Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. 

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MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

The new limed-edn bottl will benef GLAAD, the world's largt lbian, gay, bisexual, transgenr and queer media advocy anizatn" emprop="scriptn * gay pride bud light *

In two s of partnerg wh GLAAD (formerly the Gay & Lbian Alliance Agast Defamatn), Bud Light hasn’t let the gay muny down.

This year marks the 50th anniversary of the rts at New York’s Stonewall Inn that lnched the gay rights movement. The new limed-edn bottl will benef GLAAD, the world's largt lbian, gay, bisexual, transgenr and queer media advocy anizatn.

Bud Light is partnerg wh GLAAD, the world’s largt lbian, gay, bisexual, transgenr and queer media advocy anizatn.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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*Photo cred: Gay Water via Instagram. Where Bud Light sks, Gay Water ris to the ocsn. On Thursday, the brightly-packaged nned alholic beverage Gay Water lnched s way to happy hours.

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Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny. Spencer Hodson, a gay man, created the product wh the LGBTQ+ muny md. Hodson created Gay Water to be out, loud, and proud.

And while Gay Water’s four sugar-ee flavors, watermelon, lime, peach and grapeu, n be purchased select retailers, Gay Water’s reach is expand through onle sal. “Puttg a product wh the word gay the tle is reprentatn self.

Sometim great ias start om vatn nversatns, as did the creatn of Gay Water. Wh that, Hodson believ that ’s “exactly the right time” to enter Gay Water to the market. Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone.

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" Ball lik to pot out that rporatns are far om perfect, wh disturbgly homogeno workplac that are far om beg tly diverse, clive or equal. A Harvard Universy study that analyzed data om over 4 ln tts of attus between 2007 and 2016 found anti-gay bias had creased by 33% over the 10-year perd.

In an terview on 60 Mut 1997, Disney CEO Michael Eisner fend his pany's clive stance: "We do not put up signs that say, 'No Blacks Allowed, No Jews Allowed, No Homosexuals Allowed'... In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

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Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

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