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TARGET LNCH GAY PRI LE DPE BOYTT
* target selling gay clothes *
"Homophobia. Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta. “When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said.
Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans. “Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg.
He stead pared the retailer to Disney, which suffered backlash after speakg out agast Florida’s so-lled “Don’t Say Gay” law last year, but ntu to be a fancial giant. But Target’s rponse has trated supporters of gay and transgenr rights, who argued the pany ved to bigoted prsure.
GAY MOSW MOSW CY GUI
Ron DeSantis stemmg om legislatn he signed that prohibs teachers om discsg sexual orientatn and genr inty class, known by crics as “Don’t Say Gay. Although Target was actg to protect employe, some rporate marketg experts say the pany’s rponse uld emboln gay and transgenr rights opponents to target other brands. The pany ns advertisements to appeal to LGBTQ ctomers and employe, and sells t-shirts, ffee mugs and merchandise wh rabow flags and other symbols of gay rights.
“I was like ‘oh target pri isn’t that bad this year’ and then I saw this lol, ” someone tweeted about a shirt the llectn that purports homophobia and transphobia “n be cured wh tn. “It’s fally that time of the year when the target pri llectn mak me (a gay person) slightly homophobic, ” someone said above a llage of shirts they seemed to be mockg.
‘Gay’ green jumpsuThen there’s the green jumpsu that jt says the one word — “gay” — on the back.