A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
* non gay bud light *
Baird, notably, reached out to his gay neighbors on Castro Street, key among them a radil labor activist named Howard Wallace and a lol mera-shop owner and aspirg polician, Harvey Milk. Milk told Baird that he had to get unn jobs for openly gay men and women. Baird agreed to both, and a historic gay–labor aln was born.
’ ” Owners and patrons plied, and Coors beme a rare sight at gay bars and clubs. By the 1990s, Joe and other fay members were also lked to Moral Majory and anti-gay, fay-valu ndidat and . ” It was, the leaflet said, “Trickle Down Homophobia.
As Joe’s brother Bill put a 1977 meetg wh gay activists Los Angel, “We found out that the gay muny was havg a boytt of our product, and this was the first time that we knew there was a very well-fed gay muny. In 1979 Coors add sexual orientatn to s nondiscrimatn clse and began payg for ads gay publitns.
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
Many gay activists refed to see the efforts as anythg more than disgenuo payoffs and have vigoroly protted Coors’ sponsorships over the years. In 1979, when the pany sought to open a send brewery on the East Coast, Virgia’s Shenandoah Valley, lols worried that their home would bee “a haven for homosexuals” bee of Coors’ advertisg mpaigns.
It ultimately took the pany two years to secure the land for s new brewery, all while litely balancg overtur to both nservativ and gay nsumers.