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GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?

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Gays and lbians buy a lot of rs, and the to dtry has begun to regnize that. A new survey (of 3, 685 rponnts) by and Senei reveals that 67 percent of both gay male and lbian r buyers nsir "very or somewhat important" for to pani to exhib a "gay-iendly" reputatn (when 's fed by whether the pany offers domtic partner benefs to s employe). And 42 percent of gay men and 39 percent of gay women report hoehold e above that level.

WHAT ARE THE TOP GAY-FRIENDLY CARS?

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Suba's woog of the gay and lbian dience seems to be workg--at least on one level--bee was the overwhelmg favore (chosen by 45 percent of rponnts, wh Volkswagen and Ford a distant send and third) as the most gay-iendly r pany.

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"We are fely perceived as gay iendly, " says Domick Infante, a Suba spokman. Acrdg to Joe LaMuraglia, a former Nissan employee who now serv as 's publisher, Saab serv special mentn as the brand most over-reprented among gay and lbian buyers. Market, but gay men are 18 tim more likely to own one than is the general public.

"The rults show that when to marketg, gay men and lbians are two very distct groups, LaMuraglia said. Beg gay-iendly and havg good brand awarens are very posive factors, but the pani still have to have products that meet all their needs. Lbians, by the way, are more likely to buy a r based on environmental factors than are gay men.

As wh all the rs on the list that have been stereotyped as “gay, ” the Forter is stylish, strayg om the “strong” or “bold” more mascule sign. The general ia was that gay mal were effemate and would have an affy for “girly” products. You n see how this would have been terpreted as homophobic when the LGBT muny felt margalized and targeted.

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One of the pani is Volkswagen, which offers domtic partner verage for their gay staff members. I bet you didn’t know this, but gays are said to fancy style while lbians favor fuel enomy.

In Febary of 2021, Tla was voted the number one place for gays and lbians alike to work ncerng safety, rights, and regnn. Regardls of the tentn, maybe was jt gays or lbians who preferred style and fuel enomy. This show foced on the liv of three gay men who were iends livg Manchter and the many plexi their liv had.

” So whenever you’d see a Jeep Wrangler, you’d immediately thk of gay men Manchter. For the gays who prefer the sign facet when to rs, this is tricky but surprisgly easy to rencile.

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What is nsired “mascule” also appli to the gay man, who would have to thunk , right? It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers. Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U.

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Gaywheels has been keepg tabs on gay-iendly vehicl on a quarterly basis for the past 1. “Sce the ceptn of this list, the Top 10 Most-Rearched Vehicl have always e solely om gay-iendly tomakers, leatg the importance of a brand’s rporate polici and posns regard to the gay muny, ” said Joe LaMuraglia, founr of. Most prompts for gay porn, meanwhile, explibly flt to people of ambiguoly LatX scent wh an unrcut hairstyle.

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There Are More 'Out' Gay Racg Drivers Than You Thk .

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