenay Place and Cuba Street the hip Te Aro district at the cy center. New Zealand tied for 10th on the 2020 Spartac Gay Travel Inx, which monors the safety of LGBTQ+ people every untry.