What Are The Top Gay-Friendly Cars? |

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On Tuday, Raphael Orlove and Bill Caswell posed the qutn on Jalopnik, “Why Aren’t There More ‘Out’ Gay Race Car Drivers?” Actually, there are more than you thk.

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GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?

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Gays and lbians buy a lot of rs, and the to dtry has begun to regnize that. A new survey (of 3, 685 rponnts) by and Senei reveals that 67 percent of both gay male and lbian r buyers nsir "very or somewhat important" for to pani to exhib a "gay-iendly" reputatn (when 's fed by whether the pany offers domtic partner benefs to s employe). And 42 percent of gay men and 39 percent of gay women report hoehold e above that level.

Suba's woog of the gay and lbian dience seems to be workg--at least on one level--bee was the overwhelmg favore (chosen by 45 percent of rponnts, wh Volkswagen and Ford a distant send and third) as the most gay-iendly r pany.

WHAT ARE THE TOP GAY-FRIENDLY CARS?

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"We are fely perceived as gay iendly, " says Domick Infante, a Suba spokman. Acrdg to Joe LaMuraglia, a former Nissan employee who now serv as 's publisher, Saab serv special mentn as the brand most over-reprented among gay and lbian buyers.

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Market, but gay men are 18 tim more likely to own one than is the general public.

"The rults show that when to marketg, gay men and lbians are two very distct groups, LaMuraglia said.

Beg gay-iendly and havg good brand awarens are very posive factors, but the pani still have to have products that meet all their needs.

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Lbians, by the way, are more likely to buy a r based on environmental factors than are gay men. As wh all the rs on the list that have been stereotyped as “gay, ” the Forter is stylish, strayg om the “strong” or “bold” more mascule sign. The general ia was that gay mal were effemate and would have an affy for “girly” products.

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You n see how this would have been terpreted as homophobic when the LGBT muny felt margalized and targeted. One of the pani is Volkswagen, which offers domtic partner verage for their gay staff members. I bet you didn’t know this, but gays are said to fancy style while lbians favor fuel enomy.

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In Febary of 2021, Tla was voted the number one place for gays and lbians alike to work ncerng safety, rights, and regnn. Regardls of the tentn, maybe was jt gays or lbians who preferred style and fuel enomy.

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